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When could software developers get prototypes of the spectacles？
A．In late 2012.
B．In early 2013.
C．In late 2013.
D．In early 2014.
答案
更多“When could software developers get prototypes of the spectacles？A．In late 2012.B．In early”相关的问题
第1题
A．They could help store messages.
B．They could distinguish important calls from unimportant ones.
C．They could interrupt you when you are not busy.
D．They could send messages instantly.
第2题
A start-up company called School-Soft, based in Cupertino, Calif., unveiled an upgrade to its software that lets parents monitor their child's performance in school over the Internet.
The company has developed software that runs on Corp.'s popular Palm-Pilot handheld computers. School-Soft resells the Palm-Pilot to schools, pre-loaded with School Soft software, plus programs to run on a school's network server. School teachers can then enter into the Palm-Pilot student attendance data, grades, homework assignments, activities and the like, which is sent to the school's central server. Later, parents with either Internet access or just a telephone can access the school's server for updates from the teacher. Before the software upgrade, parents could only access the system via the telephone.
Jim Weldon, School-Soft founder and chief executive, said the company at present has an installed base of about 330 schools around the United States, and that the software was used for children in kindergarten all the way up to secondary school. "In high school, parents really want to track activities, grades, etc.—how do they get on track to go to college？" said Weldon. "Children also have access as well to their academic records...Sometimes you don't know where you are."
When asked if many children have objected to their parents using the software, Weldon said that most are aware of the advantages the software can provide, such as letting them know about grades and performance issues in school—long before report cards arrive.
The old copy of the software______.
A．is internet based
B．is telephone based
C．is well accepted
D．is well programmed
第3题
What happened to the university？
A．Many computers were broken.
B．Dozens of records of applicants were hacked into.
C．A number of people could not be identified.
D．The new computer software was stolen.
第4题
听力原文：W: Good evening, Mr. Brown, and welcome to the program.
M: Thank you!
W: I wonder if you could tell listeners more about the work you do？
M: Certainly.
W: Mr. Brown, I gather that you work for a company developing software for reading electronic books？
M: That is so.
W: Do you think there is much future in that？
M: Well, people buy music online, so why not books？
W: You have to read electronic books on a machine, don't you？
M: That is so, although of course you might be able to print them out on a printer.
W: So why should people read a book on an expensive machine when they can buy a cheap copy and carry it around with them and read it whenever they like？
M: That is an interesting point. People need time to become aware of the value of e-books.
W: Is it true that at the Frankfurt Book Fair, in 2000, there was a prize for the best books published in electronic form？
M: Yes, that is true, the prize was worth $100,000.
W: Who put up the money for the prize？
M: Err, software companies such as Microsoft and Adobe.
W: I suppose they are trying to encourage publishers to get the e-book business off the ground.
M: That's probably true.
(23)
A．At a television studio.
B．On a radio program.
C．In a job interview.
D．In a factory.
第5题
Introduction
The following is an interview with Mick Kazinski, a senior marketing executive with Bridge Co, a Deeland-based construction company. It concerns their purchase of Custcare, a Customer Relationship Management (CRM) software package written by the Custcare Corporation, a software company based in Solland, a country some 4,000 km away from Deeland. The interview was originally published in the Management Experiences magazine.
Interviewer: Thanks for talking to us today Mick. Can you tell us how Bridge Co came to choose the Custcare software package？
Mick: Well, we didn’t choose it really. Teri Porter had just joined the company as sales and marketing director. She had recently implemented the Custcare package at her previous company and she was very enthusiastic about it. When she found out that we did not have a CRM package at Bridge Co, she suggested that we should also buy the Custcare package as she felt that our requirements were very similar to those of her previous company. We told her that any purchase would have to go through our capex (capital expenditure) system as the package cost over $20,000. Here at Bridge Co, all capex applications have to be accompanied by a formal business case and an Invitation to Tender (ITT) has to be sent out to at least three potential suppliers. However, Teri is a very clever lady. She managed to do a deal with Custcare and they agreed to supply the package at a cost of $19,995, just under the capex threshold. Teri had to cut a few things out. For example, we declined the training courses (Teri said the package was an easy one to use and she would show us how to use it) and also we opted for the lowest level of support, something we later came to regret. Overall, we were happy. We knew that Custcare was a popular and successful CRM package.
Interviewer: So, did you have a demonstration of the software before you bought it？
Mick: Oh yes, and everyone was very impressed. It seemed to do all the things we would ever want it to do and, in fact, it gave us some ideas about possibilities that we would never have thought of. Also, by then, it was clear that our internal IT department could not provide us with a bespoke solution. Teri had spoken to them informally and she was told that they could not even look at our requirements for 18 months. In contrast, we could be up and running with the Custcare package within three months. Also, IT quoted an internal transfer cost of $18,000 for just defining our requirements. This was almost as much as we were paying for the whole software solution!
Interviewer: When did things begin to go wrong？
Mick: Well, the implementation was not straightforward. We needed to migrate some data from our current established systems and we had no-one who could do it. We tried to recruit some local technical experts, but Custcare pointed out that we had signed their standard contract which only permitted Custcare consultants to work on such tasks. We had not realised this, as nobody had read the contract carefully. In the end, we had to give in and it cost us $10,000 in fees to migrate the data from some of our internal systems to the new package. Teri managed to get the money out of the operational budget, but we weren’t happy.
