Qian's travel agency has cut Disneyland from its Hong Kong tour itinerary for the sake of
A.Y
B.N
C.NG
A.Y
B.N
C.NG
第1题
Where will Mr. Mirza get directions?
A.At the travel agency
B.At the Fritz Rentals desk
C.At the Mahalo Hotel
D.At Excelon's Web site
第2题
What happened on March 20th?
A.A cleaning crew visited Tom"s Travel Agency.
B.Tom"s Travel Agency received an invoice for cleaning services.
C.Mr. Morrison purchased a new sofa for his office.
D.Mr. Tucker contacted Mr. Morrison.
第3题
What kind of company is mentioned?
A.A travel agency
B.An airline company
C.A furniture company
D.A private detective agency
第4题
&8226;You will hear another five recordings.
&8226;For each recording, decide where the speaker is talking.
&8226;Write one letter (A-H) next to the number of the recording.
&8226;Do not use any letter more than once.
&8226;You will hear the five recordings twice.
A a car repair
B an office
C an employment agency
D a travel agency
E a factory
F a shop
G a computer company
H a solicitor's
第5题
听力原文:W: Hi, Zach.
M: Hey, Lisa. What are you doing here?
W: I work here on weekends. How come you decided to come to the travel agency? Planning a trip?
M: Yeah, well, you know our breaks are coming, and I need a quick getaway trip somewhere.
W: Well, someone's got the money to burn. But we hardworking students need a break too.
M: I'm going to tell you upfront Lisa. It's not what you think. I'm on a tight budget like everyone else here but I have to get out of this town for a while.
W: Where to?
M: Florida. I'll go see a Miami Dolphin football game.
W: And you need a flight for next week? Well, you are the one who leaves things to the last minute but hmm.., let me take a look at the screen... United's got one to Miami, but a bit expensive, so let me see if there is anything else available.
M: Preferably below $400 for return, can you swing it?
W: One by Phoenix Air for $350. It's a small plane though. Are you sure you don't want me to check again for other flights? It would only take a second.
M: No, that sounds within my range.
W: All tight. Just let me phone in and confirm the times.
(9)
A.She works in the travel agency on weekends.
B.She goes to see the man working in the travel agency.
C.She wants to buy a plane ticket.
D.She used to work in the travel agency.
第6题
Amtrak (美国铁路客运公司) was experiencing a downswing in rider ship (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where rider ship had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America's standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers-those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What's the author's purpose in writing this passage?
A.To show the inability of trains to compete with planes with respect to speed and convenience.
B.To stress the influence of the automobile on America's standard of convenience.
C.To emphasize the function of travel agencies in market promotion.
D.To illustrate the important role of persuasive communication in changing consumer attitudes.
第7题
Passage Three:Questions 31 to 35 are based on the following passage. Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.] At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
第31题:What’s the author’s purpose in writing this passage?
A) To show the inability of trains to compete with planes with respect to speed and convenience.
B) To stress the influence of the automobile on America’s standard of convenience.
C) To emphasize the function of travel agencies in market promotion.
D) To illustrate the important role of persuasive communication in changing consumer attitudes.
第8题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America's standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers--those concerned with safety, relaxation, and cleanliness and 2) travel-lovers--those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc). These ads were strategically placed among family-oriented TV shows and pro- grams involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent in- crease in profits on its Chicago to Seattle route.
What's the author's purpose in writing this passage?
A.To show the inability of trains to compete with planes with respect to speed and convenience.
B.To stress the influence of the automobile on America's standard of convenience.
C.To emphasize the function of travel agencies in market promotion.
D.To illustrate the important role of persuasive communication in changing consumer attitudes.
第9题
听力原文:F: Leisure Travel Agency, Mary speaking. How may I help you?
M: Can I speak to Jack, please?
F: I'm afraid he's out to lunch. Can I take a message?
M: Yes, please. My name's Vicksin.
F: That's V-I-C-K-S-I-N, isn't it?
M: That's right. I'm ringing about a flight ticket to Shanghai. Jack was getting me a discounted fare. Anyway he said this discounted fare was only available in December and I wanted to check that because I may not be coming back until January.
F: OK. I'll get Jack to call you back. Can you give me a contact number?
M: I'm at work at the moment and the number here is 0714472239.
F: Right, we'll ring you back this afternoon.
M: I'll be in the office until 6.
F: Thank you very much.
?You will hear three telephone conversations.
?Write down one word or number in the numbered spaces on the forms below.
Conversation One
MESSAGE
To:(1)______
Date: 22 November 20__ Time: 13:30
When you were out(2)______ called.
Please ring him about a (3)______ fare to Shanghai. You can ring him on (4)______ until 6 p, m.
第10题
听力原文:Michael: Hi! I saw you yesterday with John. We room together. I'm Michael.
Jane: Oh, hi, Mike. How are you doing?
Michael: I'm okay, but school has been really mad since I came. I haven't even had a chance to breathe!
Jane: I know. It's especially crazy when you're a freshman. Hey, what's your major?
Michael: Travel and tourism.
Jane: Well, what do you plan to do after graduation?
Michael: Uh...I really haven't decided. I think I'd like to work for a travel agency in this area. What about you?
Jane: Well, when I first started college, I majored m physics, but later I realized I might have a hard time finding a job in that field. I ended up changing to computer science. Finding a job in the IT industry shouldn't be as difficult.
Michael: Have you got a part-time job to support yourself through school?
Jane: Well, I'm on a four-year scholarship that pays my tuition.
Michael: Wow, lucky you!
Jane: Yeah, how about you? Are you paying for school yourself?.
Michael: Sort of. I work weekends at a travel agency.
Jane: A travel agency? That seems like a perfect experience for you ! What do you do there?
Michael: I'm a tour guide. I show tour groups around the city.
Jane: Wow, your English must be pretty good then.
Michael: Actually, they're all Chinese tourists. That's why I got the job.
(27)
A.How to learn well in college.
B.How to find a roommate.
C.Their major and college funding.
D.How to find funding for college.