Concordia's communication process mainly relies onA.printed communicatioB.departmental hea
Concordia's communication process mainly relies on
A.printed communicatio
B.departmental head
C.personal communicatio
D.a separate, specialised uni
Concordia's communication process mainly relies on
A.printed communicatio
B.departmental head
C.personal communicatio
D.a separate, specialised uni
第1题
A.Facilitator of students’ learning
B.Manager of classroom activities
C.Advisor
D.Sole communicator
第2题
From Concordia's point of view, the role of communication is to
A.win employee support before going ahead with the change
B.change the company's core activitie
C.emphasise the positive aspects of the change
D.explain the need for the change
第3题
Concordia puts responsibility for communication firmly on ______.
A.supervisors
B.line managers
C.general managers
第4题
Concordia International provides a good example of a company that has adjusted well to the changing needs for communication. since 1995 ,Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80,000 people - or 35% -on a voluntary basis, with further downsizing anticipated.
From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable,since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.
Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious”. The former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel angry at the company for what they see as changing the terms of their employment.
The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce. This is why middle managers and line managers are so key to communication. They are the people who know about the full range of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion:people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds are lost.
The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details,then at least put the news in context and commit yourself to providing greater detail when it becomes available. Another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.
You will hear a talk about management.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
In the last eight years, Concordia has ______.
A.made over 80 000 employees redundant
B.completed a period of downsizing
C.reduced its workforce of 80 000 by 35%
第5题
A.A.
B.B.with which
C.C.by which
D.D.for which
E.E.in which
第6题
A.a trading company
B.an engineering company
C.a manufacturing factory
第7题
根据下列短文,回答下列各题:
In the last eight years, Concordia has
A.made over 80,000 employees redundant.
B.completed a period of downsizing.
C.reduced its workforce of 80,000 by 35%.
D.given 35% of departing employees voluntary redundancy.
第8题
Which of the following is not true?
A.Netscape Navigator was released in 1994.
B.Netscape communications released the source code for Web browser in 1994.
C.Microsoft in 1995 made a lot of efforts to develop Internet applications.
D.In 1994, Sun Microsystems released Java, the Internet programming environment.
第9题
An exporter should choose a distributor who
A.has experienced personnel.
B.has good communication skills.
C.is welt-established in the target market.
D.is not financially dependent on the import business.
第10题
What is the evidence to deny animal experimentation?
A.Some side effects cannot be communicated by animals.
B.Animal experimentation is extremely cruel to animals.
C.Human beings benefit nothing from animal experimentation.
D.Animal experimentation is not so effective as some people have boaste