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As an ad on TV, the producers of instant coffee would probably show ______.
A．a lazy wife drinking instant coffee
B．a hard-working wife drinking instant coffee
C．a good wife making regular coffee
D．a smiling wife saving on instant coffee
答案
更多“As an ad on TV, the producers of instant coffee would probably show ______.A．a lazy wife d”相关的问题
第1题
Now, the most effective form. of advertising is ______.
A．a 30-second prime-time TV ad
B．a 30-second prime-time online advertising
C．online advertising
D．most expensive TV ad
第2题
How will they advertise their product？
A．By broadcasting on the radio
B．By sponsoring a TV show
C．By putting an ad in the local newspaper
D．By using community handouts
第3题
What will the man probably do？
A.Wait for the sale to start．
B.Get further information about the sale．
C.Call the TV station to be sure if the ad is true．
D.Buy a new suit．
第4题
A．He is planning on calling a friend who owns an apartment building.
B．He will check the newspapers to see if he can find an apartment for rent.
C．He is going to visit an apartment building near his place.
D．He will put an ad on TV for some sources of houses.
第5题
M: Sponsoring a TV show would be effective, but it costs a lot.
W: I agree with you. However, It' s beyond our budget. Let' s see. What do you think of the idea of making community flyers？
M: Why couldn' t I think of that？ It won't cost a lot.
What are they talking about？
A．How to increase sales of their products
B．The naming of their new products
C．Famous TV shows
D．How to put an ad in the local paper
第6题
Because on top of the wrenching change affecting essentially every non-online media, here comes a very scary-looking economic downturn.
Think of the recession, says Barclays analyst Anthony DiClemente, "as a vine growing up a wall. Except instead of a healthy vine, like at Wrigley [Field], it's like—'feed me, Seymour'— from The Little Shop of Horrors. "
Forgive the surfeit of pop-culture jokes. I'm only trying to inject levity into an extremely grim picture. According to ad tracker TNS Media Intelligence, which provided all such figures for this column, automotive and financial services were the No. 1 and No. 3 U. S. ad categories last year. We all know what happened to the latter in recent months. In 2007, Merrill Lynch, Lehman Brothers, Bear Stearns, and Washington Mutual spent $ 213.1 million on advertising. Even if those companies' new owners spend something to reassure old customers, you're likely looking at a nine- figure sum sucked out of the ad marketplace by those guys alone. And when major carmakers report sales drops of 30%, boffo ad buys do not follow. Ford Motor's ad spending was down over 31% for the first half of this year. Car sales' slide has accelerated since. In case you're wondering, the No.2 ad category was retail, which is now under severe pressure as consumers spend less.
The consequences of all this contraction are readily apparent when you talk to key media executives. Magazines sell ads long before they appear, and advertisers already are making noises about cutting back in the first half of 2009, says one senior executive in that industry. "Everyone says they are going to keep advertising in a downturn," says another executive, who has run major sales organizations in different media. "But not everyone actually does it. That's just the reality of having to report earnings and profits." And while the wealthiest consumer may remain relatively untouched, those who have recently traded up to high-end products may slam the brakes on such consumption, raising chances that luxury advertisers will be affected, too. Food looks more likely to stay stable. One mordant TV executive puts it this way. "The auto industry is out. And Campbell's Soup is in. "
How the dollars flow—or rather don't flow—in any downturn can shape events in ways obscured until much later. As strange as it sounds today, the tech bust that started in 2000 meant that total dollars spent on online display advertising declined 21% between 2001 and 2002. And as strange as it sounds today, many established media organizations used that decline as a rationale for deemphasizing the Web in favor of their traditional businesses—and underinvestment allowed all manner of Web-only startups to outflank them in the one medium that's still growing. While online display ads will still be up in '09, says BMO Capital Markets analyst Leland Westerfield, that growth rate will likely slow. Look for search advertising to hold up, so Google should be hurt the least.
Elsewhere, Barclay's DiClemente suggests, the slowdown's effects will move up a media ladder of sorts, starting with newspapers, magazines, radio, local TV, and then hitting broadcast and—possibly—cable TV. There's a "high probability," he says, that the "advertising malaise spreads to network TV"—the one long-running medium that's held steadiest as others have fallen off.
DiClemente is forecasting a 5.5% pullback in ad spending next year, with only Web and cable TV posting ad upticks. It may be hard to conjure a scenario worse than today's, given what radio, local TV, and newspapers are currently experiencing. This has been a year, in which many unthinkable things have happened—newspaper executives,
A．To cite a lousy example.
B．To display the main idea of the article.
C．To exemplify the gist as following.
D．To show the overtone of irony.
第7题
TV Commercials and Print Ads
Despite the fact that advertisers spend ＄ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".
The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.
While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "
But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "
The sponsors of the concerned study are______.
A．advertisers
B．Video Story Tests
C．television executives
D．not specified
第8题
M: There are many, but I' m not sure exactly what you are looking for. All our hard candy Is In aisle 3. There are some herbal throat drops and breath mints by the register as you check out. But it sounds like what you' re talking about is in our pharmacy on your right.
W: Well, it' s not a breath mint or a regular hard candy. It came out pretty recently. If you' re coming down with a cold, and you take it, it keeps it away. And if you have a cold, it' s supposed to make it go away. I saw the ad on TV the other day. A big man with a red coat was on the ad.
M: Oh, that' s called Decold. We've got it in lemon and cherry, in aisle 5 next to the aspirin.
What is the situation？
A．The woman is helping the man find a certain kind of candy.
B．The man is recommending a cold medicine to the woman.
C．The woman is looking for a candy that helps relieve colds.
D．The woman and man are displaying the aisles in a store.
第9题
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请帮忙给出每个问题的正确答案和分析，谢谢！
第10题
Classified Ads LOST AND FOUND ROOMMATES
FOUND: Cat, 6 months old, black and whitemarking. Found near Linden and South U.Steve, 800-4661. FEMALE ROOMMATE WANTEDOwn room near campus. Available December1. Rent $ 80 per month until March 1st. $129thereafter. Call Jill for details, 800-7839.
LOST:Gold wire rim glasses in brown case.Campus are A Reward. Call Gregg 800-2896. NEED PERSON to assume lease for own bedroomin apt. near campus, $ 92/mo. StartingJan. 1. Call 800-6157 after 5:00.
FOR SALE HELP WANTED
MOVING: Must sell. TV b/w 2, $ 50; AM/FM transistor radio A/G or battery,$ 15;music records. Call John or Pat, 800-0739 after5 or weekends. BABYSITTER-MY HOMEIf you are available a few hours during theday, some evenings and occasional weekendsto care for 2 school-aged children, please callGayle Moore days 800-1111, evenings andweekends 800-4964.
USED FUR COATS and JACKETS GOOD-CONDITION.$ 50--$125. Call 800-0436after 12 noon. WAITRESS WANTED: 10a. m.-2p, m.or10:30a. m.-5p, m. Apply in person, 207 S.Mai. Curtis Restaurant.
If you want a job of taking care of children, which ad will you answer？
A．LOST AND FOUND
B．ROOMMATES
C．FOR SALE
D．HELP WANTED
