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Based on Unit 1 Text A: For Chinese students, English can be used both in China and i
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更多“Based on Unit 1 Text A: For Chinese students, English can be used both in China and i”相关的问题
第1题
第2题
Crashed Cars to Text Message for Help
There is no good place to have a car crash—but some places are worse than others．In a foreign country，for instance，______（1）to explain via cell-phone that you are upside down in a ditch when you cannot speak the local language can fatally delay the arrival of the emergency services．
But an answer may he at hand．Researchers funded by the European Commissiono are beginning tests of a system called E-merge that______（2）senses when a car has crashed and sends a text message'telling emergency services。 in the local language that the accident has taken place．
The system was______（3） by ERTIC0，a transport research organization based in Brussels，Belgium．Cars are fitted with a cell-phone-sized device attached______（4）the underside of the dashboard which is activated by the same sensor that triggers the airbag in a crash．The device______（5）a cell-phone circuit，a GPS positioning unit and a microphone and loudspeaker．
It registers the severity of the crash by______（6）the deceleration data from the airbag's sensor．Using GPS information，it works out which country the Car is in，and from this it determines （7）which language to compose an alert message detailing precise location of the accident．
The device then automatically makes a call to the local emergency services______（8）．If the car's occupants are conscious，they can communicate with the operator______（9）the speaker and microphone．
E-merge also transmits the vehicles make，model，color and license number，amt its heading when it crashed，which in rum indicates on which side of a multi-1ane highway it ended up．
This______（10）the emergency services find the vehicle as soon as they arrive on the scene．
“We can waste a large______（11）time searching for an incident，”says Jim Hammond，a（an）______（12）in vehicle technology at the Association of Chief Police Officers in the UK．Tests will begin soon with police car fleets in the UK．Trials have already started in Germany，Sweden，Spain，the Netherlands and Italy．
In-car systems…that summon the emergency services after a（：rash have______（13）been fitted in some premium cars “ERTICO says that______（14）EU states” are willing to fund the necessary infrastructure，E-merge could be working by,2008．
A study by French car maker Renault” concluded that the system could save up to 6000 of the 40．000 lives lost each year on Europe’ S roads．and prevent a similar number of serious injuries．
The Renault study estimates that fitting E．merge to every car in Europe would eventually save around 1 50 billion per______（15）in terms of reduced costs to health services and insurance companies，and fewer lost working days．
第 46 题
A．try
B．tried
C．trying
D．having tried
第3题
根据下面内容，回答题：
A
This classic cross-culture book provides reading passages， culture notes， and discussion topics which focus on values， behaviours， attitudes and communication styles. It features a chapter on cultural diversity in the U. S. ， an explanation of mainstream U. S. values with examples which reveal some of the more hidden aspects of culture， examples of cross-cultural differences in a wide variety of cultures， and extensive readings and exercises.
B
As a multistand course——organized according to functions， discussion techniques and communication concepts——this text develops the speaking skills of business professionals or business students. It is easily adaptable to differing class sizes， student needs and interests. A special feature of the course is its carefully staged discussion activities which structure and facilitate group partici- pation.
C
This series is intended for students now ready to approach English literature. Each book deals with both the literary and the language aspects of their texts. Some exercises focus on a personal response， others on discussing literary qualities such as style， character， imagery and ideas. Other exercises concentrate on the development of language awareness in terms of grammar， vocabulary and different styles of writing.
D
Authentic texts covering a wide range of topics provide a stimulating basis for an approach of skills and strategies to academic reading. Techniques of skimming and scanning， identifying main ideas， understanding text organization and guessing unknown vocabulary provide the basis for each unit. These are followed by more advanced strategies， such as analyzing a writer"s use of time， evaluating a writer"s attitude and assessing the degree of certainty in arguments. Each unit ends with discussion topics which lead to a writing task based on the reading texts.
It aims to train the students to become sensitive to different styles of writing. 查看材料
第4题
Designing the advertisements for a book is started when _______.
A．the book is being bound
B．the book is made into a unit
C．the illustrations and text are prepared
D．all the steps are finished
第5题
？For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Sales Strategies .Vary with Product Life Cycles
One of the most important concepts in sales management and marketing is that of tile product life cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have 'lives' in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A product's sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the product's cycle, it is necessary to adopt different tactics.
