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Pemberton sold out his drink because______.
A．he was in bad need of money
B．he failed to see the great potential of the product
C．he quarreled with his partner
D．None of the above
答案
更多“Pemberton sold out his drink because______.A．he was in bad need of moneyB．he failed to see”相关的问题
第1题
Pemberton sold out his drink because ______.
A．he was in bad need of money
B．he failed to see the great potential of the product
C．he quarreled with his partner
D．None of the above
第2题
听力原文： How many of you drink cola？ Nearly everyone. Did you know that cola started out not as a soft drink but as a cure for headaches back in the late 1800's？ john S Pemberton, a druggist from Atlanta, had experimented for many months trying to find a cure for the common headache. He worked in his backyard, mixing and heating different combinations of oils and flavors until he found one that seemed promising. Pemberton bottled the mixture and began selling it in drug stores as concentrated syrup that the customer had to mix with water before drinking. Cola's transformation from medicinal syrup to a carbonated soft drink came about quite by accident. One day, a customer came into a drugstore complaining of a headache and asked for a bottle of cola syrup. He wanted to take it right away. So he asked the clerk to mix the medicine while he waited. The clerk, instead of walking to the other end of the counter to get plain water, suggested mixing the syrup with soda water. The customer agreed, and after drinking it, remarked how good it tasted. The clerk continued offering the mix and carbonated cola grew in popularity. Today carbonated colas are sold in most countries around the world. And although they no longer contain the ingredients used to cure headache, they are still very refreshing.
(29)
A．Softdrink production.
B．A recipe for a soft drink.
C．The medicinal effects of cola.
D．The history of cola.
第3题
Look at the article about Coca Cola and the questions below.
For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two " C" s would look good in advertising and wrote " Coca-Cola" in the flowering script. so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $ 1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions. Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by______.
A．Pemberton
B．a bookkeeper working for Pemberton
C．Frank Robinson
D．Asa Griggs Candler
第4题
—Look at the article about Coca Cola and the questions below.
—For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script. so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by ______.
A．Pemberton
B．a bookkeeper working for Pemberton
C．Frank Robinson
D．Asa Griggs Candler
第5题
American Food
Coca-Cola
John Pemberton, a pharmacist in Atlanta, Georgia made tonics and elixirs. While creating a remedy to cure headaches, he mixed coca leaves and cola nuts. When carbonated water was added accidentally Pemberton decided to market his creation as a fountain drink rather than a curative mixture.
Chocolate Chip Cookies
In the 1930s in Whitman, Massachusetts the beloved chocolate chip cookie was created. One day at the Toll House Inn, Ruth Wakefield ran out of her baking chocolate. She decided to chop a chocolate bar into small pieces, then adding the pieces to some dough and history was made.
Ice Cream Cones
Ice cream has been around for thousands of years. However, the cone is a recent taste treat. The discovery took place at the 1904 Worlds Fair in St. Louis. One day an ice cream vendor ran out of dishes. The vendor besides him was selling wafer thin Persian waffles. He rolled them up and offered them to the ice cream man.
Iced Tea
Yes, America was the birthplace of iced tea. In summer 1904, at the Louisiana Purchase Exposition in St. Louis, the weather was swelteringly hot. Well, a creative young Englishman named Richard Blechynden took a chance and poured the tea into glasses with chunks of ice. The beverage was a big success.
A creative young Englishman named Richard Blechynden created
A．Coca-Cola.
B．Chocolate Chip Cookies.
C．Ice Cream Cones.
D．Iced Tea.
第6题
The highly______gaming console sold out within minutes of its release.
A．expected
B．estimated
C．projected
D．anticipated
第7题
听力原文： Coca-Cola Company, the world famous beverage company, produces and distributes many kinds of soft drinks and non-soda drinks. The company's soft drinks include its flagship product Coca-Cola (popularly known as Coke), Diet Coke, Sprite, Fanta, and Barq's root beer. And its non-soda beverages include Minute Maid fruit juices, PowerAde sports drinks, and Nestea iced tea drinks.
Coca-Cola Company can trace its origin to 1886 when John Pemberton, an Atlanta pharmacist created a drink from carbonated water, cane sugar syrup, caffeine, and extracts of kola nuts and coca leaves. The drink was medicinal and refreshing. Pemberton's bookkeeper, Frank M. Robinson, suggested the name Coca-Cola. Together, they coined the drink's first slogan, "Delicious and Refreshing." The Coca-Cola Company was established in 1892. In 1893, Coca-Cola was registered as a patented trademark. In 1894 the first bottled Coke was produced. And by 1895, the drink was sold throughout the United States.
The year 1977 marked a new era for Coca-Cola Company, it began packaging Coke and other drinks in two-liter plastic bottles. The popularity of these large bottles grew over time, and their sales earned the company new profits.
Coca-Cola Enterprises Inc. was established in the year 1986, and in the next year, it was listed in the prestigious Dow Jones Industrial Averages index of stock market performance. Its stock is traded on the New York Stock Exchange.
Worldwide, Coca-Cola ranked first in soft drink sales, and the company earned almost 80 percent of its profits from international sales.
(26)
A．In 1886.
B．In 1892.
C．In 1893.
D．In 1895.
第8题
____________________ (令学生失望的是), the books they needed were sold out at the bookstore.
第9题
Tickets to the orchestra's______were sold out in one day.
A．perform
B．performer
C．performing
D．performance
