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Many advertisers defend the targeting of children because ______.
A．it is up to parents to monitor their children
B．children understand what an advertisement is trying to do
C．children are provided a game in return for the information
D．no actual sales take place
答案
更多“Many advertisers defend the targeting of children because ______.A．it is up to parents to”相关的问题
第1题
Many advertisers defend the targeting of children because ______.
A．no actual sales take place
B．it is up to parents to monitor their children
C．children understand what an advertisement is trying to do
D．children are provided a game in return for the information
第2题
Many advertisers defend the targeting of children because.
A．it is up to parents to monitor their children
B．children understand what an advertisement is trying to do
C．children are provided a game in return for the information
D．no actual sales take place
第3题
Many advertisers defend the targeting of children because_________
A．no actual sales take place
B．it is up to parents to monitor their children
C．children understand what an advertisement is trying to do
D．children are provided a game in return for the information
第4题
A．to much money is spent on advertising targeted at young children
B．young children lack the ability to understand the intent of advertisements
C．young children are skeptical of advertisements that make false claims
D．children are too young to smoke cigarettes
第5题
听力原文： Television in America gives people the choice of many different programs on many different channels. However, many people today are criticizing the quality of the programs. According to these critics, there are too many programs that only entertain; there are not enough interesting programs that give information about the world around us. Perhaps the lack of serious programs is the fault of the commercial television system, not the fault of the people who own or who control the television stations. Television in America depends on money of people who advertise their products on television. Therefore, television stations need to attract advertisers. The programs which attract advertisers are, of course, the programs which have large audiences. And the programs which attract large audiences are usually programs with lots of entertainment and action. Programs about serious subjects, for instance, medicine, science, or history, are not very popular, so advertisers do not buy commercial time during programs like these. The commercial system, therefore, has a great influence on the kind of programs that television stations decide to show.
Why do many people criticize TV programs in the U. S.？
A．There are not enough programs to entertain.
B．There are not enough programs to show the life of ordinary people.
C．There are too many programs to educate.
D．There are not enough serious programs.
第6题
Why do many people criticize TV programs in the U. S. ？
A．There are not enough programs to entertain.
B．There are not enough programs to show the life of ordinary people.
C．There are too many programs to educate.
D．There are not enough serious programs.
第7题
Why do many people criticize TV programs in the U. S.？
A．There are not enough programs to entertain.
B．There are not enough programs to show the life of ordinary people.
C．There are too many programs to educate.
D．There are not enough serious programs.
第8题
【M1】
第9题
It provides an effective way for sellers to inform. buyers about products. Advertising thus helps manufacturers sell their products and benefits consumers by providing them with shopping information.
Advertising also helps the economy grow by stimulating demand for new products. Manufacturers spend much money to develop new products. Through advertising, they can speed up the process of creating a market for a product and so recover their costs more quickly. Fewer new products would be developed if manufacturers could not use advertising to help sell the products.
Advertisers include the expense of advertising in the sales price of a product. In some cases, advertising raises the price of a product. In other cases, advertising helps lower prices by creating the mass demand that supports mass production. Successful advertising makes many people want a product. By mass producing a product and developing a large volume of sales, the manufacturer can charge less per unit.
Sociologically, advertising supports the mass communication media. It pays all the costs of commercial television and radio. It provides viewers with free entertainment and news programs, though viewers are often annoyed by commercial interruptions. Advertising also pays three- fourths of the costs of newspapers and magazines. Without advertising, readers would have to pay a higher price for newspapers and magazines, and many of the publications would go out of business.
Because the mass media depend on advertising to stay in business, many people question whether advertisers control the media. Generally, media do no allow advertisers to influence their programming or editorial content. However, many broadcasters and publishers do not hesitate to run favorable information about their advertisers, and they sometimes refuse to run unfavorable information. Critics of commercial television maintain that dependence on advertising lowers the quality of TV programming . In order to sell advertising time at high prices, TV stations try do attract the largest possible audience. Critics argue that the stations therefore broadcast too many general entertainment programs and not enough informational and cultural programs.
Many critics also charge that advertising persuades people to buy products they do not need or want through the use of psychological techniques. Advertisers reply that they do not have the means to make people buy unwanted products. They argue that adults freely choose what to buy or what not to buy. Most experts agree, however, that that advertising is particularly persuasive to young children, who do not have the ability or experience to judge advertising critically. For this reason, the Federal Trade Commission has strict regulations governing advertising aimed at children.
Advertising is useful to the economy in the sense that.
A．it helps to inform. consumers about new products.
B．it gives the designers a chance to make money .
C．it helps to create a market for new products.
D．it gives the producers an excuse to raise prices.
第10题
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal information to an advertiser, an even greater problem for children when they are offered incentives(刺激) for pro- viding personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hot links directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate(低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit (明确的) about our purpose when advertising to children on the Interact.
第27题：According to the first paragraph, children as an Internet market___________
A．are becoming increasingly rational
B．are using Internet at an earlier and earlier age
C．have created a growing advertising market
D．are overtaking the adult market due to their spending power
