If we define current savings by consumers as the difference between their current income a
A.debtors
B.zero savers
C.dissavers
D.creditors
E.both A and C
A.debtors
B.zero savers
C.dissavers
D.creditors
E.both A and C
第1题
What is Franchising?
Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.
Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company's products and services can help them. (8) .
Franchising is a network of interdependent business relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsbilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.
Other franchisees and company operated units are not your competition. (9) .They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers' familiarity with and trust in the brand. (10) .
Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt. (11) .
In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee. Each franchise system uses precise methods to provide service and satisfy the customers. (12) .Because customers don't like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand.
Franchising is successful because we are people of habit and are brand-driven when we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or servicedelivered to us the same way all the time.
A.So in this respect you are working as a team with others in the system.
B.By documenting these practices, the franchisor institutionalises the buying experience.
C.Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.
D.It is a method for distributing products and services that satisfy customer needs
E.With the help of them, franchisors can easily enjoy the convenience brought by franchising.
F.On the contrary, both of you are partners under the same system.
G.The others are company owned units or a combination of company owned and franchised units.
(8)
第2题
To define science we may simply call it ______.
A.the study of unrelated fields
B.classified knowledge
C.the study of unrelated subjects
D.an attempt to explain natural phenomena
第3题
In analyzing a problem we should do all the following except ______.
A.recognize and define the problem
B.look for information to make the problem clearer
C.have suggestions for a possible solution
D.find a solution by trial or mistake
第4题
We learn from the second paragraph that ______.
A.the writer thinks that the specialists' complains have some reasons
B.anything that the computer does can be regarded as thought
C.it is not Very difficult to define thought
D.computers play chess in exactly the same way as humans
第5题
What are we told about the current impact of the internet in the second paragraph?
A.Publishers benefit from their exploitation of the interne
B.The internet has made it easier to analyse business trend
C.It is difficult to calculate the true economic value of the interne
D.The internet facilitates the development of the knowledge econom
第6题
第7题
We should read the daily press to keep current events.
A) under B) track of
C) faith with D) count of
第8题
We learn from the second paragraph that ________
A.the writer thinks that the specialists complains have some reasons
B.anything that the computer does can be regarded as thought
C.it is not very difficult to define thought
D.computers play chess in exactly the same way as humans
第9题
From the passage we learn that ______.
A.there is a clear relationship between inflation and interest rates
B.the economy always follows particular trends
C.the current economic problems are entirely predictable
D.the present economic situation is better than expected
第10题
Please observe these precautions until the seat-belt warning sign has gone off. Lunch will be served after we have passed through the air current zone. Thank you.
Where are the passengers?
A.In the train.
B.On the ship.
C.In the plane.