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Keiko Waldman believes that at first people invested in Fast Hamburger because they
A．were attracted by what the company offered.
B．saw that the shares were performing well.
C．thought food companies were a safe investment.
答案
更多“Keiko Waldman believes that at first people invested in Fast Hamburger because theyA．were”相关的问题
第1题
According to Keiko Waldman, the German fast food business
A．is different from that of the U. S.
B．has slowed slightly in its rate of growth.
C．employs an increasing number of women.
第2题
Keiko Waldman finds that popular sports events
A．are good places to advertise his service.
B．raise brand awareness through team sponsorship.
C．increase public demand for his products.
第3题
What does Keiko Waldman plan to do in the future？
A．Develop a chain of restaurants
B．Set up a franchised operation
C．Expand into the frozen food market
第4题
Keiko Waldman wants his trainee managers to
A．develop a competitive attitude.
B．try out some of the' shop-floor jobs.
C．spend some time working abroad.
第5题
Keiko Waldman left the first company he worked for because it
A．set the staff impossible targets.
B．offered insufficient incentives.
C．provided inadequate support.
第6题
Before Keiko Waldman set up his hamburger delivery service, he
A．tested samples on potential clients.
B．handed out product questionnaires.
C．assessed demand in different areas.
第7题
M: Thank you.
F: Now, did you do lots of market research before you set up your hamburger delivery service？
M: Well, not really. But I did do some basic research to get the product itself right by giving some away to teenagers in the neighbourhood. I kept experimenting with the key ingredients until they all thought the hamburgers were great.
F: But surely German isn't traditionally a fast food market, so why did you think a hamburger home delivery service would be successful？
M: Well, I just thought that the same trends which had caused the fast-food revolution in the US were at work in German. For example, more and more women were joining the labour market, leaving them less time to shop and cook, so families were beginning to think of fast food as an attractive alternative to home cooking. The sector grew incredibly quickly in the first few years. It's a little steadier now -- still very healthy though.
F: Great ! So you must need an increasing number of staff -- but what do you look for in your managers？
M: I try to follow the American system and make sure my pe6ple get experience at all levels of the business. I don't want managers to come straight from university to the office without doing the basic jobs in the company first.
F: Fast Hamburger was floated on the Stock Exchange in 1998. Was that a success, too？
M: Yes, it was amazing!
F: Why do you think Fast Hamburger attracted so much investment？
M : I think initially it was largely because the basic theory of home delivery hamburgers was new, easy for the general public to understand, and fun. Once we were established, the shares started to take oil'. And I'm happy to say that we've been the best performer on the stock market ibr two years and profits were up again by 45% last year.
F: What background did you have, or training, to lead to this amazing success？
M: Sales basically. I started my working life as a salesman for a soap company in America. After the initial three month training period, I managed to exceed the annual target they had given me, but I was so disgusted by the tiny bonus I was offered that I resigned and joined a competitor. Ten years later, they sent me to German to run their sales and marketing operation.
F: Does any aspect of the German lifestyle. help you to promote your products？
M: Well, Germans are very keen on football, as you know, and I think you have to be constantly aware of all possible opportunities. So now, when top teams are playing, I hire extra staff to deliver hamburgers for the fans to eat while they watch .the match on television.
F: That sounds like a real winner! And what's next？
M: Well, one option I was looking at was franchising the operation but I decided I didn't want to lose control, so what I'm seriously considering now is producing frozen hamburgers and other food to sell to supermarket and restaurant chains.
F: Well, I wish you every success with that and many thanks.
？You will hear a radio interview with Keiko Waldman, the Director of Fast Hamburger, a hamburger delivery chain in Germany.
？For each question
A．taking over a well-known competitor.
B．establishing an innovative retail business.
C．gaining a reputation for high quality.
第8题
A.Shit happens
B.To believ
C.Inner peace
D.Stop fighting, let it flow.
第9题
The belief is the legendary lost continent of Atlantis may someday be found.
A．It is believed that
B．It is believing that
C．The belief that
D．That belief is
第10题
A panel of prominent marine mammalogists will be assembled to study Keiko's behavior.
A．converted
B．sponsored
C．conversed
D．convened
