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In marketing, the use of the Internet can help businesses to ______.
A．identify their competitors
B．improve their products
C．provide comprehensive service
D．change their mindset
答案
更多“In marketing, the use of the Internet can help businesses to ______.A．identify their compe”相关的问题
第1题
W: What kind of person should we choose to give us a recommendation？
M: We’d better choose those who are senior to the hiring manager or who are highly regarded at the company.
Q: Which of the following people should not be invited to write a recommendation for us？
A.The general manager
B.The marketing manager
C.An ordinary clerk
D.A star employee
第2题
(26)
A．It would be a win-win situation for both of us if we set up an agency for marketing your products.
B．We believe that marketing your products on your behalf in Shanghai would be rather costly in the beginning.
C．It is our firm belief that we will bring a lot of benefit to your agency in Shanghai.
D．We totally agree to market your products in Shanghai if your firm can set up an agency on our behalf.
第3题
THERE'S A BIG MARKET OUT THERE!
Douglas Marketing Company is offering a new series of seminars that can help you find the markets you need to reach. Unlike many workshops that provide one-size-fits-all solutions to every business owner who attends, Douglas Marketing offers customized (149) to help you develop the plan that works for your company. How does it work？ Our initial two-day class (150) you an overview of marketing basics. After that, we'll arrange a series of meetings between you and one of our expert advisors. Your advisor will visit your workplace to learn firsthand about your business and to discuss your vision for future growth. Together you'll select key (151) that will help you reach new customers. We'll help you focus on finding those customers whose needs (152) the the products and services you provide.
Many consultants can show you how to reach a larger market, but it might not be your market. Let Douglas Marketing teach you all the basics that you need to know. Then let us help you apply your new knowledge to your own business plan.
Call us at 555-9947 to arrange a meeting today. Your new customers will thank you.
(49)
A．authority
B．significance
C．expectations
D．assistance
第4题
Rothschild Industry Bank Privacy Policies
Rothschild Industry Bank is committed to keeping customer information secure. However, certain circumstances require us to share account information with others to comply with laws, perform. auditing procedures or satisfy customer services.
The following are only some of situations that require us to share customer information:
Tax laws require us to report certain account transactions to appropriate government agencies.
Banking regulations require us to contract an independent auditing firm to check the accuracy of accounts and confirm the integrity of our funds transfer procedures.
Some services, such as Automated Teller Machines, are conducted in our name by other companies.
We sometimes hire other companies to perform. work because they can do so at a lower cost or more efficiently than we can.
We never sell customer information for marketing purposes, and none of the organizations described above may do so.
If you have questions or believe Rothschild Industry Bank, its partners or contractors have violated the privacy law, contact the Data Protection Office of the Government' s Department of Commerce at (432) 555-3280.
Who required Rothschild Industry Bank to write this notice？
A．The bank' s auditor
B．A group of customers
C．A marketing firm
D．The Government
第5题
What is the purpose of the notice？
A．To introduce a new product
B．To announce a training session
C．To present a corporate plan
D．To announce a promotion
第6题
听力原文： What is marketing？ Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it's something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It's hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren't the only marketers and goods aren't the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people's behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
(43)
A．Marketing does more harm than good to customers.
B．Marketing just means that businesses sell their products.
C．Marketing is something every one of us does quite often.
D．Marketing includes a variety of business activities.
第7题
Woman: So when are you suggesting？
Man: Well, could you do either June the twelfth or the twenty-third instead？
Woman: I suppose so, though neither is terribly convenient.
Man: Let's go with the earlier date then - don't want to leave it too long.
？For questions 1-8 you will hear eight short recordings.
？For each question, mark one letter (A, B or C) for the correct answer.
？After you have listened once, replay each recording.
When will the meeting take place？
A．
B．
C．
第8题
W: Thanks, Gale, but I'm going to carpool with Ms. Gomez. She's going to move near my apartment next week.
M: Oh, really？ That' s too bad that you couldn' t join us but it' s good you' re taking a car with her. I used to work with her in the marketing department.
W: Well, I know for sure that she is never late for appointments.
What does Gale suggest Julie do？
A．Commute to the office together
B．Go to a pool to swim
C．Move to his apartment
D．Buy a new car
第9题
MEMO
To: All employees
From: Frank Palmer, CEO
Date: October 3
Subject: Budgeting for marketing
We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive.
Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter.
Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com.
To: Frank Palmer ＜palmer@nova.com＞
From: Karen Livingston ＜karen@nova.com＞, Human Relations Director
Date: October 4
Subject: Budgeting for marketing
Dear Frank Palmer,
I have a question about the memo you sent out. How often will revenues be tracked？ I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs.
I'd like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I'm meeting with a client in the morning, so the afternoon would be best.
Regards,
Karen Livingston
What is the purpose of the memo？
A．To set up a meeting to discuss the budget
B．To tell employees about money for marketing
C．To ask the employees for comments about the budget
D．To alert the employees about hiring more staff
第10题
Lester: Well, we can move in any time after July first, but moving in and actually getting started are two different things.
Wendy: Good point．Anyway, I have our new marketing manager, Helen Parker, helping us set up.
Lester: What is she doing？
Wendy: She's overseeing the purchase of equipment and so forth.
Lcster: Does she have a background in that sort of thing？
Wendy: As a matter of fact, it turns out she practically ran her last company , from marketing to finance.
Lester: I'm looking forward to meeting her.
Wendy: Have you begun to investigate factories？ I'm so glad we aren't going to try to run our own factory at first.
Lester: Yes, I've started．And I've found some good people for R and D, too．Then there are the art people designing our logos.
Wendy: Oh, no ! Millions of details: logos, slogans, letterhead, name cards…
Lester: You thought setting up a company was going to be easy？
第11题
&8226;Look at the form. below.
&8226;You will hear a woman making a reservation for an awards ceremony.
The Marketing Week Awards
The ceremony will be held at (9)______ Hotel.
Please reserve an individual place at ￡(10)______
Please send me a (11)______ Form
Name: Kari Mahmood
Job Title: (12)______
Company: Apollo
Address: 23 Mercer Street,
Covent Garden, WC2H 9QB
Tel: 0171 674 2233 Fax: 0171 603 7884
