A Completely Different Product And A New Way Of Doing Business When James Dyson introduce

A Completely Different Product And A New Way Of Doing Business

When James Dyson introduced the DC01 vacuum cleaner in 1993, few people could have guessed that within a few years it would be the biggest selling vacuum cleaner in Britain. With no bag and a number of space age design features, it was unlike any other vacuum cleaner.

Today, the Dyson company employs 1, 050 people at its headquarters in Malmesbury. The company has an annual turnover of &150 million and Dyson vacuum cleaners are sold all around the world. In addition, the company has won many design awards and, most surprising of all, Dyson cleaners are on display in several of the world's leading museums of modem art.

Dyson is not a typical company. For example, everyone who starts work at Dyson makes a vacuum cleaner on their first day. This way, all the staff know what the company produces and how they pro duce it.

Designers and engineers work together to design and test theft ideas, unlike other companies where they are separate departments. Dyson also believes in direct communication--no one sends memos in the office, they go and speak to each other. And no one wears suits. James Dyson doesn't insist on this, but he does believe that wearing a suit stops people from thinking creatively. Judging from the success of Dyson. fewer companies will wear suits in future !

Dyson vacuum cleaners are not like other cleaners.

A．right

B．wrong

C．Doesn't say