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（请给出正确答案）
[主观题]
Google is the most visited search site and its technology is also used to power searches o
n other sites.
A．Right
B．Wrong
C．Doesn't Say
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A．Right
B．Wrong
C．Doesn't Say
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更多“Google is the most visited search site and its technology is also used to power searches o”相关的问题
第1题
Why is Google Glass not accepted by most people？
A．Because it is too fashionable for ordinary people.
B．Because people wearing it look like geeks.
C．Because it is not so powerful to technology fans.
D．Because its frame. is invisible.
第2题
A．Right
B．Wrung
C．Doesn't say
第3题
Google's latest efforts to establish an online reading service might have the biggest impact because:
A．it will use a search engine with the fastest speed
B．it will put into its search engine a large number of books hardly available otherwise.
C．it is famous for its search engine which is accurate and easy to use.
D．it will put into its search engine the most extensive materials ever known to have been scanned.
第4题
Google's founders, Larry Page and Sergey Brin, have always had an air of niceness about them: after all, Google was the first company to promise "not to be evil" in the prospectus for its initial public offering (IPO). Bat it appears as if the founders of the world's biggest Internet search engine have a touch of naivety about them too. In April, as they were planning Google's IPO, they gave an interview to Playboy magazine. Alas, such interviews can fall foul of America's tight rules on stock market flotations, which are designed to prevent companies from hyping their stock ahead of a listing. And so, just as the bidding for the shares got under way on Friday August 13th, it looked like the IPO might have to be pulled.
In the end, it didn't come to that. The Securities and Exchange Commission, America's main financial regulator, reportedly gave the IPO the go-ahead after Google refiled its offering document with the Playboy article attached. And so the innovative Dutch auction for the firm's shares is expected to wind up on Wednesday, with investors who hid at or above a market-clearing price paying that price. Google shares are likely to begin trading on the Nasdaq market on Thursday. The company and its bankers have declined to give details of bidding levels, but the Wall Street Journal reported on Monday that most bids are within or above Google's own estimated range of $108-$135 per share, valuing the company at up to $36 billion.
The Playboy fiasco is simply the latest controversy to befall Google over the past few months. It has already had to offer to buy back shares improperly issued ahead of the flotation. And at the end of July, Google's website was crippled by an Internet worm, MyDoom. Of course, there are many investors with an interest in playing up Google's problems and talking down its worth, so as to get the shares more cheaply in the Dutch auction. And Wall Street banks, whose lucrative stranglehold on IPOs is threatened, are also keen to prove that companies cannot list without the help of banks in finding buyers for them. But even some supporters of the auction admit that Google's shares may be wildly overvalued, and that investors may not be taking into account threats to its dominance of the Internet-search market.
While Google is the undoubted leader in online searches, with more than a third of the market in June, its profits are still modest: it made $143m after tax in the first half of the year. At the expected valuation, it would be worth a staggering 187 times current earnings. Such a valuation implies a future of rapid growth and high profit margins. But, while most expect Google's revenues to continue to soar, its ability to make money from such sales is in doubt.
Google makes most of its money from so-called sponsored links—discreet ads that come up with any search—and can do so because of its dominance in search. But that lead is under threat. Until this year, Yahoo!, an Internet portal, used Google to power its searches, paying a license fee for the technology. But Yahoo! has acquired a number of other search engines, and in February cut its ties to Google. Google's share of all searches has fallen from 75% at its peak to around half, and Yahoo! is not far behind. Moreover, Yahoo! has a key advantage over Google: because of its vast base of registered users (100m people use its e-mail, travel and other services), it is in a better position to tailor searches to users' needs. Microsoft poses a threat to Google too. The software giant is developing its own search service,
A．Because Playboy has an editorial style. in stark contrast to that of Google.
B．Because Playboy is an important strategic partner of Google.
C．Because Playboy's interview of some Google executives implicated the IPO of Google.
D．Because Playboy offers a sound platform. for Google to proceed with its IPO.
第5题
•Read the following passage about a website.
•Are the sentences 16-22 "Right" or "Wrong"？ If there isn't enough information to answer "Right" or "Wrong", choose "Doesn't say".
•For each sentence, mark one letter (A, B or C) on your Answer Sheet.
HERE WE GOOGLE AGAIN
Google dominates the Internet-search business, such as Netscape once ruled in Web browsers and Real Networks did in media players. Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector.
It is the most visited search site, accounting for 35% of search-engine visits — compared with 28% for Yahoo, 16% for AOL and 15% for Microsoft's MSN, according to comScore Networks, a market-research company. But that masks its tree influence. Google's technology is used to power searches on other sites, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months.
Google's power makes it just the sort of company that Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr. Gates admitted that Google's search technology was "way better" than Microsoft's, and identified Internet search as a key focus for his company.
Google, Netscape amt Real Networks all play a very important role in their own field.
A．Right
B．Wrong
C．Doesn't say
第6题
？ Read the article below about a website.
