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A．educate
B．expect
C．allow
D．persuade
答案
更多“Salesmanship is the ability to sway people to willingly buy products or support new ideas.”相关的问题
第1题
To put it in a simpler way, the marketing concept is ______.
A．a kind of persuasive salesmanship
B．an effort to turn goods into money
C．a customer-centered approach
D．a surest way to greater profit
第2题
Which of the following statements is true according to the passage？
A．A business produces goods only because they want to satisfy the needs of the public.
B．Consumer satisfaction is always the most important factor for producers to consider.
C．Both consumer satisfaction and persuasive salesmanship serve producers' pursuit of profit.
D．Producers and merchants are very benevolent in that they focus on consumer's satisfaction.
第3题
【M1】
第4题
Marketing, on the other .hand, focuses on the wants of consumers. It begins with first analyzing the【C5】______and demands of consumers and then producing goods that will【C6】______them. This eye-on-the-consumer【C7】______is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what .the consumer wants to buy and then go about making it【C8】______for purchase. Every【C9】______-- design, production, distribution, promotion -- is made according to consumer demand.
This concept does not【C10】______that consumer satisfaction is given【C11】______over profit in a company. There are always two【C12】______to every business activity -- the firm and the customer and each must be satisfied before trade【C13】______Successful merchants and producers,【C14】______, recognized that the surest route to profit is【C15】______understanding customers. This concept has been recognized in such slogans as "Have it your way," and "You are the boss". A good example of the importance of satisfying the consumer【C16】______itself in mind.
1985, when Coca Cola changed the【C17】______of its drink. The non-acceptance-of the change by a significant【C18】______of the public brought【C19】______a quick restoration of the Classic Coke, which was then marketed alongside the new. King Customer【C20】______.
【C1】
A．effective
B．adequate
C．competent
D．efficient
第5题
？Read the article below about sales.
？Choose the correct word to fill each gap from A, B, C or D.
？For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
Some people believe that you have to be a special kind of person to sell a product. Although it is clear that a successful sales rep does need special talents and an outgoing personality, many of the skills he uses are used by most of us. we build and (21) . relationships with different kinds of people, we listen to and take note of what they tell us and don't just enjoy the sound of our own voices and we explain things to them and share ideas with them.
A company may depend on its own sales team or on the salesmanship of its distributors, wholesalers or retailers. (22) any company needs to establish a personal relationship with its major clients (key accounts) and potential customers (prospects). It is often said that "people do business with people": a company doesn't just deal impersonally (23) another company, but a person in the buying department receives personal visits from people representing the company's suppliers on a regular basis—or in the case of department stores (24) chain stores, a team of buyers may travel around visiting suppliers.
Keeping sales people "on the road" is much more expensive (25) employing them to work in the office and much of their time is spent unproductively traveling. Telephone selling may use the time more productively (though in some countries this is illegal), but a face-to-face meeting and discussion is much more effective. Companies involved in the export trade often have a separate export sales department, (26) travel and accommodation expenses may be very high. Servicing overseas customers may consequently often be done (27) phone, telex or letter. And personal visits may be infrequent. Many companies appoint an overseas agent or distributor whose own sales force takes (28) responsibility for selling their products in another country.
A sales department consists of many people who are based (29) different parts of the country or the world, who don't have the day-to-day contact and opportunities for communicating with each other that office-based staff have. (30) this reason, companies hold regular sales conferences where their entire sales force can meet, receive information and ask questions about new products and receive training.
(21)
A．keep
B．maintain
C．make
D．construct
第6题
&8226;Read the article below about advertising.
&8226;Choose the best sentence from the opposite page to fill each of the gaps.
&8226;For each gap 8--12, mark one letter (A--G) on your Answer Sheet.
&8226;Do not use any letter more than once.
ADVERTISING
Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, (8) .
At the beginning of the 20th century, advertising was described as "salesmanship in print". If this definition were expanded to include radio and television, it would still stand today.
(9) It can be found as far back as the public criers of ancient Greece-- who, for a fee, shouted out messages about a company's products to one and all.
(10) This early ad was the work of William Caxton, England's first printer, who used it to advertise religious books from his own studio. Caxton posted small printed notices along London's main streets. This same sort of simple, informational advertising is still used. (11) . The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the place of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes or cloth or tea could be bought--they had to learn how to make people want to buy a specific product.
Advertising agencies began to develop in the United States just after the Civil War. (12) But they soon added the service of writing and producing advertisements.
From these modest beginnings, advertising has developed into a highly specialized and profitable business.
A Advertising is very old.
B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
C Thus modern advertising was born.
D Advertising is part of our daily lives.
E such as helping to prevent forest fires, or to make them want to buy a certain product or service.
F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines.
G The first printed advertisement in the English language appeared in 1478, more than a century before Shakespeare's first play was produced.
(8)
第7题
How to Be an Employee
Most of you graduating today will be employees all your working life, working for somebody else and for a paycheck. And so will most, if net all, of the thousands of other young Americans graduating this year in all the other schools and colleges across the country.
Ours has become a society of employees. A hundred years or so ago only one out of every five Americans at work was employed, i.e., worked for somebody else. Today only one out of five is not employed but working for himself. And whereas fifty years ago "being employed" meant working as a factory laborer or as a farmhand, the employee of today is increasingly a middle-class person with a substantial formal education, holding a professional or management job requiring intellectual and technical skills. Indeed, two things have characterized American society during these last fifty years: the middle and upper classes have become employees, and middle-class and upper-class employees have been the fastest growing groups in our working population—growing so fast that the industrial worker, that oldest child of the Industrial Revolution, has been losing in numerical importance despite the expansion of industrial production.
This is one of the most profound social changes any country has ever undergone. It is, however, a perhaps even greater change for the individual young man about to start. Whatever he does, in all likelihood he will do it as an employee; wherever he aims, he will have to try to reach it through being an employee.
Yet you will find little if there is anything written on what it is to be an employee. You can find a great deal of very dubious advice on how to get a job or how to get a promotion. You can also find a good deal of advice on work in a chosen field, whether it be metallurgy(冶金学) or salesmanship, the machinist's trade or bookkeeping. Every one of these trades requires different skills, sets different standards, and requires a different preparation. Yet they all have employeeship in common. And increasingly, especially in the large business or in government, employeeship is more important to success than the special professional knowledge or skill. Certainly more people fail because they do not know the requirements of being an employee than because they do not adequately possess the skills of their trade; the higher you climb the ladder, the more you get into administrative or executive work, the greater the emphasis on ability to work within the organization rather than on technical competence or professional knowledge.
Being an employee is thus the one common characteristic of most careers today. The special profession or skill is visible and clearly defined, and a well-laid-out sequence of courses, degrees, and jobs leads into it. But being an employee is the foundation. And it is much more difficult to prepare for it. Yet there is no recorded information on the art of being an employee.
The first question we might ask is: what can you learn in college that will help you in being an employee？ The schools teach a great many things of value to the future accountant, the future doctor, or the future electrician. Do they also teach anything of value to the future employee？ The answer is: "Yes—they teach the one thing that is perhaps most valuable for the future employee to know. But very few students bother to learn it."
This one basic skill is the ability to organize and express ideas in writing and in speaking.
As an employee you work with and through other people. This means that your success as an employee will depend on your ability to communicate with people and to present your own thoughts and ideas to them so they will both understand what you are driving at and be persuaded. The letter, the report or memorandum, the ten-minute spoken "presentation" to a committee are basic tools of the employee.
A．Y
B．N
C．NG
