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LEVITY:
A．gravity
B．happiness
C．immorality
D．audacity
E．reality
答案
更多“LEVITY:A．gravityB．happinessC．immoralityD．audacityE．reality”相关的问题
第1题
A．contempt
B．insecurity
C．frivolity
D．compunction
第2题
What does the sentence "I'm only trying to inject levity into an extremely grim picture" (para.4) imply？
A．Along with the economic downturn, less money will be sucked out of the ad marketplaces.
B．Jokes can relieve tension on ad industry.
C．Car industry will put less money on advertisements.
D．Financial services are speanding less to reassure old customers.
第3题
Apparently, overuse of salt causes high blood pressure and hypertension, the cause of half the deaths in the United States every year. A few years ago the anti-salt campaigners raised such an uproar that salt was banned from baby food.Currently pressure is being applied to food manufacturers to oblige them to label their products to show sodium content. Because doing so would cost manufacturers money, they argue that they have no idea how much salt remains on such things as potato chips and how much sticks to the bag. Furthermore, salt isn't the only harmful ingredient in food.If the manufacturer has to provide sodium content, why not require him to list every ingredient and specify which are harmful to our health？ Cigarettes have a warning printed on them. Shouldn't the same type of warning appear on canned foods that are notoriously over- salted？
There are endless ifs and buts in the controversy, but the most telling of these is the questionable proof of salt's effect upon the blood pressure. True, people who cut their salt intake lowered their blood pressure, but where is the scientific proof that something other than salt didn't do the trick？ The most common means of providing dubious proof that salt causes hypertension is to compare societies that use little salt with those that use mountains of salt in their daily diets. Which group has the higher rate of hypertension？ Whose blood pressure is lower？ What happens when salt is introduced into a group where salt is a novelty？ Does the blood pressure rise significantly？ Studies of the Japanese indicate that as the world's greatest salters, they suffer the most from hypertension. On the other hand, the simple, salt-free cooking of several tribes in the Solomon Islands has kept older tribesmen and women from developing hypertension and high blood pressure, ailments traditionally killing their peers in America.No account is taken of the effects of inflation, recession, pollution, crime, and sundry (多种多样的) other ills to which Americans, unlike people on primitive islands, are exposed.
To salt or not to salt？ That is the question. Now that the question has arisen, it must not be treated with levity(轻率) but, rather, with searching scientific investigation so that those of us who are preoccupied with both savory(薄荷) food and longevity may decide which of the two is worth its salt.
The attitude of the author of this passage toward the salt controversy is that______。
A．we must stop eating salt immediately
B．she is not convinced that salt is harmful
C．the Food and Drug Administration works well with doctors
D．soon there won't be anything tasty left to eat
第4题
第二篇
Fortunately there are still a few tasty things for us to enjoy in relative security. Their numbers, however, are depleted almost daily, it seems, by ruthless proclaimations from the ever-watchful Food and Drug Administration and its allies, our doctors, The latest felon(重罪犯) to face prosecution is the salt of life, sodium chloride(食盐).
Apparently, overuse of salt causes high blood pressure and hypertension, the cause of half the deaths in the United States every year. A few years ago the anti-salt campaigners raised such an uproar that salt was banned from baby food. Currently pressure is being applied to food manufacturers to oblige them to label their products to show sodium content. Because doing so would cost manufacturers money, they argue that they have no idea how much salt remains on such things as potato chips and how much sticks to the bag. Furthermore, salt isn't the only harmful ingredient in food. If the manufacturer has to provide sodium content, why not require him to list every ingredient and specify which are harmful to our health？ Cigarettes have a warning printed on them. Shouldn't the same type of warning appear on canned foods that are notoriously over- salted？
There are endless ifs and buts in the controversy, but the most telling of these is the questionable proof of salt's effect upon the blood pressure. True, people who cut their salt intake lowered their blood pressure, but where is the scientific proof that something other than salt didn't do the trick？ The most common means of providing dubious proof that salt causes hypertension is to compare societies that use little salt with those that use mountains of salt in their daily diets. Which group has the higher rate of hypertension？ Whose blood pressure is lower？ What happens when salt is introduced into a group where salt is a novelty？ Does the blood pressure rise significantly？ Studies of the Japanese indicate that as the world's greatest salters, they suffer the most from hypertension. On the other hand, the simple, salt-free cooking of several tribes in the Solomon Islands has kept older tribesmen and women from developing hypertension and high blood pressure, ailments traditionally killing their peers in America. No account is taken of the effects of inflation, recession, pollution, crime, and sundry (多种多样的) other ills to which Americans, unlike people on primitive islands, are exposed.
