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听力原文： Advertising actually has a dual function: to sell, as well as to inform. If you

stop to think of it, advertisements pro vide information of almost everything in our household and immediate environment, from shampoo to fuel for cars. A significant purpose is to inform. consumers of new products and new services as well as to remind them of established ones. Performance, price, value for money, quality and reliability are some of the main features mentioned in advertisements.

Yet there is another important aspect of advertising that should not be forgotten: that of choice. A number of advertisements for different brands of the same product, e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.

In this busy day and age, there is little time for comparison shopping. To determin which product is the best to buy, and at the most competitive price, consumers these days rely on advertising in its various forms. This saves time and energy and simplifies shopping. So for busy people like you and me, advertisements actually do us a favor.

What is the dual function of advertisements？

A．To sell and to inform.

B．To increase prices and competition.

C．To change the means of selling and buying.

D．To take away chances of choosing from customers.

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发布时间：2020-10-23

更多“听力原文： Advertising actually has a dual function: to sell, as well as to inform. If you”相关的问题

第1题

听力原文：W: Good morning. I'm Miss Brown. I answered your ad for an experienced advertisin

g executive.

M: Oh, yes, Miss Brown. Won't you have a seat？ The manager will see you shortly.

Why is Miss Brown in that office？

A．She is the office manager.

B．She is looking for a new job.

C．She will interview the man.

D．She is learning about advertising.

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第2题

听力原文：W: Aren't these flats nice and spacious？ I can imagine myself living here.M: I li

听力原文：W: Aren't these flats nice and spacious？ I can imagine myself living here.

M: I like the gardens. They remind me of ones I saw in China. I think we should take this place.

Q: What are the man and woman doing？

(19)

A．Visiting an exhibition about China.

B．Walking in a garden.

C．Choosing a place to live.

D．Looking at a magazine advertising flats.

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第3题

听力原文：Man: The interesting part of the job is the staff development side - arranging tr

aining and organising appraisals. And we're doing more of that because more training time is necessary to keep staff up-to-date with computer applications. It's nice to do this as a change from the routine of advertising, interviewing, drawing up staff contracts, etc.

(14)

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第4题

听力原文：I work for quite a small advertising agency, and we set up a team for each new pr

oject. My job covers both design and responsibility for leading project teams, currently one on a major advertising campaign. I was totally new to project management when I joined the company, but now I find it fascinating. I'm planning to talk to my line manager about altering the balance and doing more of that. Then the job would be ideal.

(17)

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第5题

听力原文：Advertising is made up of the techniques and practices used to bring products, se

听力原文： Advertising is made up of the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. Most advertising involves promoting the goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media, through which it is conducted. In the ancient and medieval world such advertising was conducted by word of mouth. The first step toward modem advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.

There are eight principal media for advertising. Perhaps the most basic medium is the newspaper, which offers advertisers a large circulation. Magazines, the other chief print medium, may be of general interest or they may be aimed at specific audiences, such as people interested in outdoor sports, computers or literature. In Western industrial nations the most pervasive media are television and radio because of the size and composition of the audience. The other advertising media include direct mail, which can make a highly detailed and personalized appeal; outdoor billboards and posters; transit advertising, which can reach the millions of users; and miscellaneous media, including dealer displays and promotional items.

(23)

A．In the 15th century.

B．In the 16th century.

C．In the 17th century.

D．In the 18th century.

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第6题

听力原文：Man: Well, in our latest market research exercise, we looked at things like adver

tising, publicity, customer services. And we got a lot of complaints, especially about our information desks. It also seems that we are not really getting our message across to the media properly - we need to manage that better too.

(20)

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第7题

听力原文：Due to our vigorous advertising campaign, the sales figure for our new product ha

s reached 360,000 dollars this month, three times of our original promotion plan.

(29)

A．We had planned to sell $120,000 worth of this new product.

B．We had a promotion plan for our product that costs $ 360,000.

C．Originally, there were 3 promotion plans for the new product.

D．The sales figure of our new products had reached a record high.

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第8题

听力原文：Can you fax this to the warehouse, please？（A) Sure, just give me 2 minutes.（B) Ac

听力原文：Can you fax this to the warehouse, please？

(A) Sure, just give me 2 minutes.

(B) Actually, I'm not sure where his house is.

(C) You're welcome, it was my pleasure.

(4)

A．

B．

C．

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第9题

听力原文：M: This article is nothing but advertising for housing developers. I don't think

the houses for sale are half that good.

W: Come on，David. Why so negative？ We're thinking of buying a home, aren't we？ Just a trip to look at the place won't cost us much.

Q: What can be inferred from the conversation？

(18)

A．The houses for sale are of poor quality.

B．The houses are too expensive for the couple to buy.

C．The housing developers provide free trips for potential buyers.

D．The man is unwilling to take a look at the houses for sale.

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第10题

听力原文：Good morning and welcome to the first day of employee orientation at Emerson Adve

rtising, Inc. As most of you know by now, Kenneth Emerson founded Emerson, Inc. 15 years ago. Since then, we've become one of the leading advertising agencies in the country, handling such high profile campaigns as Field's Soap and DM Motors. You'll find more information about how the company started and some notable achievements we've made over the years in the introduction to the employee handbook, which I'll hand out now. Does anyone have any questions before I continue？

What is the purpose of the talk？

A．To inform. a client about a policy

B．To update executives about a project

C．To notify employees about a new policy

D．To tell new employees about the company

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第11题

听力原文：Man: Sarah, can you fix a date for us to discuss the new advertising campaign wit

h Nick Bradshaw？ It'll have to be next week. I can manage the twelfth, fourteenth or fifteenth, as long as it's after three-thirty.

Woman: Right, but Nick said he'd be away until the fourteenth, so it'll have to be the following day.

Man: That'll be fine.

•For questions 1-8 you will hear eight short recordings.

•For each question, mark one letter (A, B or C) for the correct answer.

•After you have listened once, replay each recording.

When will the meeting be？

听力原文：Man: Sarah, can you fix a date for us to disc

A．

B．

C．

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