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A. different
B. excellent
C. complex
D. old
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更多“Tebbut's own product, called Brainstorm, is a sophisticated software 'ideas organizer' tha”相关的问题
第1题
What will determine that people will continue to use the product？
A．The product' s own worth.
B．The product' s design.
C．The product' s advertising.
D．The proudct' s puce.
第2题
What will determine that people will continue to use the product？
A．The product's own worth.
B．The product's design.
C．The .product's advertising.
D．The proudct's pric
第3题
What was special about Victoria's first three years running her own company？
A．She agreed to promote SHC software.
B．She won major contracts away from SHC
C．She worked with SHC on product development.
第4题
As TellMeMore believes, what's its own advantage over RosettaStone？
A．Its software contains more functions.
B．It charges less than RosettaStone.
C．Its product is available on CD-ROM.
D．It has enough material to motivate users.
第5题
A．The product of "green tag" is designed for the purpose of raising fund.
B．The product of "green tag" is profitable.
C．It is not compulsory and consumers purchase it of their own will.
D．It comes from the consumers' good intention of reducing carbon intention.
第6题
Why could the quality of the software products be hurt？
A．Because Microsoft is affiliating out its product line of software applications by buying Visio.
B．Because the Microsoft brain trust is split in two.
C．Because Microsoft's top executives would own stocks of only one of the two companies.
第7题
？Write a memo to all staff:
？Telling them to think about their own ideas about packaging
？Explaining why it is important
？Saying when the discussion is
？Write 40--50 words on a separate sheet.
第8题
？For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Sales Strategies .Vary with Product Life Cycles
One of the most important concepts in sales management and marketing is that of tile product life cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have 'lives' in as much as they are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A product's sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the product's cycle, it is necessary to adopt different tactics.
The two main features of the product life cycle are unit sales and unit profit. The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the product experimentally. This is generally followed by a leveling off while it is evaluated -- the length of this period depending on the use to which the product is put. Then, unit sales rise steadily through the growth phase to the maturity phase, when the product is widely accepted, and so on to saturation level. By this time, competitors will have entered the market with their own version and, from this point, the sales team will have to work even harder to win all additional sales. Eventually, the product's sales decline as better versions enter the market and competition becomes too strong.
In retrospect, most firms know what happened to their products from launch to withdrawal. They can compile this information from the records of unit sales.
Unfortunately, unit sales are not the complete story as it is unit profit that is the decisive factor, although this is not always recorded accurately. It is this figure that sales management has to monitor, though, to ensure an effective marketing strategy and to produce effective profits.
At launch, the product is costed accurately on the basis of production costs plus selling costs. Initially these remain fairly stable, but, when the product is proving successful, competitors will bring out their own 'copy-cat' products. With a competitor in the field, the original firm has to respond in order to maintain its market position. It can run special sales promotions, improve deliveries, make more frequent sales calls and so on. Often the extra expenditure is not accurately charged to the product and the result is that, long before unit sales are noticeably falling, the unit profit has already fallen.
The product life cycle, then, presents a picture of what happened in the product's 'lifetime', so how can this be used as all ongoing aid to management decision- making？ Every sales manager has a chart on which the progress of sales is plotted and this can be used as a guide to the stage of development each product is currently in. An essential management skill is being able to interpret sales results and draw in the stages as they occur. Deciding where each stage begins and ends can be a random exercise, though usually the stages are based on where the rate of sales growth or decline becomes pronounced.
According to the text, the end of a product's life cycle is marked by
A．a sharp rise in production costs.
B．the product becoming outdated.
C．an increase in customer complaints.
D．less support from sales management.
第9题
What is the purpose of the advertisement？
A．To introduce a new radio in the shape of a pen
B．To announce the discount of buying the new radio
C．To introduce a new radio that can be used as a pen
D．To promote a trade fair attended by the PEN RADIO company
第10题
A company can export its product in two ways. It can hire independent international 【C4】______ middlemen (indirect exporting) or handle its own exporting (direct exporting).
Indirect exporting is more common in companies just 【C5】______ to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less risk. International marketing middlemen—domestic-based export merchants or agents, or 【C6】______ organizations--bring know-how and services to the relationship, and the seller normally makes fewer mistakes.
Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose exporters 【C7】______ large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return.
The company can carry on direct exporting in several ways. First, it can set up a domestic 【C8】______ department that 【C9】______ export activities. Or it can set up an overseas sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often 【C10】______ a display center and customer service center. Or the company can send home-based sales representatives abroad at certain times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company.
【C1】______
A．enter into
B．enter on
C．enter up
D．enter
