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Kodak is switching its manufacturing from traditional film products to digital equipment.
A．Right
B．Wrong
C．Doesn't Say
答案
更多“Kodak is switching its manufacturing from traditional film products to digital equipment.A”相关的问题
第1题
An immediate consequence of Eastman's invention was a blizzard of amateur photographs that soon became known as snapshots. The word came from hunters' jargon. When a hunter fired a gun from the hip, without taking careful aim, it was described as a snapshot. Photographers referred to the process of taking pictures as shooting, and they would take pride in a good day's shoot the way country gentlemen would boast about the number of birds brought down in an afternoon.
Photography became not only easy but fun because of the Kodak. Almost overnight photography became one of the world's most popular hobbies. A new and universal folk art was born; the showing of one's latest pictures and the creation of family albums became popular social pastimes. Camera clubs and associations numbered their members in the millions. One ardent amateur was the French novelist Emile Zola, who took a lot of photographs of his family, friends, and travels. Interviewed about his favorite hobby in 1900, he observed, "I think you cannot say you have thoroughly seen anything until you have got a photograph of it."
"The little black box," as the Kodak was affectionately dubbed, revolutionized the way people communicated. "A picture is worth a thousand words" was the claim and there were literally billions of pictures. In one year alone -- 1988, the centenary of the invention of the Kodak -- it is estimated that almost thirty billion were taken in America alone. The impact of the sale of photographic equipment on the economy is equally mind-boggling.
Photography has played an essential role in the media revolution. It has greatly enhanced our ability to convey information, so that the concept of the global village has become a commonplace. Photographs have greatly extended our understanding of and compassion for our fellow human beings.
Did Mr. Eastman have the faintest idea of the power residing in his "little black box"？
What was the underlying significance of the invention of the Kodak？
A．It made the work of professionals more enjoyable.
B．It made picture-taking suddenly popular among ordinary people.
C．It marked the beginning of manufacturing small cameras.
D．It met the need of photographers in America and Europe.
第2题
根据下列文章,请回答 36～40 题。
Text 4
Although there had been various small cameras developed, it was not until George Eastman introduced the Kodak in 1888 that the mass appeal of photography attracted America and Europe and thereafter spread quickly to the far comers of the earth. Eastman called his new famous camera the Kodak for no particular reason except that he liked the word. It was easy to remember and could be pronounced in any language.
An immediate consequence of Eastman' s invention was a blizzard of amateur photographs that soon became known as snapshots. The word came from hunters' jargon. When a hunter fired a gun from the hip, without taking careful aim, it was described as a snapshot. Photographers referred to the process of taking pictures as shooting, and they would take pride in a good day' s shoot the way country gentlemen would boast about the number of birds brought down in an afternoon.
Photography became not only easy but fun because of the Kodak. Almost overnight photography became one of the world' s most popular hobbies. A new and universal folk art was born ; the showing of one' s latest pictures and the creation of family albums became popular social pastimes.Camera clubs and associations numbered their members in the millions. One ardent amateur was the French novelist Emile Zola, who took a lot of photographs of his family, friends, and travels. Interviewed about his favorite hobby in 1900, he observed, "I think you cannot say you have thoroughly seen anything until you have got a photograph of it. "
"The little black box," as the Kodak was affectionately dubbed, revolutionized the way people communicated. "A picture is worth a thousand words" was the claim and there were literally billions of pictures. In one year alone -- 1988, the centenary of the invention of the Kodak -- it is estimated that almost thirty billion were taken in America alone. The impact of the sale of photographic equipment on the economy is equally mind-boggling.
Photography has played an essential role in the media revolution. It has greatly enhanced our ability to convey information, so that the concept of the global village has become a commonplace. Photographs have greatly extended our understanding of and compassion for our fellow human beings.
Did Mr. Eastman have the faintest idea of the power residing in his "little black box" ？
第 36 题 What was the underlying significance of the invention of the Kodak？
A．It made the work of professionals more enjoyable.
B．It made picture-taking suddenly popular among ordinary people.
C．It marked the beginning of manufacturing small cameras.
D．It met the need of photographers in America and Europe.
第3题
Kodak Theatre hosted its first Academy Awards Presentation in November of 2001.
A．Y
B．N
C．NG
第4题
The word "Kodak" is a product of
A．innovation.
B．clipping.
C．blending.
D．borrowing.
第5题
Which of the following is the consequence brought out by the introduction of Kodak？
A．The number of professional photographers increased quickly.
B．Family albums became out of date.
C．Photography became much easier than ever before.
D．Camera clubs and associations flourished.
第6题
What is the underlying significance of the invention of the Kodak？
A．It marked the beginning of manufacturing small cameras.
B．It met the need of photographers in America and Europe.
C．It made picture-taking suddenly popular among ordinary people.
D．It made the work of professionals more enjoyable.
第7题
？ Read the article below about a company.
？ Are sentences 16-22 on the opposite page 'Right' or 'Wrong'？ If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
？ For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Kodak Is Changing the Picture
In September 2003, Mr Carp, CEO of Kodak, announced what he called the "biggest taming point" in Kodak's history. There would, he said, be no more big investments in traditional film. He also reduced the company's dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of the company's income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%.
That will take some doing. In the nine months to September 30th, 2003, Kodak's net income rose by only 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.
Companies that find their business model threatened by rapid technological change often fail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.
By announcing the "biggest turning point" in Kodak history, Mr Carp is to secure a digital future for Kodak.
A．Right
B．Wrong
C．Doesn't Say
第8题
Which of the following is NOT a result brought out by the Kodak according to the passage？
A．A new folk art came into existence.
B．Enjoying pictures became a popular hobby.
C．The number of professional photographers increased quickly.
D．Camera clubs and associations flourished.
第9题