To salt or not to salt？ That is the question. Now that the question has arisen, it must not be treated with levity(轻率) but, rather, with searching scientific investigation so that those of us who are preoccupied with both savory(薄荷) food and longevity may decide which of the two is worth its salt.
The attitude of the author of this passage toward the salt controversy is that______。
A. we must stop eating salt immediately
B. she is not convinced that salt is harmful
C. the Food and Drug Administration works well with doctors
D. soon there won't be anything tasty left to eat
第5题
Because on top of the wrenching change affecting essentially every non-online media, here comes a very scary-looking economic downturn.
Think of the recession, says Barclays analyst Anthony DiClemente, "as a vine growing up a wall. Except instead of a healthy vine, like at Wrigley [Field], it's like—'feed me, Seymour'— from The Little Shop of Horrors. "
Forgive the surfeit of pop-culture jokes. I'm only trying to inject levity into an extremely grim picture. According to ad tracker TNS Media Intelligence, which provided all such figures for this column, automotive and financial services were the No. 1 and No. 3 U. S. ad categories last year. We all know what happened to the latter in recent months. In 2007, Merrill Lynch, Lehman Brothers, Bear Stearns, and Washington Mutual spent $ 213.1 million on advertising. Even if those companies' new owners spend something to reassure old customers, you're likely looking at a nine- figure sum sucked out of the ad marketplace by those guys alone. And when major carmakers report sales drops of 30%, boffo ad buys do not follow. Ford Motor's ad spending was down over 31% for the first half of this year. Car sales' slide has accelerated since. In case you're wondering, the No.2 ad category was retail, which is now under severe pressure as consumers spend less.
The consequences of all this contraction are readily apparent when you talk to key media executives. Magazines sell ads long before they appear, and advertisers already are making noises about cutting back in the first half of 2009, says one senior executive in that industry. "Everyone says they are going to keep advertising in a downturn," says another executive, who has run major sales organizations in different media. "But not everyone actually does it. That's just the reality of having to report earnings and profits." And while the wealthiest consumer may remain relatively untouched, those who have recently traded up to high-end products may slam the brakes on such consumption, raising chances that luxury advertisers will be affected, too. Food looks more likely to stay stable. One mordant TV executive puts it this way. "The auto industry is out. And Campbell's Soup is in. "
How the dollars flow—or rather don't flow—in any downturn can shape events in ways obscured until much later. As strange as it sounds today, the tech bust that started in 2000 meant that total dollars spent on online display advertising declined 21% between 2001 and 2002. And as strange as it sounds today, many established media organizations used that decline as a rationale for deemphasizing the Web in favor of their traditional businesses—and underinvestment allowed all manner of Web-only startups to outflank them in the one medium that's still growing. While online display ads will still be up in '09, says BMO Capital Markets analyst Leland Westerfield, that growth rate will likely slow. Look for search advertising to hold up, so Google should be hurt the least.
Elsewhere, Barclay's DiClemente suggests, the slowdown's effects will move up a media ladder of sorts, starting with newspapers, magazines, radio, local TV, and then hitting broadcast and—possibly—cable TV. There's a "high probability," he says, that the "advertising malaise spreads to network TV"—the one long-running medium that's held steadiest as others have fallen off.
DiClemente is forecasting a 5.5% pullback in ad spending next year, with only Web and cable TV posting ad upticks. It may be hard to conjure a scenario worse than today's, given what radio, local TV, and newspapers are currently experiencing. This has been a year, in which many unthinkable things have happened—newspaper executives,
A．To cite a lousy example.
B．To display the main idea of the article.
C．To exemplify the gist as following.
D．To show the overtone of irony.
