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Consumers may create "earned" media when they are
A．obsessed with online shopping at certain Web sites.
B．inspired by product-promoting e-mails sent to them.
C．eager to help their friends promote quality products.
D．enthusiastic about recommending their favorite products.
答案
更多“Consumers may create "earned" media when they areA．obsessed with online shopping at certai”相关的问题
第1题
One type of advertisement tries to appeal to the consumer's reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy's cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
Under the cover of different brands,______.
A．the products have great difference from each other
B．the products are more or less the same
C．the manufacturers tend to differ very little
D．the brands may vary only in name
第2题
A．other extreme losses in tax revenue
B．pleasant feeling the consumers may have
C．good consumption the market may sustain
D．confidence consumers have over the goods
第3题
A．Many consumers are afraid that irradiated foods may cause cancer.
B．Some consumers are doubtful of the safety of irradiated foods.
C．Some consumers suggest a more severe government inspection be taken.
D．Most consumers welcome the food processing companies outfitted with irradiated equipment.
第4题
The phrase "consumer goodwill" underlined in Paragraph 4 refers to the______.
A．other extreme losses in tax revenue
B．pleasant feeling the consumers may have
C．good consumption the market may sustain
D．confidence consumers have over the goods
第5题
The best explanation for "asset effect" may be______.
A．Inflation causes consumers to buy more things.
B．Tile go-up of the price of real estate causes inflation.
C．Consumers buy more things because of the expectation that they will gain more fortune in the future.
D．Consumers buy more consumer-product because of tile expectation that they will gain more fortune in the future.
第6题
What do we learn from the 2011 study？
A.Food labels may mislead consumers in their purchases.
B.Food labels may influence our bodys response to food.
C.Hunger levels depend on ones consumption of calories.
D.People tend to take in a lot more calories than necessary.
第7题
Judging from Bill Gould's remarks in paragraph 3, we may infer that ______.
A．Kwiat has a large supply of jewelry
B．Kwiat Spirit Rings are too expensive
C．Kwiat can hardly meet with the demands from the consumers
D．consumers keep a wait-and-see attitude towards the jewelry
第8题
Critics of euro hold that ______.
A．a single currency may not be suitable to all its member countries
B．a political alliance is better than an economic union
C．the prices in the member countries will decline
D．the purchasing power of consumers in the member countries will decline
第9题
According to the passage, the author may admit that ______.
A．fresh garbage can't provide as much information as ancient garbage does
B．only the author himself can benefit most from refuse studies
C．the studies of the Garbage Project are much better than any other research into the behaviors of consumers
D．the Garbage Project mainly deals with newly discarded refuse
第10题
If the US government raises its tariffs, then ______.
A．the American products may get an upper hand in competing with certain foreign goods
B．the American consumers can buy more cheap foreign-made products
C．the import volume of US may increase greatly
D．the domestic inflation can be eliminated
