In judging our work you should take into consideration the fact that we have been very bus
A.thought
B.mind
C.account
D.memory
A.thought
B.mind
C.account
D.memory
第1题
A.thought
B.account
C.mind
D.brain
第2题
A.thought
B.account
C.mind
D.brain
第3题
听力原文: Judging from the recent surveys, most experts in sleep behavior. agree that there is virtually an epidemic of sleepiness in the nation. "I can't think of a single study that hasn't found Americans getting less sleep than they ought to," says Dr. David. Even people who think they are sleeping enough would probably be better off with more rest.
The beginning of our sleep-deficit recording and others can be traced to the invention of the light bulb a century ago. From diary entries and other personal accounts from the 18th and 19th centuries, sleep scientists have reached the conclusion that the average person used to sleep about 9.5 hours a night. "The best sleep habits once were forced on us, when we had nothing to do in the evening down on the farm, and it was dark." By the 1950s and 1960s, that sleep schedule had been reduced dramatically, to between 7.5 and eight hours, and most people had to wake to an alarm clock. "People cheat on their sleep, and they don't even realize they're doing it," says Dr. David. "They think they're okey because they can get by on 6.5 hours, when they really need 7.5, eight or even more to feel ideally vigorous."
Perhaps the most merciless robber of sleep, researchers say, is the complexity of the day. Whenever pressures from work, family, friends and community increase, many people consider sleep the least expensive item on his programme. "In our society, you're considered dynamic if you say you only need 5.0 hours' sleep. If you've got to get 8.5 hours, people think you lack drive and ambition."
(33)
A.Americans are ideally vigorous even under the pressure of life.
B.Americans often neglect the consequences of sleep deficit.
C.Americans don't know how to relax themselves properly.
D.Americans can get by on 6.5 hours of sleep.
第4题
Sleep Deficit(不足)
Judging from recent surveys, most experts in sleep behavior. agree that is virtually an epidemic of sleepiness in the nation. "I can't think of a single study that hasn't found Americans getting less sleep than they ought to. " says Dr. David. Even people who think they are sleeping enough would probably be better off with more rest.
The beginning of our sleep-deficit crisis can be traced to the invention of the light bulb a century ago. From diary entries and other personal accounts from the 18th 19th centuries, sleep scientists have reached the conclusion that the average person used to sleep about 9. 5 hours a night. "The best sleep habits once were forced on us, when we had nothing to do in the evening down on the farm, and it was dark. " By the 1950s and 1960s, that sleep schedule had been reduced dramatically, to between 7. 5 and 8 hours, and most people had to wake to an alarm clock. "People cheat on their sleep, and they don't even realize they're doing it, " says Dr. David. "They think they're okay because they can get by on 6. 5 hours, when they really need 7. 5, 8 or even more to feel ideally vigorous. "
"Perhaps the most merciless robber of sleep, " researchers say, "is the complexity of the day. " Whenever pressures from work, family, friends and community mount, many people consider sleep the least expensive item on his program. "In our society, you're considered dynamic if you say you only need 5. 5 hours' sleep. If you've got to get 8. 5 hours, people think you lack drive and ambition. "
To determine the consequences of sleep deficit, researchers have put subjects through a set of psychological and performance tests requiring them, for instance, to add columns of numbers or re call a page read to them only minutes earlier. "We've found that if you're in sleep deficit, performance suffers, " says Dr. David. "Shot-term memory is weakened, as are abilities to make decision and to concentrate.
People in the 18th and 19th centuries used to sleep about 5 hours a night because they had ______.
A.no drive and ambition
B.no electric lighting
C.the best sleep habits
D.a lot to of the next day
第5题
?Which article (A, B, C, D or E) does each statement 1—8 refer to?
?For each statement 1—8, mark one letter (A, B, C, D or E) on your Answer Sheet.
?You will need to use some of these letters more than once.
A
Creativity in recruitment has always enjoyed something of a mixed reputation. Until recently the recruitment sector was traditionally seen as the Cinderella of the advertising industry—for many creatives, at best a stepping stone to a proper career in consumer advertising. Yet there is plenty to suggest that this view is beginning to change significantly. As the recruitment communications market becomes more sophisticated, the opportunities for creative innovation multiply accordingly. Recruitment has, for example, been quicker to exploit the creative potential of the Internet than many other advertising sectors.
B
On the subject of how the multi-channel environment has affected the creative challenge, there was a strong consensus that today's broad range of media options provides the opportunity to create innovative work. Rice says that creative concepts and strategies need to be much more adaptable to work in different ways with different media, while Haskayne believes that the past would have involved a simple press campaign now offers a range of different elements to play with—and thus more opportunities to do something special. For Davies, the key is to think in the right channels, rather than only to take a concept and plonk it on a banner or a website.
C
One of the trends evident in recruitment communications today is the evolving relationship between press advertising and online content. Press ads are increasingly being used to create impact rather than to carry self-contained recruitment messages, with potential respondents being directed to the web for hard information about jobs, requirements and applications. An inevitable consequence of this new relationship is that the focus has shifted from selling specific jobs to marketing generic career opportunities-hence the continued rise of the employer brand.
D
How important is branding to today's recruiters? Very, say the creative professionals. Rice says that in sectors such as retail and hospitality, employers often differ little in terms of salaries, benefits and opportunities, not to mention a shortage of good candidates. In these circumstances, an employer's culture is the only true differentiator—which is why it is vital to get the brand message right. Dobinson stresses the value of branding to major clients in ensuring their recruitment messages are consistent and that they're getting the most from their investment.
E
It's important for any agency to be seen to be producing award-winning work, but stresses that the awards themselves need to be 'credible' They have an essential role in setting standards for the industry to aim for, by highlighting best practice and promoting debate about what constitutes good recruitment advertising and communication. But recruitment industry awards have tended to suffer because the judging has frequently been called into question—which is presumably why our creative professionals feel that creative peers would play a bigger role in the judging process.
More media advertising options have more impact on the creative challenge.
第6题
The beginning of our sleep-deficit crisis can be traced to the invention of the light bulb a century ago. From diary entries and other personal accounts from the 18th and 19th centuries, sleep scientists have reached the conclusion that the average person used to sleep about 9. 5 hours a night. "The best sleep habits once were forced on us, when we had nothing to do in the evening down on the farm, and it was dark." By the 1950s and 1960s, that sleep schedule had been reduced dramatically, to between 7.5 and 8 hours, and most people had to wake to an alarm clock. "People cheat on their sleep, and they don't even realize they're doing it," says Dr David. "They think they're okay because they can get by on 6.5 hours, when they really need 7.5, 8 hours or even more to feel ideally vigorous."
Perhaps the most merciless rubber of sleep, researchers say, is the complexity of the day. When ever pressures from work, family, friends and community mount, many people consider sleep the least expensive item on his programme. "In our society, you're considered dynamic if you say you only need 5.5 hours' sleep. If you've got to get 8.5 hours, people think you lack drive and ambition."
To determine the consequences of sleep deficit, researchers have put subjects through a set of psychological and performance tests requiring them, for instance, to add columns of numbers or recall a passage read to them only minutes earlier. "We've found that if you're in sleep deficit, performance suffers," says Dr David. "Short-term memory is weakened, as are abilities to make decisions and to concentrate."
People in the 18th and 19th centuries used to sleep about 5 hours a night because they had ______.
A.no drive and ambition
B.no electric lighting
C.the best sleep habits
D.something to do in the evening
第8题
第9题