October 1Mr. Nicholas PoulosPresidentPoulos Manufacturing Company8 Ypsilan Street, GR-1067
October 1
Mr. Nicholas Poulos
President
Poulos Manufacturing Company
8 Ypsilan Street, GR-10675,
Kolonaki, Athens, Greece
Dear Mr. Poulos,
Here are the sales figures that you asked for.
Product: S-7 Engine (in thousands of units)
The reason that the sales figures for Sweden are lower than those for Finland, Norway and Germany is our company has launched extensive advertising campaigns in Finland, Norway and Germany, but not in Sweden. Next year we will launch an extensive advertising campaign in Sweden. However, the situation is Sweden is more complicated than the situations of the aforementioned countries because of extremely strict advertising regulations in that country.
To be honest, I don't think we should expect the same kind of success in Sweden that we've seen in the other countries.
Cordially,
Patricia Porter
Patricia Porter, Sales Manager
FAX TRANSMISSION
TO: Patricia Porter
FROM: Nicholas Poulos
DATE: October 11
RE: Sales Figures
I understand your concern about the situation in Sweden. Needless to say, I'm disappointed with the sales figures in Sweden. One marketing researcher at our company has tried to persuade me to stop conducting business in Sweden because of the difficulties created by strict advertising regulations.
While I admit that there are problems, I don't agree that they cannot be solved. I've reviewed various new proposals for increasing sales in Sweden, and feel that we should do a feasibility study before adopting them.
Which of the following is true?
A.The advertising campaigns have not worked well in Finland.
B.The company is planning to abandon the advertising campaign in Norway.
C.The company is running an advertising campaign in print as well as on radio and TV channels.
D.Sales in Germany were higher than in Finland for the first sixth months of the year.