New products are sometimes given away in small quantities called ___________.
A.imitations
B.samples
C.models
D.patterns
A.imitations
B.samples
C.models
D.patterns
第1题
Why Seeing is Succeeding
Lee Chung of the Seattle Business Institute explains
There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.
Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers.
Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitor's success was due to a higher standard of service and facilities. The oil group's managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research.
One of the Institute's most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products.
Successful executives base their strategies on reliable data about their clients' requirements.
A.Right
B.Wrong
C.Doesn't say
第2题
Many new products are______.
A.more technical in nature.
B.low price.
C.high price.
第3题
A.Developing new advertisements for old products.
B.Educating people about new products.
C.Designing useful products for people in need.
D.Making a profit in the marketplace.
第4题
What type of new products will be offered?
A.Products available at lower prices
B.Products that can be manufactured rapidly
C.Products from other countries
D.Products that people can have personalized
第5题
What new products is Lifestyle. Foods planning?
A.different kinds of snacks
B.additional bread-based foods
C.food to go with its breads
第6题
A.attendance
B.supervision
C.sight
D.provision
第7题
According to the passage, farms in New York ______.
A.earn more from dairy products than from crops
B.mostly have sales more than ten million US dollars
C.are usually woodland
D.regard dairying as the most important activity in their routine
第8题
A.educate
B.expect
C.allow
D.persuade
第9题
Today, ________ major new products without conducting elaborate market research.
A) corporations hardly introduce ever
B) corporations hardly ever introduce
C) hardly corporations introduce ever
D) hardly corporations ever introduce
第10题
You told me______some of your new products still fall short of the quantity requirements.
A.that
B.than
C.what
D.which
第11题
According to this passage, various types of packaging come into existence to ______.
A.meet the needs of consumers
B.suit all kinds of products
C.enhance the market position of products
D.introduce new products