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The Carter example shows that for a leader ______.
A．rational judgment is important in face of unfavorable public opinion
B．public opinion is all the more important in difficult time
C．it is advisable to ignore public opinion in handling bad economic situations
D．it is important to be on good terms with both the Congress and the public
答案
更多“The Carter example shows that for a leader ______.A．rational judgment is important in face”相关的问题
第1题
She enjoys working at Carter's Bank.
A．Right
B．Wrong
C．Doesn't say
第2题
Why does the woman ask Mr Carter's home address？
A．She wants to see the car.
B．She wants to see his house.
C．She wants to write him.
第3题
Advertising and Public Relations: The Pretty Package
Back in 1960, when the role of advertising and public relations in politics first became apparent, Life magazine quoted one campaign strategist as saying, "I can elect any person to office if he has $60,000, an IQ of at least 120, and can keep his mouth shut."
Since the 1896 campaign, the election of a President has been determined largely by the ability of information specialists to generate favorable publicity. In recent years that publicity has been supplanted(代替) by heavy spot buying on electronic media.
So many factors are involved in choosing a President that it is hard to say with any real empirical confidence how important any single medium is. The most talked-about medium in American politics is television. Highly publicized debates between candidates in 1960, 1976, and 1980 appear to have affected the outcomes. Richard Nixon(the early favorite) would probably not have lost to Kennedy if it were not for his poor showing on TV. Similarly, the 1976 debates probably clinched Jimmy Carter's narrow victory over Gerald Ford, and Ronald Reagan appeared to be the victor in the 1980 debates.
Yet there were other elections where, according to political analyst Edward Chester, no amount of TV exposure could have changed the outcome. Goldwater versus Johnson in 1964 and Nixon versus McGovern in 1972, both cases contain overwhelming winning. Television commercials seem to work best in close elections or in those where there is a large undecided vote. According to the Associated Press, Ford's TV spots during the 1976 campaign probably swung over 100,000 undecided voters a clay during the last few months of the campaign.
What effect does television have on the candidates themselves？ It establishes orders of importance that are different from those of an earlier day. The physical appearance of the candidate is increasingly important. Does he or she look fit, well-rested, secure？ Losing candidates like Adlai Stevenson, Hubert Humphrey, and Richard Nixon all seemed to look "bad" on TV. Nixon overcame this problem in 1972 with ads that featured longer shots of him being "presidential"—flying off to China. Close-ups were avoided.
Both John F. Kennedy and Jimmy Carter seemed more at time with the medium, perhaps because both were youthful, informal, and physically active outdoor types. Dwight Eisenhower and Lyndon Johnson seemed to have a paternal, fatherly image on the small screen. All of the recent Presidents have learned how to use the medium to their advantage, to "stage" events so as to receive maximum favorable coverage.
Television has changed the importance of issues. It can be argued that since the 1960 presidential debates we have elected people, not platforms. This is a major departure from earlier years. Franklin Roosevelt's radio charm cannot be denied, but he came to power with great success by one issue—the Great Depression.
All the print information we now receive is simpler and more condensed than ever before. Issues and print go together. Television is images, not issues. We develop a more personal, emotional feeling about the candidates. Jimmy Carter's spectacular rise to power was a testament to this new image orientation. No one really knew what he was going to do when he took office, since his entire campaign had been geared toward developing a relationship of trust with the electorate, "Trust me," he said. "I'll never lie to you."
Another example was the election of Reagan in 1980. For some this represented the ultimate television victory. After all, what other country can claim that it has actually elected an actor President？ It can be argued that Americans were tired of Carter and that Reagan simply offered an alternative. Yet throughout the campaign he offered us a media "vision" of a "shining city on a hill." And what about h
A．Y
B．N
C．NG
第4题
Why is Mr Carter selling the car？
A．He's going overseas.
B．He doesn't like it.
C．It's no longer attractive.
第5题
The failure of Carter is used to illustrate the importance of a candidate's
A. image.
B. eloquence.
C. policies and ideology.
D. character and temperament.
第6题
What does Dr Carter say about nervousness？
A．There is no effective way to control it.
B．Audiences don't think it's a major problem.
C．He was given the wrong advice about it.
第7题
What do we learn about the five germplasms Tommy Carter's team found？
A．They produce the same yield in different locations.
B．They are suitable to grow only in the United States.
C．They produce better quality soybeans under dry weather.
D．They have better production under drought conditions.
第8题
According to Carter, things would have been different if______.
A．Bush hadn"t followed Blair"s advice to invade Iraq in 2003
B．Blair had shown his objection to the 2003 Iraq invasion
C．Blair hadn"t supported Bush on the invasion of Iraq in 2003
D．Bush hadn"t publicized Blair"s support for him
第9题
听力原文：W: Dr. Carter’s Office.
M: Yes, I’d like to make an appointment to see Dr. Carter, please. This is my first visit and my name is Ronald Schuller.
W: And may I ask who referred you to our office？
M: Uh, I drove past your office yesterday.
W: Okay. How about the day after tomorrow on Wednesday at 4:00 o’clock？
M: Uh. Do you happen to have an opening in the morning？ I usually pick up my kids from school around that time.
W: Okay. Um…how about Tuesday at 8:00 A.M. or Thursday at 8:15 A.M.？
M: Well, in that case, Thursday would be fine. And my phone number is 643-0547.
W: Alright. And what’s the nature of your visit？
M: Well, to tell the truth, I fell from a ladder two days ago while painting my house, and I sprained my ankle when my foot landed in a paint can. I’m most concerned that the swelling in my ankle hasn’t gone down yet. Uh, the paint can is still on my foot. 38
W: Look, Mr. Schuller. Please come in today. I don’t think your case can wait.
(23)
A．He saw the office on his way home from work.
B．A friend referred him to Dr. Carter's office.
C．He found Dr. Carter's number in the phone book.
D．He found Dr. Carter's number on the Internet.
第10题
A．Who said that to you？
B．Thanks, I'm okay.
C．Don't mention it.
D．I'd rather not talk about it.
