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According to Sophie, advertising would
A．take time to improve the figures.
B．produce only temporary results.
C．improve the company's image.
答案
更多“According to Sophie, advertising wouldA．take time to improve the figures.B．produce only te”相关的问题
第1题
Sophie finally agrees to propose to the Board that they
A．keep the centre running as normal.
B．allocate money for extra promotions.
C．give the centre a chance to reduce its costs.
第2题
Sophie proposes that the Nottingham centre should
A．be sold to a company in a different sector.
B．continue to operate as a Daylong Centre.
C．remain a leisure centre but under different ownership.
第3题
第4题
A、She is a teacher
B、She is Doctor Sophie
C、A driver, I suppose
D、She’s ill
第5题
W: Yes, it's pretty hard work. I never seem to have any free time; I'm always in the library.
Q: Where is the probable place for this conversation？
(13)
A．In a restaurant.
B．On campus.
C．In the police station.
D．In the doctor's office.
第6题
W: After three sleepless nights,I'm finally through with it.
Q: what do we learn from this conversation？
(15)
A．The man thought the paper was easy.
B．They both had a hard time writing the paper.
C．The woman thought the assignment was easy.
D．Neither of them has finished the paper yet.
第7题
W: Yes, it’s pretty hard work. I never seem to have any free time; I’m always in the library.
Q: Where is the probable place for this conversation？
(14)
A．In a restaurant.
B．On campus.
C．In the police station.
D．In the doctor's office.
第8题
听力原文： (A = Alex S = Sophie)
A: Job losses are expected at the Manchester plant of the beauty products manufacturer, Vie Vitale, Sophie Jones has been following the story and is in our Manchester studio. Good morning, Sophie.
S: Good morning, Alex.
A: So, job losses, Sophie？ How are things going？ We've been hearing reports of up to 300 jobs going.
S: Well, if Vie Vitale does go ahead with restructuring and that includes the disposal of its manufacturing base, then as many as 200 of the 500 jobs here are far from guaranteed.
A: And where exactly will these cuts be made, Sophie？
S: Well, most would almost certainly be in the manufacturing division. This is an area Vie Vitale wants to get out of completely. And if this happens, then it would have serious consequences for jobs in distribution. However, the company wants to focus on its product development, so there's unlikely to be any losses there. At least, that's what the company's saying this morning.
A: So very little good news there. But why should the company suddenly find itself in such a difficult position？
S: Well, the health and beauty retail sector is still as fashionable as ever and has attracted a lot of new companies to the market. The sad truth is, though, that these new companies now have equally good if not better ideas at the same kind of price. And I think this is the fundamental problem. And last year, La Face, the French manufacturer, brought out a new range again, very similar types of products, very similar sorts of ideas.
A: So how well are La Face doing？
S: Well, actually, they haven't been doing that well either. In fact, only last week they announced they're no longer going to focus on their own retail outlets, but rather on the mail order side of the business instead. They're also considering selling through department stores, but nothing's been confirmed yet. So Vie Vitale isn't alone in feeling incredible pressure.
A: Well, it sounds like the problem they're all having is that it's getting quite crowded. So what does all this mean for Vie Vitale's share price？
S: Well, if we look at the share price over the last year, you can see that although it started high at the beginning of the year and looked steady in the first six months, there's been a huge drop since then, reaching its lowest point last week where the City really lost confidence in what they were doing.
A: Right. Now, Vie Vitale's corporate image used to be unique, didn't it？ So how are they planning to establish themselves as the market leader once more？
S: Well, Alex, they're not giving away too many details just yet, but it seems they're intending to refresh up their shops and update their corporate look. You know, all their packaging. There's certainly no news of any new product lines or any change in their basic values.
A: But what about the number of shops？ Any change there, Sophie？
S: Well, in fact, what they're doing is buying franchises back. They feel that if they're in control of their shops, they're in control of their corporate image. We've heard nothing about shop closures.
A: So how many of their shops do they now own？
S: Well, they started the process a few months ago and they've now regained control of all their French outlets, and they should have ownership of all their German shops by early next year. As there are more outlets in the UK, it'll take a bit longer here. I think the name of the game is definitely going to be control.
You will hear a report about Vie Vitale, a manufacturer of health and beauty products.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
How many jobs are likely to be lost at Vie Vitale？
A．200.
