Although sales in 1999 reached a peak, this wan the worst period for sales in 199

A.sales is

B.sale are

C.sale is

D.sales are

increase in profit levels.

ck again at the end of the period.

？Read the advice about cooperation.

？Choose the best word to fill each gap, from A, B, C or D on the opposite page.

？For each question 19—33 mark one letter (A, B, C or D) on your Answer Sheet.

？One answer has been given as an example at the beginning.

CATSA

Gia Andina de Triconos (CATSA), a Bolivian joint venture of the U. S. Dresser Industries and local investors, which had based its investment (19) an allocation under the metalworking program, closed its doors after (20) to penetrate the Andean market after more than two years in operation.

The prospect of (21) access to the Andean market, plus protection provided by a 55 percent "ad valorem" common outer tariff on bits sourced from outside the bloc, made the sales outlook seem (22) . However, CATSA's "monopoly" position in Ancom proved specious. (23) the plant went on stream in 1974, the company was never able to export a single drill bit to the Andean market, and its local sales were (24) a state-owned petroleum company. This market was clearly (25) , since the operation had been based on exporting the bulk of the plant's 200-unit-per-month capacity to the Andean area.

CATSA could not penetrate the Ancom market for several reasons:

Although Ancom (26) a 55 percent common outer tariff on third-country imports, some Ancom countries had previously (27) LAFTA (Latin American Free Trade Association) tariff concessions, which take precedence over the Ancom tariffs.

Ancom members simply did not (28) the spirit of the metalworking agreement. After the installation of the CATSA facility, plants producing tricorne bits (29) in Peru and Venezuela. Under the metalworking program, participating (30) were committed to prohibiting new foreign investment in allocations of other Ancom countries. But on the question of new investment by local industry, the obligation was only not to encourage it, with no requirement to prevent it. (31) Venezuela, it has no commitment to limit local production or to honour the outer tariff, because it was not yet a member of Ancom when the metalworking agreement was signed and was thus not a (32) to the pact. Also, according to Bolivia, Colombia and Ecuador employed (33) obstacles to avoid applying the common outer tariff.

(19)

A．in

B．to

C．under

D．on

Read the advice about cooperation.

Choose the best word to fill each gap, from A, B, C or D on the opposite page.

For each question 19—33 mark one letter (A, B, C or D) on your Answer Sheet.

One answer has been given as an example at the beginning.

CATSA

Gia Andina de Triconos(CATSA) , a Bolivian joint venture of the U. S. Dresser Industries and local investors, which had based its investment(19)…an allocation under the metalworking program, closed its doors after(20)…to penetrate the Andean market after more than two years in operation.

The prospect of(21)…access to the Andean market, plus protection provided by a 55 percent" ad valorem" common outer tariff on bits sourced from outside the bloc, made the sales outlook seem(22)…However, CATSA's" monopoly" position in Ancom proved specious. (23)…the plant went on stream in 1974, the company was never able to export a single drill bit to the Andean market;and its local sales were(24)…a state-owned petroleum company. This market was clearly(25)…, since the operation had been based on exporting the bulk of the plant's 200-unit-per-month capacity to the Andean area.

CATSA could not penetrate the Ancom market for several reasons:

Although Ancom (26)…a 55 percent common outer tariff on third-country imports, some Ancom countries had previously (27)…LAFTA(Latin American Free Trade Association)tariff concessions, which take precedence over the Ancom tariffs.

Ancom members simply did not (28)…the spirit of the metalworking agreement. After the installation of the CATSA facility, plants producing tricorne bits (29)…in Peru and Venezuela. Under the metalworking program, participating (30)…were committed to prohibiting new foreign investment in allocations of other Ancom countries. But on the question of new investment by local industry, the obligation was only not to encourage it, with no requirement to prevent it. (31)…Venezuela, it has no commitment to limit local production or to honour the outer tariff, because it was not yet a member of Ancom when the metalworking agreement was signed and was thus not a (32)…to the pact.

Also, according to Bolivia, Colombia and Ecuador employed (33)…obstacles to avoid applying the common outer tariff.

The withdrawal of Chile from Ancom cost Bolivia a lucrative potential market, too.

(19)

A．in

B．to

C．under

D．on

？Read the text below about product brands.

？Choose the best word to fill each gap, from A, B, C or D on the opposite page.

？For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.

？There is an example at the beginning (0).

THE ROLE OF BRAND IMAGE

Although brand image is not the only rest why certain products are successful, it is an extremely important part of an overall marketing strategy. In fact, many manufacturers (19) such a high value on their brands that they employ legal experts to (20) them from misuse by imitators and counterfeit traders. In addition, companies (21) employees with handbooks which (22) how their logos should be used - for example the size and colour of graphics and suitable ways of displaying the product.

Originally the brand was little more than a graphic that helped people to (23) a particular product, but as advertising developed, it grew in (24) As the famous brands became (25) with quality in the minds of consumers, manufacturers found they could (26) top prices for these products in order to recover some of the heavy (27) of advertising. As firms realised their potential value, brands quickly became registered trade marks. Today, branding is widespread and is used to sell both products and services.