？ Are sentences 16-22 on the opposite page 'Right' or 'Wrong'？ If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
？ For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Here we Google again
Google dominates the Internet-search business, such as Netscape once ruled in Web browsers and RealNetworks did in media players. Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector.
It is the most visited search site, accounting for 35% of search-engine visits — compared with 28% for Yahoo, 16% for AOL and 15% for Microsoft's MSN, according to comScore Networks, a market-research company. But that masks its true influence. Google's technology is used to power searches on other sites, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months.
Google's power makes it just the sort of company that Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr Gates admitted that Google's search technology was "way better" than Microsoft's, and identified Internet search as a key focus for his company.
Google, Netscape and RealNetworks all play a very important role in their own field.
A．Right
B．Wrong
C．Doesn't Say
第7题
Read the article below about a website. Are sentences 1-7 on the opposite page Right or Wrong？ If there is not enough information to answer Right or Wrong, choose Doesnt Say. For each sentence 1-7, mark one letter (A, B or C) on your Answer Sheet. Here we Google again Google dominates the Internet-search business, such as Netscape once ruled in Web browsers and RealNetworks did in media players. Begun as a research project by two graduate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector. It is the most visited search site, accounting for 35% of search-engine visits — compared with 28% for Yahoo, 16% for AOL and 15% for Microsofts MSN, according to comScore Networks, a market-research company. But that masks its true influence. Googles technology is used to power searches on other sites, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months. Googles power makes it just the sort of company that Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr Gates admitted that Googles search technology was "way better" than Microsofts, and identified Internet search as a key focus for his company.
Google, Netscape and RealNetworks all play a very important role in their own field.
A.Right
B.Wrong
C.Doesn"t Say
第8题
Google Closes In on DoubleClick Deal
Score one for Google. The Federal Trade Commission ruled Dee. 20 that it would not block Google's (GOOG) proposed＄3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Google's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the ＄30 billion online advertising market beyond tiny text ads related to Web queries.
But Googie can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. "This is round one of a two-round battle," says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. "The EU can kill the deal, there is no question about it."
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleCliek in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the ad.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/ DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly. "Competition among firms in this market is vigorous and will likely increase," the commission majority wrote in a statement.
Increased Competition
Recent announcements by Google's chief competitors support this argument. On Dec. 19, Microsoft—one of the few to challenge Google's merger before the FTC--announced a ＄500 million, five-year advertising deal to place ads on Viacom's (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). "When Microsoft comes into a room and talks about anticompetitive behavior. and threats to privacy, no one can take them seriously," says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently
A．Google doesn't agree to certain conditions.
B．The European Union needs to sign often the merge.
C．Google has raised concerns about consumer privacy.
D．Google can't begin incorporating DoubleClick into it's business.
第9题
The popular Internet search engine e-mailed investors registered to bid on its shares that it priced the initial public offering at $85 a share. That was the low end of the new expected range, which was already reduced from $135.
Also, 【B2】______ , and several big shareholders said they would not sell anything in the IPO.
The upshot, rather than raising $3.1 billion in what would have been the 13th biggest initial public offering, the sale would raise just $1.7 billion— 【B3】______ .
Under the symbol GOOG, Google is expected to begin trading on the Nasdaq Thursday.
Co-founders Sergey Brin and Larry Page, who would have been worth $4.6 billion midway in the original IPO range, saw the value of their post-sale stakes shrink to $3.2 billion. Still, 【B4】______ .
A series of missteps by Google and renewed turmoil in tech stocks proved a powerful problem for what has been billed as the most anticipated IPO since the tech bubble burst. "Google has stumbled badly out of the gate, even before it was out of the gate," says David Garrity of research firm Caris & Co.
Late Wednesday, the Securities and Exchange Commission granted Google's request to certify the IPO, after delaying the offering 24 hours. Separately, Google said the SEC was investigating whether its co-founders had violated "quiet period" rules. Soon after the SEC decision, 【B5】______ .
Despite the blemishes, the IPO is another big accomplishment for the company. Started less than six years ago, Google has thrived letting consumers search the Internet for free while it charges advertisers for putting links on its Web site.
A. that would rank them near 50th on the Forbes richest Americans list
B. Google's two founders cut in half the number of shares they expected to sell as part of the offering
C. Google on Wednesday slashed the price and size of its much-hyped IPO
D. which would rank Google in the top 5 IPOs
E. Google closed the unusual auction for its shares and notified winning bidders
F. Google began to sell its shares at the price of $105 a share
G. which would not even rank it in the top 25 IPOs
H. Google decided to size down its number of employees
【B1】______
第10题
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics' interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It's so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics' marketing strategy, Rowley says, "We've pretty much abandoned offline advertising. We don't get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We're quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don't praise things lightly."
About Google Advertising
Google AdWordsTM is the world's largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.
Why was Rowley awarded the title of "Future Entrepreneur of the Year"？
A．Because he recognized the commercial potential of online advertising.
B．Because he brought into effect his idea to build a mail-order business.
C．Because he has the lion's share of the online contact lens business in the UK.
D．Because his company provides customers easy access to their orders and to staff.
