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What kind of film does the author dislike？______
A．Violent films.
B．Comedy.
C．European films.
D．Films acted by Leonardo.
答案
更多“What kind of film does the author dislike？______A．Violent films.B．Comedy.C．European films.”相关的问题
第1题
M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
(18)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
第2题
听力原文：F: What kind of finances can film producers expect by associating with brands？
M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
F: What are the advantages of in-film advertising to producers and advertisers？
M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
F: How can films and brands connect？
M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.
F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then？ M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
F: Do such placements result in tangible benefits to the products advertised？
M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
？For each question 23—30, mark one letter A, B or C for the correct answer.
？You will hear the recording twice.
What is true about film producer's placing brands in films？
A．It depends on the budget of the film.
B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.
C．Companies are usually willing to pay ＄120,000 for placing their brands in films.
第3题
M: Sure. But I don't have any information about the recent films. What about you？
W: Well, my workmate tells me that "Harry Porter and His Magic Stone" will be on:
M: What's that？
W: I don't know. It is said that kids like it a lot.
M: Perhaps you can take our son here. It's boring for me to sit there for two hours.
W: Oh, you're that kind of man. Um, a violent film called "The Most wanted" will also be on at the same time. Maybe you can come with us.
M: That's a clever idea. I like American films very much. We can go to the same cinema and come home together, but watch different films.
Q6. Which film will the woman see according to the talk？
(15)
A．Harry Porter and His Magic Stone.
B．The Most Wanted.
C．Both A and B
D．Another film she prefers.
第4题
What kind of film does the woman prefer？
A．Something exciting.
B．Something educational.
C．Something relaxing.
第5题
After reading the story what can we infer about the film director？
A．He wanted to laugh at Larry
B．He recognized Larry at first sight,
C．He was kind and gave Larry a try
D．He thought Larry would become a star.
第6题
What kind of decision-making is this passage concerned about？
A．The decision whether or not to rent from a video store an objectionable film.
B．The decision to ban the film when found something objectionable in it.
C．The decision to tell the 14-year-old not to see the objectionable part.
D．The decision to protect the artistic expression of the film even objectionable.
第7题
What do you think ______ the film？
A．over
B．about
C．of
第8题
Man: Right now, companies are willing to pay amounts ranging between $120,000 and $1,200,000. for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers？
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive moo& And films are target-specific. Woman: How can films and brands connect？
Man: A film-viewer bas a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history-the first example being the yellow Rajdhoot bike used in Raj Kapoor's Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT&T.
Wan: Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail What is the advantage of the advertisement then？
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
Wan: Do such placements result in tangible benefits to the products advertised？
Woman: In the recently placed ad for Castrol engine oil in film Cbalte Cbalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear a dialogue about gold price.
？For each question (23-30), mark one letter (A, B or C) for the correct answer.
？After you have listened once, replay the recording.
Following a four-year slide in prices, the price of one ounce of gold increased to
A．$417
B．$527
C．$327
第9题
听力原文：Torn: Hi, Mary. Do you like music？
Mary: Yes, very much, especially classical music.
Tom: Yes, I do. You know rock stars play exciting music and they always wear unusual clothes. I often go to their concerts.
Mary: Oh, do you？ I don't understand why rock stars are so famous？
Tom: Oh, it's because of their fans that rock stars are famous and earn a lot of money. You know their fans go to their concerts, buy their records and wear the same kind of clothes.
Mary: I see. Did you watch TV last night？
Tom: No, I didn't. I went to a concert last night and got back home very late. What was on？
Mary: Zed Hawks was interviewed on TV last night.
Tom: Really, he is one of my favorite stars. He is world famous and he is also very rich. At least I suppose so. He has given concerts in twelve countries and sold over twenty million records.
Mary: Yes, you are right. He owns three magnificent houses, five cars and a private plane too.
Tom: What did he say on the TV interview？
Mary: He didn't say anything. During the TV interview Anita Lyons suggested that Zed should behave better because his fans imitate him.
Tom: Yes, go on.
Mary: He reacted very angrily, and walked out. The interview lasted less than two minutes. I was disappointed when I heard this. He really behaved badly. You know like politicians and film stars, rock stars need the public. They earn their money from the public. So why shouldn't the public criticize them？ I'm not saying that famous people should always behave well. What I'm saying is that they shouldn't complain when they are criticized. If they do, they will lose their fans. I'm not a fan of Zed Hawks any more.
How do fans imitate rock stars？
A．They play music.
B．They behave badly.
C．They wear the same kind of clothes.
D．They go to their concerts.
