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A.By separating customers into groups, companies can attract different groups with different prices
B.Companies can force everyone to pay the same price regardless of demand
C.Companies can ignore price elasticity, it cannot improve business
D.Customers are all the same and price elasticity is the same for all of them
答案
更多“How do companies use price elasticity to improve their business?()”相关的问题
第1题
A．They stress the practical value of the things they sell.
B．They try to improve the quality of the things they sell.
C．They stress the non-practical value of the things they sell.
D．They try to diversify the functions of the things they sell.
第2题
A．to teach customers how to use the rating tools
B．to help customers express their needs clearly
C．to simplify the list of product attributes
D．to help customers identify the product features that they value most
第3题
&8226;Look at the graphs (A -H) below, which show how eight different companies recruited staff over four years.
&8226;Which company does each sentence (6 - 10) describe？
&8226;For each question, mark the correct letter.
&8226;Do not use any letter more than once.
While recruitment through newspapers fell, the number of employees recruited through the agency rose steadily throughout the period.
第4题
？Look at the statements below and the book reviews on the opposite page.
？Which section (A, B, C or D) does each statement 1-7 refer to？
？For each statement 1-7, mark one letter (A, B, C or D).
？You will need to use some of these letters more than once
A
Business Consulting
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
B
Brands and Branding
This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C
Emerging Markets
Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
D
Essential Director
Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.
The author of this book believes that organisations will never overemphasize the importance of branding.
第5题
&8226;Read the article below which reviews a new book on company planning.
&8226;Choose the best sentence from the list on the opposite page to fill each of the gaps.
&8226;For each gap 8-12, mark one letter (A-G) on your Answer Sheet.
&8226;Do not use any letter more than once.
Firms need a better way of planning
Nick Field, in his book Strategy Management, offers a new approach to help companies map out their future.
Many companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis.
In a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) If this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures.
There can be no doubt about the value of effective strategy-making. Recent research has shown that what are described as 'visionary' companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these.
(9) Times have changed. The big company of today is not being defeated by another big company but by the small companies. So how do they do it？ And where do companies that are failing in this respect turn？ If a company accepts that their strategy development is not 'the best in the class', if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge？ Field's book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning. (10) The book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company.
The approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are 'the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.' It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12)
Companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success.
A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.
B Through the brand name, the company has established a relationship with customers' feelings that has made the product highly successful,
C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.
D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.
E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.
F In the past, it was generally believed that the scale of the company was the most significant factor.
G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.
(8)
第6题
？Read this letter about giving presentations.
？Choose the best word to fill each gap.
？For each question (19 -33) , mark one letter (A, B, C or D) on your Answer Sheet.
？One answer has been given as an example.
Most presentations today depend on the use of some sort of technology, such as a laptop computer linked to a projector. While this technology can help to (19) presentations better, it also has a (20) of getting in the way. As a general (21) . it is better to (22) on the content of a presentation as a means of (23) your audience's attention, rather than relying on sophisticated equipment.
Bear in mind that when an organization invites (24) for a contract, they may (25) four or five presentations from different companies on the same day. Each of these companies will probably be using the same computer graphics (26) and the same equipment. The chances are the presentations will be similar too.
That's why the content and (27) of what you say are important. Think about what you want to say and how to say it as clearly as possible. As a first step, you need to (28) the main points you want to get across. Audiences are easily bored and (29) to remember only the most entertaining, exciting or unusual ideas.
Next create your materials, choosing the images for your presentation carefully. Remember you do not want to stop your audience from listening to you, nor do you want to (30) . them.
Finally, make all the necessary (31) for the equipment you need. If technology is to be an important (32) of your presentation, make sure you know how to use it (33) and test it out beforehand.
(19)
A．produce
B．make
C．construct
D．build
第7题
According to the passage, what rate do most direct-marketing companies use？
A．Book rate
B．First class
C．Third class
D．Proposed rate
第8题
Many companies who want to send a great deal of advertisement might use the services of a "spammer". A spammer is a person or company that uses computers to send out millions of copies of the same sales information. Spammers find e-mail addresses from websites, news groups and "chat rooms" where people send messages to each other. Most spam is sent by companies who are trying to get you to buy their products. Some of these are honest companies that offer good products or services for a fair price. These companies can offer their products at a cheaper price than you might find in a store. However, much of the spam is sent by criminals who are trying to sell products that do not exist of offer services they will not provide. They are only interested in stealing your money. When you answer their spare you find you are expected to send them money and receive a gift. One country in Africa has become famous for the number of criminals who try every known trick to separate people from their money.
What does the underlined word spam in the first paragraph probably refer to？
A．Unwanted electronic information that roaches computer users.
B．Computer virus that causes computer communication difficulties.
C．Advertisements sent out by companies who want to sell their products.
D．Companies that send out millions of copies of the same sales information.
第9题
第10题
M: What do you mean？
W: Well, they have to be very careful not to offend people -- especially parents with young kids who might buy a CD that contained violent content or used strong language.
M: How can that be avoided？
W: Well, don't you remember when that woman -- some senator's wife, I think, made a fuss over this issue？ It's not really a law, but music companies are now encouraged to put a warning label on albums that describe violence or use strong language.
M: I don't understand. Doesn't that reduce the musician's freedom of speech？
W: Not really. Musicians still have a right to free speech, but the message on the label says, "Buyer, be careful: if you get upset by violence and ugly language, don't buy this album." You agree with that, don't you？
M: I don't know. I still think the whole thing is funny and unreasonable. Musicians should have the right to say what they want to say without having to have a warning label put on their music, I mean, who gets to decide what is considered offensive and what isn't, we don't need a sticker to tell us what to do!
(20)
A．Record companies should pay attention not to offend people.
B．Record companies should be very careful with their employees.
C．People should be very careful with their new CDs.
D．Parents should forbid children to buy new CDs.