Most companies (28) to achieve 'multiple appeal' with their brands. This means that the brand appeals to people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers and at the same time to (29) new ones.

A powerful brand is good for sales, but first this has to be (30) and then maintained through a continuous (31) of image design and advertising. If multiple appeal (32) then regular evaluation of the brand will show this and should (33) in the product being redesigned or the advertising being changed.

(19)

A．present

B．place

C．settle

D．rest

Read the news item below about a company that runs health and fitness clubs.

Choose the best word to fill each gap from A, B, C or D on the opposite page.

Fighting Fit

Fine Fitness, the health and fitness club operator, an impressive set of results yesterday. (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit. According to Samantha Collier, the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.

The company opened 12 new clubs in the past year, (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness. Ms Collier admitted that as there were (31) too many companies competing with one another, there would almost certainly be (31) in the health-and-fitness-club sector of the market. She predicted that, within a relatively short time, there might be only about three major companies still in (32) However, she declined to say which these were likely to be. Profits rose by ~6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the company's new (33) in Spain.

(19)

A．Stating

B．Reporting

C．Remarking

D．Informing

—Read the advice about cooperation.

—Choose the best word to fill each gap, from A, B, C or D on the opposite page.

—For each question 19-33 mark one letter (A, B, C or D) on your Answer Sheet.

—One answer has been given as an example at the beginning.

CATSA

Gia Andina de Triconos (CATSA), a Bolivian joint venture of the U. S. Dresser Industries and local investors, which had based its investment (19)______ an allocation under the metalworking program, closed its doors after (20)______ to penetrate the Andean market after more than two years in operation.

The prospect of (21)______ access to the Andean market, plus protection provided by a 55 percent "ad valorem" common outer tariff on bits sourced from outside the bloc, made the sales outlook seem (22)______. However, CATSA's "monopoly" position in Ancom proved specious. (23)______ the plant went on stream in 1974, the company was never able to export a single drill bit to the Andean market, and its local sales were (24)______ a state-owned petroleum company. This market was clearly (25)______ , since the operation had been based on exporting the bulk of the plant's 200-unit-per-month capacity to the Andean area.

CATSA could not penetrate the Ancom market for several reasons:

Although Ancom (26)______ a 55 percent common outer tariff on third-country imports, some Ancom countries had previously (27)______ LAFTA (Latin American Free Trade Association) tariff concessions, which take precedence over the Ancom tariffs.

Ancom members simply did not (28)______ the spirit of the metalworking agreement. After the installation of the CATSA facility, plants producing tricorne bits (29)______ in Peru and Venezuela. Under the metalworking program, participating (30)______ were committed to prohibiting new foreign investment in allocations of other Ancom countries. But on the question of new investment by local industry, the obligation was only not to encourage it, with no requirement to prevent it. (31)______ Venezuela, it has no commitment to limit local production or to honour the outer tariff, because it was not yet a member of Ancom when the metalworking agreement was signed and was thus not a (32)______ to the pact. Also, according to Bolivia, Colombia and Ecuador employed (33)______ obstacles to avoid applying the common outer tariff.

The withdrawal of Chile from Ancom cost Bolivia a lucrative potential market, too.

A．in

B．to

C．under

D．on

a special day for us. Now we have merged with Sinclairs to become Riverside Clothing Limited. and we are confident that our success at selling our own brand of clothing will continue. There have been some important staff changes. Our previous Chief Executive, Simon Marsh, has moved on to become MD of another company, so congratulations to our Sales Manager, David Shaw, who will become Chief Executive. We wish him every success in his new role.

The position of the new premises here was carefully chosen so that we would be at the new airport, instead of being in a city center like. a lot of other factories.

These premises are far bigger. Although our sales area has remained about the same and we have slightly more room for design workshops, it is the manufacturing area that we have expanded the most.

As you can see, this is a very exciting time for us and we will continue to improve our facilities for staff. There will now be plenty of space to build a new staff car park. as parking has always been a problem. That'll be completed in the spring. However, the staff canteen is now open and I hope you will be joining us for lunch there later.

Now that we've moved, we intend to expand into two new areas of the clothing industry. In addition to our existing adults' range, we are ready to start on a range of children's clothes. These will be in production by next month, followed later in the year by a new range of sportswear.

We already have a strong market for the range—in America and Japan, but will be targeting Australia next, which is an unknown export market for us.

&8226;Look at the notes about the launch of a new clothing company.

&8226;Some information is missing.

&8226;You will hear part of a talk by the company's Marketing Director.

&8226;For each question (16-22), fill in the missing information in the numbered space using one or two words.

&8226;You will hear the talk twice.

COMPANY LAUNCH EVENT

NOTES

New company:

Name: (16) Clothing Ltd

Staff change:

David Shaw to become: (17) ____________________

New premises:

Location: close to (18) ____________________

Biggest area of expansion: (19) ____________________

Future staff facility: (20) ____________________

Future company plans:

Next new product range: (21) clothes

New market: (22) ____________________

(16)

Questions 19 to 21 are based on the conversation you have just heard,

A.Conducting a training session for security guards.

B.Interviewing a person for a job.

C.Giving a sales talk on alarm systems.

D.Asking a coworker some questions.