Walt Disney was once so poor that______________
第5题
Mickey Mouse was conceived the next year during a cross-country train ride, according to the "official" company history. Walt Disney had just been forced to give up the Oswald rights to his cruel New York distributor, who had exercised copyright control over the character.
On the ride back home to Los Angeles, Disney made up a little mouse named Mortimer. His wife, Lillian, thought the name too pompous(华而不实的) and suggested Mickey.
Steamboat Willie, Mickey's screen debut, was an instant hit, arriving in the same year, a time when technological advances in motion pictures, radio and the phonograph(留声机) were transforming mass culture. By the end of the 1930s, Mickey had starred in more than 100 cartoons.
Mickey gradually transformed both physically and spiritually. His face was rounded out and his eyes went from black ovals to white eyes with pupils in the late 1930s. His face became friendlier, less rat-like.
Mickey Mouse became the face that launched a thousand merchandise products. Watches. Pencils. Bed sheets. Alarm clocks. Telephones. He is one of the most merchandised faces ever—about $4.5 billion a year in sales—even though he's currently second to Winnie the Pooh for the Disney company.
Mickey's popularity may have declined in the 1940s, but he gained new life in the 1950s with the airing of TV's Mickey Mouse Club and the opening of Disneyland in Anaheim, California.
In the succeeding decades, Mickey has been a regular presence on television on the Disney Channel and is photographed daily alongside thousands of tourists at theme parks in California, Florida, France and Japan.
"Mickey Mouse speaks an international language," Sklar said. "When I go to Tokyo and see how kids react to Mickey Mouse the same way they do in Paris, it's reassuring that there are some things that cress international boundaries."
All from a simple cartoon. Said author Wasko: "Mickey represents a fascinating interweaving of culture, politics and economics."
Walt and his brother Roy worked together ______.
A.to create a cartoon character called Alice
B.to produce the role of Mickey
C.to resist giving up the character's rights to others
D.to make greater career success
第6题
It can be inferred from the passage that______.
[A] Walt Disney cartoon characters were born earlier than Pat Sullivan's
[B] only professionals can create cartoon characters
[C] Popeye the Sailor and Olive Oyo were famous cartoonists
[D] the cartoon industry started in the United States
第7题
Mickey Mouse arrived on the world's cultural stage______.
A.after a long-time effort by Walt Disney
B.with white eyes with pupils
C.in 1928
D.with the name "Mortimer"
第8题
Mickey Mouse arrived on the world's cultural stage ______.
A.after a long-time effort by Walt Disney
B.with white eyes with pupils
C.in 1928
D.with the name "Mortimer"
第9题
?Read the text below about the Disney company.
?In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
?If a line is correct, write CORRECT,
?If there is an extra word in the line, write the extra word in CAPITAL LETTERS.
company has been approached to buy U. K. media assets, Reuters reports.
35.Robert lger, Disney's president, who made the announcement to a
36.London audience at the Royal Television Society's conference.
37.Pixar/Disney feature films include Finding Nemo , Toy Story, and Monsters Inc.
38.Media giant Walt Disney Co. operates Walt Disney Parks & Resorts: then
39.owns ABC television network, with 10 broadcast stations and more
40.than 60 radio stations: and produces films through by Walt Disney Studios.
41.lger also said the company at one time it had been approached to buy
42.ITV, a U.K.television channel as along with some assets of the BBO, the report stated.
43.Steve Jobs, the head of Pixar Animation Studios Inc., who said in June
44.he would consider of a new distribution deal with Disney. At the time, no talks were under way.
45.Disney and Pixar, who have released five films together, called off for previous talks in January to renew their distribution deal.
The companies' last film together, The Cars, is slated for release in 2005.
(34)
第10题
Presley began his career when ______.
A.he moved to Los Angeles
B.he recorded a song for his Mother's birthday
C.he starred in several movies
D.he entertained at Walt Disney World