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A．Because he sold cola to doctors.
B．Because he was a drugstore clerk.
C．Because he developed the cola syrup.
D．Because he suffered from severe headache.
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第1题
A．Because his beer was not fine.
B．Because he sold hard drinks.
C．Because he sold beer.
D．Because his hard drinks were not fine.
第2题
A．Because it's the holiday season.
B．Because the tickets are sold at a discount.
C．Because only one or two flights are available each day.
D．Because the other flights have been cancelled.
第3题
—Look at the article about Coca Cola and the questions below.
—For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script. so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by ______.
A．Pemberton
B．a bookkeeper working for Pemberton
C．Frank Robinson
D．Asa Griggs Candler
第4题
A．Because this kind of snake is often found inside homes.
B．Because this kind of snake lives in cultivated areas.
C．Because this kind of snake is sold in pet stores.
D．Because people like to collect this kind of snake.
第5题
A．Because they don't like to buy things.
B．Because they don't watch TV.
C．Because the things sold on TV are expensive.
D．Because the things sold on TV are bad in quality.
第6题
听力原文： When Mr. French retired, he bought a small cottage at the seaside village. The cottage was built in the late 16th century, but it was in a very good condition. Mr. French Was looking forward to a quiet life. But in the summer holidays he got a shock. Hundreds of tourists came to the seaside village. Mr. French's cottage was the most interesting building in the village and many of the tourists came to see it. From morning till night there were tourists outside the cottage. They kept looking through the windows and many of them even went into Mr. French's garden. This was too much for Mr. French; he decided to drive the unwelcome visitors away, so he put up a notice in the window. The notice said: "If you want to satisfy your curiosity, come in and look around, price 5 pounds." Mr. French was sure that the visitors would stop coming, but he was wrong. The number of visitors increased, and Mr. French spend every day showing them around his cottage. "I come here to retire, not to work as a guide," he complained. In the end, he sold the cottage and bought a small modern house. It was not an interesting little place and no one wants to see it, but it is certainly quiet and peaceful.
(36)
A．In the 15th century.
B．In the 16th century.
C．In the 5th century.
D．In the 6th century.
第7题
Why is White attracted to buy the Bethlehem Steel Corporation？
A．Because the company is going bankrupt, like his other purchases.
B．Because it is the largest producer of steel in the U. S.
C．Because the company is being sold for a good price.
第8题
Everyone knows that taxation is necessary in a modern state: 【21】______ it, it would not be possible to pay the soldiers and policemen who protect us; 【22】______ the workers in government offices who 【23】______ our health, our food, our water, and all 【24】______ things that we can not do for ourselves. By 【25】______ of taxation, we pay for things that we need as 【26】______ as we need somewhere to live and something to eat,
In most countries, a direct tax on persons, 【27】______ is called income tax, exists. It is arranged in such a way that the poorest people pay 【28】______ , and the percentage of tax grows greater as the taxpayer's 【29】______ grows. In England, for example, the tax on he 【30】______ people goes up as high as ninety-five percent!
But countries with direct taxation nearly always have 【31】______ taxation too. Many things imported into the country have to pay taxes or "duties". 【32】______ , it is the men and women who buy the imported things in the shops who really 【33】______ pay the duties, in the 【34】______ of higher prices. In some countries, too, there is a tax 【35】______ things sold in the shops. If the most necessary things are taxed, a lot of money is collected, but the poor people suffer 【36】______ . If unnecessary things like jewels and fur coats are taxed, 【37】______ is obtained, but the tax is fairer, as the 【38】______ pay it.
Probably this last kind of indirect tax, 【39】______ with a direct on incomes which is low for the poor and high for the rich, is 【40】______ arrangement.
【21】
A．because of
B．instead of
C．with
D．without
第9题
Why did regionalism become so popular in the U.S. during the Great Depression？
A．Because the paintings sold very well.
B．Because it helped strengthen people's faith in their country.
C．Because people liked to live in the country at that time.
D．Because it helped recover the economy.
