Persuading people to come to the Business Opportunity Show
第1题
A. By persuading people to buy a lot of things in the sales promotion.
B. By publicizing products with beautiful but useless packages.
C. By informing people of carelessly disposing of useless products.
D. By convincing people to buy what they dont need and throw them away.
第2题
A.have persuaded
B.are persuading
C.have been persuaded
D.being persuaded
第3题
Why does the author say "publishers are not in business to lose money"?
A.For convincing readers that the publishing is a profitable business.
B.For persuading people to donate when they read the free content online.
C.For warning the readers that the free stuff online may not last forever.
D.For making people trust that paper publications won't be totally gone.
第4题
In the author's opinion______.
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
第5题
The dictionary definition of negotiation is "to discuss with the goal of finding terms of
agreement" . Unfortunately, in our world today, many people will interpret negotiation
41.as being the skill of persuading the other people to accept their point of view.
42.Frequently when a deal is struck to the advantage of one of party and the detriment
43.of the other, seeds of disagreement and retaliation are being sown, which can
44.have unforeseen future results. Negotiation is about both sides contributing
45.to an outcome that they feel they can progress the relationship with.
46.It will almost certainly involve in compromise on both sides. A better way
47.to negotiate with is to find out what the needs of the other person are and
48.try to meet them without losing all sight of your own goals. Do not attribute your
49.motives to other people. Regardless of personal style, where there are some things
50.every negotiator should not do, even before the meeting begins—preparation is
51.the first step. Before starting any negotiation calculating the goals is more essential,
52.including what you are and what you are not prepared to compromise and be flexible on.
(41)
第6题
听力原文: Advertising is made up of the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. Most advertising involves promoting the goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media, through which it is conducted. In the ancient and medieval world such advertising was conducted by word of mouth. The first step toward modem advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.
There are eight principal media for advertising. Perhaps the most basic medium is the newspaper, which offers advertisers a large circulation. Magazines, the other chief print medium, may be of general interest or they may be aimed at specific audiences, such as people interested in outdoor sports, computers or literature. In Western industrial nations the most pervasive media are television and radio because of the size and composition of the audience. The other advertising media include direct mail, which can make a highly detailed and personalized appeal; outdoor billboards and posters; transit advertising, which can reach the millions of users; and miscellaneous media, including dealer displays and promotional items.
(23)
A.In the 15th century.
B.In the 16th century.
C.In the 17th century.
D.In the 18th century.
第7题
听力原文: The death rate from influenza rose markedly in the 1990's, federal scientists reported. The explanation, they said, is that a greater proportion of the population is elderly and thus particularly susceptible to flu. There was an average of 36,000 flu deaths a year in the 1990's as compared to 20,000 a year in previous decades, the investigators, from the Centers for Disease Control and Prevention, reported in the Journal of the American Medical Association. Ninety percent of influenza deaths were in people 65 and older, said Dr. Keiji Fukuda, the principal researcher for the study. But Dr. Fukuda and his colleagues reported that the virus was especially deadly in people over 85, who might be up to 32 times more likely than those 65 to 69 to die from a flu infection.
The researchers also concluded that there were large numbers of deaths among the elderly from another virus, respiratory syncytial virus, known as R. S. V. As many as 78 percent of the 11,000 people who died from R. S. V. each year were 65 and older, the researchers concluded.
In an editorial accompanying the paper, Dr. David M. Morens of the National Institute of Allergy and Infectious Diseases, said that many people who were particularly vulnerable to influenza did not get flu vaccines, the only method of preventing the disease. Many mistakenly believe that the vaccine, which is made from a killed virus, can give them the flu. Over the last few years, Dr. Fukuda said, just 65 percent to 67 percent of people 65 and older were immunized. Even when they do get the vaccine, he added, it is less effective in the elderly than it is in younger people. And there is no vaccine to protect against R. S. V. Dr. Morens was not optimistic about the immediate future. The best hope, he said, is for improved flu vaccines and a vaccine for R. S.V. But for now, he said, doctors must do a better job of persuading older people to be vaccinated.
(30)
A.20,000
B.26,000
C.30,000
D.36,000
第8题
The researchers also concluded that there were large numbers of deaths among the elderly from another virus, respiratory syncytial virus, known as R. S. V. As many as 78 percent of the 11,000 people who died from R. S. V. each year were 65 and older, the researchers concluded.
In an editorial accompanying the paper, Dr. David M. Morens of the National Institute of Allergy and Infectious Diseases, said that many people who were particularly vulnerable to influenza did not get flu vaccines, the only method of preventing the disease. Many mistakenly believe that the vaccine, which is made from a killed virus, can give them the flu. Over the last few years, Dr. Fukuda said, just 65 percent to 67 percent of people 65 and older were immunized. Even when they do get the vaccine, he added, it is less effective in the elderly than it is in younger people. And there is no vaccine to protect against R. S. V. Dr; Morens was not optimistic about the immediate future. The best hope, he said, is for improved flu vaccines and a vaccine for R. S.V. But for now, he said, doctors must do a better job of persuading older people to be vaccinated.
How many flu deaths a year in the 1990's?
A.20,000
B.26,000
C.30,000
D.36,000
第9题
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior. recently and found that the look of the package has a great effect on the "quality" of the product and on how well it sells, because" Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products, "as Louis Cheskin, the first social scientist studying consumers" feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.
This new consumer response (反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package
B.the special taste of the product
C.the strange shape of the package
D.the belief in the product
第10题
When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other savers who is earnest to invest his money.
A lot of the services needed both by industry and by each of us are provided by the Government or by local authorities. The governments at all levels furnish us with hospitals, roads, electricity, telephones, equipment and other new development. The money raised through taxes alone can't serve us properly. The government, local authorities, and nationalised industries therefore frequently need to borrow money to support major capital expenses, and they too, come to the Stock Exchange.
There is hardly a man or woman in this country whose job or whose living standard does not rely on the ability of his or her employers to raise money to finance new development. In one way or another, the money needed must be gathered from the public at home or abroad. The Stock Exchange exists to supply a channel through which these savings can reach those who need finance.
Almost all companies involved in new production and development must ______.
A.depend on their own financial resources
B.invite the banks to provide long-term finance
C.borrow large sums of money from friends and people they know
D.rely on the population as a whole for finance