B．300.
C．500.
第9题
Man: Closing it down would be a disaster. You know, when there was a situation like this in the European division, they turned it around with a special promotion which worked very well. Do you remember this time last year, when we thought we'd have to sell some of the French centres？ Well, now they're doing well and we didn't even have to spend any extra money on them, either.
Woman: Yes, that's true. But Nottingham has lost nearly a million in the six months and we can't afford to keep absorbing that kind of loss. I really think we should close it down as soon as possible and liquidise our assets. It's on a prime site, which would be worth a lot to developers. I don't even think it's worth trying to sell it as a going concern to one of our competitors.
Man: Isn't that rather short-sighted？ The same thing's happening everywhere. It's always the service industries which are hit first when people are worried about job security. And before you say that the centres are looking outdated and that consumer tastes and fashions have changed, I've done my homework and the consumer surveys show that people would still come if they had the money.
Woman: That's not the only reason, James. And the bottom line is, the Board are pushing me to improve figures now. We're falling behind the competition, and if we keep Nottingham open, we'll need a major change in our image. A good advertising campaign might bring in more customers while we're running it, but at best it'd just be a short-term solution.
Man: I don't agree with you, Sophie. However, I've got another idea. Why don't we run the centre with minimum staff, no more expensive recruiting, and think about closing during the quiet times of day until the situation improves？ We could go on with the special offers we're running, because they bring in a few new customers, and don't cost us anything.
Woman: It's a thought, but I'm not sure the Board will go for it. They're really keen to sell the Nottingham centre. That way they could cover their deficit and make the shareholders happy at the same time. It's an attractive solution.
Man: Even if they decide to sell, they're not likely to get very much for it, are they？ Not at the moment. Property values are at an all time low. Can't we at least try to keep the Nottingham centre operational？
Woman: Well, it's not going to be possible to keep it running as it is now, but your idea for making savings might work. Do you think you'd be able to get the centre to break even within say six months？ But remember, there's no extra money for major promotions.
Man: I'd like to have the chance to try, Sophie. I think I can do it, with minimal promotions. Yes.
Woman: Then let me have a written proposal in time for next week's Board meeting, will you？
•You will hear Sophie Garland, the General Manager of Daylong Leisure Centres, and James Pinot, the Operations Manager, discussing problems at the Nottingham centre.
•For each question (23-30), mark one letter (A, B or C) for the correct answer.
•After you have listened once, replay the recording.
What does Sophie say about the Nottingham centre's problems;？
A．She doesn't know what has caused them.
B．She hadn't expected Nottingham to have problems.
C．She doesn't think they will continue for long.
第10题
Most of the promotions last only a few days, so shoppers will have to act quickly to get a tax break. The tax holidays, which have already expired in two other states, apply to small and large items. For example, the tax break applies to any school supply that costs $15 or less in New Mexico. In Massachusetts, it covers most retail purchases of $2,500 or less. Stores may offer additional savings because these events "give retailers an opportunity to have a sale on top of what the state is doing," says Verenda Smith, government affairs associate at the Federation of Tax Administrators.
No industry-wide figures are available about how much consumers save annually from these tax breaks. But Texas estimates that shoppers will save $47.4 million in taxes this year, nearly a 3 percent increase from the previous year. Massachusetts says shoppers saved roughly $10 million in taxes during its 2005 event.
States that cast aside these promotions when a slow economy pinched state budgets are now reviving them in hopes of stimulating local economies. Some states also believe the gain in consumer goodwill helps balance out the loss in tax revenue.
In some cases, tax losses are minimal because serious shoppers don't stop at clothes and books. "While states give up sales tax, they usually break even on sales-tax collection," says J. Craig Shearman, a vice-president at the National Retail Federation.
Sophie Beckmann, a certified public accountant at A. G. Edwards in St. Louis, says she'll avoid that temptation by making a list of necessities. On the Missouri resident's shopping list: notebooks, pencils, glue and three or four outfits for her son, who is entering the fifth grade this month. She plans to pocket any tax savings. "When you start buying more and spending more just because of the savings, then you're not doing yourself a favor," Beckmann says.
The District of Columbia is most possibly the ______ .
A．capital of the nine states
B．tenth state in the examples
C．capital of the United States
D．regional name of these states