The two main features of the product life cycle are unit sales and unit profit. The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the product experimentally. This is generally followed by a leveling off while it is evaluated -- the length of this period depending on the use to which the product is put. Then, unit sales rise steadily through the growth phase to the maturity phase, when the product is widely accepted, and so on to saturation level. By this time, competitors will have entered the market with their own version and, from this point, the sales team will have to work even harder to win all additional sales. Eventually, the product's sales decline as better versions enter the market and competition becomes too strong.
In retrospect, most firms know what happened to their products from launch to withdrawal. They can compile this information from the records of unit sales.
Unfortunately, unit sales are not the complete story as it is unit profit that is the decisive factor, although this is not always recorded accurately. It is this figure that sales management has to monitor, though, to ensure an effective marketing strategy and to produce effective profits.
At launch, the product is costed accurately on the basis of production costs plus selling costs. Initially these remain fairly stable, but, when the product is proving successful, competitors will bring out their own 'copy-cat' products. With a competitor in the field, the original firm has to respond in order to maintain its market position. It can run special sales promotions, improve deliveries, make more frequent sales calls and so on. Often the extra expenditure is not accurately charged to the product and the result is that, long before unit sales are noticeably falling, the unit profit has already fallen.
The product life cycle, then, presents a picture of what happened in the product's 'lifetime', so how can this be used as all ongoing aid to management decision- making？ Every sales manager has a chart on which the progress of sales is plotted and this can be used as a guide to the stage of development each product is currently in. An essential management skill is being able to interpret sales results and draw in the stages as they occur. Deciding where each stage begins and ends can be a random exercise, though usually the stages are based on where the rate of sales growth or decline becomes pronounced.
According to the text, the end of a product's life cycle is marked by
A．a sharp rise in production costs.
B．the product becoming outdated.
C．an increase in customer complaints.
D．less support from sales management.
第6题
Based on the text, we know that temperature rises will probably______.
A．knock off sea levels
B．have a serious effect on sea-level rises
C．keep the sea level rising
D．keep knocking at the sea
第7题
The findings are shown in the latest worldwide cost of living study conducted yearly by the Economist Intelligence Unit, a business research organization based in London. The information is meant to help big firms set payments for people working away from their home country. As in last year's study, two Japanese cities, Tokyo and Osaka, were found to be the most expensive places to live. The report also says that cities in the euro zone (欧元区) , have become more expensive relative to other places since the introduction of euro notes and coins. For example, Paris now has the tenth highest costs; it was in fourteenth place a few years ago. Berlin has gone from fiftieth to thirty-first place. Those findings will strengthen the opinion that businesses have exploited disorder over the new currency to push up their prices. But as in past years, the highest costs in Europe are outside the euro zone. London, for example, is the seventh most expensive city in the world to live in. New York, which has the highest prices in America, is in 11th place. The biggest fall in relative costs has taken place in Buenos Aires. That partly shows the fall of the Argentine currency, following the country's inability to pay the money it owes. The cheapest major cities were found to be Tehran in Iran and Harare, capital of Zimbabwe.
What is the text mainly about？
A．The economic development in Europe.
B．The results of a study.
C．Living costs outside the euro zone.
D．Changes in world currencies.
第8题
We can learn from the text that ______.
A．Gorillas in the Mist was based on Fossey's experiences
B．Lowland gorillas live longer than mountain gorillas
C．King Kong showed us that a gorilla is admirable
D．Diane Fossey was murdered by a gorilla
第9题
Based on the text, which of the following statements is true？
A．Advertisements form. part of a nation's culture.
B．Advertising is legalized lying.
C．Promise, large promise, is the soul of an advertisement.
D．Advertising has put an end to the power of the most powerful adjective.
第10题
A.The economic development in Europe．
B.The results of a study．
C.Living costs outside the euro zone
D.Changes in world currencies．
第11题
It is implied in the text that Mann’s report is unreliable because_______．
A.it was based on some unsound research
B.it got its data from two inconsistent studies
C.it was written in conditions no longer valid
D.it ignored the limitations of the studies cited