We then tried to share data between the Custcare software and our existing order processing system. We thought this would be easy, but apparently the file formats are incompatible. Thus we have to enter customer information into two systems and we are unable to exploit the customer order analysis facility of the Custcare CRM.
Finally, although we were happy with the functionality and reliability of the Custcare software, it works very slowly. This is really very disappointing. Some reports and queries have to be aborted because the software appears to have hung. The software worked very quickly in the demonstration, but it is painfully slow now that it is installed on our IT platform.
Interviewer: What is the current situation？
Mick: Well, we are all a bit deflated and disappointed in the package. The software seems reasonable enough, but its poor performance and our inability to interface it to the order processing system have reduced users’ confidence in the system. Because users have not been adequately trained, we have had to phone Custcare’s support desk more than we should. However, as I said before, we took the cheapest option. This is for a help line to be available from 8.00 hrs to 17.00 hrs Solland time. As you know, Solland is in a completely different time zone and so we have had to stay behind at work and contact them in the late evening. Again, nobody had closely read the terms of the contract. We have taken legal advice, but we have also found that, for dispute resolution, the contract uses the commercial contract laws of Solland. Nobody in Bridge Co knows what these are! Our solicitor said that we should have asked for this specification to be changed when the contract was drawn up. I just wish we had chosen a product produced by a company here in Deeland. It would have made it much easier to resolve issues and disputes.
Interviewer: What does Teri think？
Mick: Not a lot! She has left us to rejoin her old company in a more senior position. The board did ask her to justify her purchase of the Custcare CRM package, but I don’t think she ever did. I am not sure that she could!
Required:
(a) Suggest a process for evaluating, selecting and implementing a software package solution and explain how this process would have prevented the problems experienced at Bridge Co in the Custcare CRM application. (15 marks)
(b) The CEO of Bridge Co now questions whether buying a software package was the wrong approach to meeting the CRM requirements at Bridge Co. He wonders whether they should have commissioned a bespoke software system instead.
Explain, with reference to the CRM project at Bridge Co, the advantages of adopting a software package approach to fulfilling business system requirements compared with a bespoke software solution. (10 marks)
第6题
Man: It was a nasty joke for investors today who had dismissed Y2K as much ado about nothing. Shares of IBM plunged almost 20 per cent on unexpected news that the drop of the Y2K spending is having a big impact on big blue. The problem is businesses that paid IBM and other technology companies tens of billions of dollars last year to make sure their computer systems were ready for the year 2000 have now stopped spending, at least until sometime next year.
Woman: Many corporations say that they've bought their computers. They've switched their software, it's Y2K compliant. And they just don't want to touch that installation, they don't want to risk something going wrong after they worked so hard to make sure that everything is going to work.
Man: IBM is the most prominent casualty of the technology spending freeze, but others are suffering as well. On Monday shares of Lexmark International, a computer printing company, dropped 30 per cent. Purchases of new printers have been postponed until after the new millennium. Shares of Computer Horizons, which installs business software, have fallen more than 75 percent. Last year the company had its best year ever. What worries Wall Street now is how many other companies who think their businesses are fine will find their earnings decimated by the drop of Y2K spending. A company as big as IBM could underestimate the risk. others could also be fooled.
？You will hear a radio interview between an economist and a journalist．
？For each question(23-30)，mark one Ietter(A，B or C)for the correct answer．
？After you have listened once，replay the recording．
When it was over, the Dow Jones Industrial Average dropped 94 points to close at
A．10 217
B．10 297
C．10 317
第7题
听力原文： This week some big internet sites were so busy that they stopped working. Hackers or people who break into other people's computers did it. Experts think programs called Tribal Village were used.
The programs worked like time bombs. The hackers put software on other people's computers. The people do not even know. The software just sits and waits until the hacker starts it. When the hacker wants, all the computers call the same web site. This week Yahoo, Amazon and CNN were called.
The costs are growing. These web sites make money from advertising. People go to the web sites for information and news. If the web site is not, working, they will go to other sites.
Yahoo got many calls. It was like 104 million people dialing in at once.
The website AntiOnline put the software on its site. They hope someone will make a fix.
The only way to stop the hackers is to stop them from getting into computers. Now it is easy to get into many computers.
Webmasters are in a tough spot. The goal is to have a site open and easy to reach. This also makes them open to hackers.
Why do hackers do this？ Probably because other hackers will praise them. The hackers could also be sick and tired of the commercialization of the Internet. 5o far all of the targets have been very large, mid very commercial.
(33)
A．Someone who breaks into and uses someone else's computer.
B．Someone who breaks commercials.
C．Someone who fixes someone else's computer.
D．Someone who does not know about computers.
第8题
Why Seeing is Succeeding
Lee Chung of the Seattle Business Institute explains
There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.
Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers.
Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitor's success was due to a higher standard of service and facilities. The oil group's managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research.
One of the Institute's most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products.
Successful executives base their strategies on reliable data about their clients' requirements.
A．Right
B．Wrong
C．Doesn't say
第9题
A big problem facing people today is that______.
A．they must tolerate phone disturbances or miss important calls
B．they must turn off their phones to keep their homes quiet
C．they have to switch from a desktop phone to a cellphone
D．they are too busy to make phone calls
第10题
What are the positive impact that the breakup could have on software products？
A．More software companies would join in the competition to provide more and better products.
B．Internet communications companies are gearing up for a blast into the wireless cyber world.
C．The breakup could be a boon for consumers, making cable set-top boxes as easy to buy as Motorola cell phones.
