Apple computers() from IBM' s first x86 machines as much back then as they do now
Apple computers() from IBM' s first x86 machines as much back then as they do now.
A.difference
B.differed
C.differing
D.differs
Apple computers() from IBM' s first x86 machines as much back then as they do now.
A.difference
B.differed
C.differing
D.differs
第1题
A.To sell computers directly to the consumers.
B.To sell computers to the consumers through retailers.
C.To sell computers to Apple Computer Corporation.
D.To sell computers to the other countries.
第2题
Why is New York City called "The Big Apple" ?
A.People are not really sure of the origin of this term.
B.Because people sold apples on street corners during the depression.
C.Because of the McIntosh Apple Computers produced there.
D.Because New York is a city of great attractions.
第3题
Researchers at Xerox designed such a system. But Apple was the first to make it popular. Today most personal computers use icons. Steve Wozniak and Steve Jobs tried to sell their ideas to other companies. They were rejected. But soon they found investors. Apple began to sell shares to the public in nineteen-eighty. The company became worth more than one-thousand-million dollars.
In nineteen-eighty-one, International Business Machines began to sell a personal computer that many people bought. I. B. M. was the biggest computer company in the world. But Apple was known for its creativity. In nineteen-eighty-four, it released the first Macintosh. These computers were simple to use.
Over the years, Apple gained a following of loyal users. But then lower-priced computers appeared. These used the Windows operating system made by Microsoft. Most personal computers today use Windows. Apple does not compete with makers of low-cost computers. Many of its computers are designed for special uses like video and music production. The brain of a computer is the processor. For years, Apple used processors made by Motorola. In two-thousand-and-three, Apple joined with I. B. M. to create a faster processor. But Apple still has only a small share of the computer market.
Now, one of its most popular products is the iPod. This is a small music player. It can store up to one-thousand songs. Apple says it sold more than eight-hundred-thousand iPods in the three months ending in March. Apple reported a profit of forty-six million dollars for the period. It says the iPod greatly helped sales.
What does the passage mainly talk about?
A.Apple Computer Company.
B.Cooperation between Apple and IBM.
C.Apple's new product iPod.
D.The history of P. C..
第4题
听力原文: The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
(33)
A.Because IBM is changing its computer models continuously.
B.Because it wants to make its machines specialize in specific uses.
C.Because it wants to stay ahead of IBM in the competitive computer market.
D.Because it expects its major competitor IBM to follow its example.
第5题
Which one of the following is not part of Apple's successful story?
A.To introduce Apple One, an early personal computer.
B.To introduce a graphical user interface which became very popular later.
C.To lower the prices of Apple computers by large margin to increase consumer loyalty.
D.To introduce iPod music player which sells well worldwide.
第6题
What is said about Apple Inc.with its tablet devices like iPads?
A.It doubled its sale of e-readers during the Christmas season.
B.It controls 73 percent of the tablet device market.
C.It charges customers less in credit card transaction fees.
D.It has long been selling its traditional personal computers
第7题
The iPod Has Turned Apple into a Superbrand
No single brand could be compared to Apple's iPod, which is expected to be the hottest gift over the holiday season. In the three months to December 31st, Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony's Walkman once did when music was delivered on cassette instead of over the internet. And (20) Apple's iTunes Music Store accounting for 80% of legal music downloads, the Californian company now has a brand that marketers hold in awe. But can Apple also use its new brand power to sell (21) computers?
At Apple's annual Macworld event on January 10th, Steve Jobs, the company's chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft's Windows operating system. Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remains Apple's most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC users who buy an iPod subsequently go on to buy a Mac. In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%. Apple's challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working in Apple's favour is peer (28) : what friends and relatives have to say about products is now the most (29) form. of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod for Christmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft's shadow, Apple (33) from having a distinctive, counter-cultural brand. But given its dominance in digital music, where it is anything but the underdog, how long can Apple keep its cool?
(19)
A.creates
B.produces
C.defines
D.invests
第8题
What is said about Apple Inc. with its tablet devices like iPad?
A.It doubled its sale of e-readers during the Christmas season.
B.It controls 73 percent of the tablet device market.
C.It charges customers less in credit card transaction fees.
D.It has long been selling its traditional personal computers
第9题
Our lives are a【C8】______of our decisions--whether in business or 15ersonal【C9】______. And in every decision, there comes a crucial point when you must make up your mind. Deciding too quickly can bring【C10】______consequences;【C11】______too long can mean missed opportunities. And everyday life and history are full of【C12】______that can help us realize this critical moment.
In July 1862, in the【C13】______of the Civil War, Abraham Lincoln【C14】______his Cabinet members to the White House to【C15】______them of a decision he had made. The president read aloud to them the Emancipation Proclamation,【C16】______for freeing slaves in the Southern states at war with the Union. When he finished, the Cabinet members were silent. It was a【C17】______idea for the time and bound to【C18】______controversy even in the North.
Then Secretary of State, William Seward spoke up. The Confederates had recently routed the Union Army, and Lincoln's proclamation might be interpreted as a【C19】______move. Wily not wait until the picture was brighter? Lincoln welcomed his advice and delayed the proclamation until September, when the battle of Antietam had stopped a confederate advance. The decision was then【C20】______received by supporters of the Union.
【C1】
A.overwhelm
B.overcome
C.dominate
D.overtake
第10题
? Look at the list below. It shows some international trade fairs.
? For questions 6-10, decide which fair (A-H) each person on the opposite page should visit.
? For each question, mark the correct letter (A-H) on your Answer Sheet.
? Do not use any letter more than once.
TRADE FAIRS
A Meeting Place for the International Motor Industry
B International Sales Exhibition for Apple Computers
C Special Exhibition for the Bakers' and Confectioners' Trade
D Trade Fair for Electrical Engineering
E The International Travel Trade Fair
F Architects' Computer Systems Exhibition
G Consumer Exhibition for Living, Housing and Leisure
H Pads Book Fair
Felton Builders needs to update his software used in designing houses.
第11题
听力原文: Michael Dell, the 39-year-old chairman and founder of Dell Computer, was at the top of the annual list of the "40 Richest Americans under the Age 40". His first business idea was to take apart an Apple computer in the bedroom of his parents' Houston, Texas home. From there, he went on selling computers out of his dorm room. He had developed a brand new approach to do business: sell computers directly to the consumers without going through retailers. And, in the process, he decided to design and deliver a computer based upon the customers' special needs. Prior to this there was absolutely no idea about make the PC special for each customer. In 1984, he founded the Dell Computer Corporation with US $1,000.
Dell gave a short version of his success secrets at a conference in Texas. He said:" First of all, don't start a business just because everybody else is doing it or it looks like it's a way to make a lot of money. Start a business because you found something you really love doing and have a passion for. Start a business because you found something unique that you can do better than anyone else. And start a business because you really want to make a big contribution to society over a long period of time."
(33)
A.Between the age of 20 to 30.
B.Between the age of 30 to 40.
C.Between the age of 40 to 50.
D.Between the age of 50 to 60.