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听力原文: Akio Morita, chairman of Sony, was annoyed because his children constantly playe

d loud music. He told his company engineers to devise some machine to make the music can only be heard by the user. They did, and the Walkman was born. This totally changed the way we listen to music. Morita personally insisted on using the name" Walkman" for the new machine. His advisers said the phrase meant nothing in English. But he knew it was easy to pronounce the word in nearly every language. So people all over the world will remember the name of this product. It was also short, catching and summed up the importance of the new device!

Now the personal stereo is used by everyone. There are new designs such as CD Walkmans, recording Walkmans, etc. As size, weight and cost get smaller, quality gets bigger.

Socially, however, the Walkman habit may not be so good. By playing their personal stereos at full volume in small spaces, listeners may disturb others. The repeated loud beat can also be annoying. That is why in London's Underground Railway System there are signs saying, "Keep Your Personal Walkman Personal." Furthermore, drivers listening to Walkmans may sometimes cause road accidents to happen. And the rise in hearing problems is often blamed on their misuse.

There is no doubt that modem society has a love-hate relationship with the Walkman. Yet even criticism proves how popular the Walkman has become. Rather like the television or the computer, it is hard to imagine how we ever lived without them.

Who Started the idea of creating the machine "Walkman"?

A.Akio Morita, chairman of the Sony Corporation.

B.Morita's children.

C.Engineers working in the Sony Corporation.

D.A customer.

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更多“听力原文: Akio Morita, chairman of Sony, was annoyed because his children constantly playe”相关的问题

第1题

Why did Akio Morita's engineers object to calling the machine "Walkman"?A.People wouldn't

Why did Akio Morita's engineers object to calling the machine "Walkman"?

A.People wouldn't like the machine with such a strange name.

B.The machine wouldn't sell well abroad with a meaningless name.

C.The machine wouldn't sell well in Japan with that name.

D.People wouldn't be able to pronounce the name of the machine.

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第2题

听力原文:A diplomatic roar broke out between Japan and Russia on Wednesday following the s
hooting death of a Japanese fisherman in waters claimed by both countries. Russia confirms that border patrol shot dead a Japanese fisherman earlier in the day, aboard a vessel suspected of illegally fishing for lucrative crab.Thirty-five year old Mitsuhiro Morita was one of the four men on board the Japanese vessel. The other three have been taken into custody by the Russians. The incident took place near the island chain, the Russians call the Kurils, and the Japanese call the Northern Territories. The islands were seized from Japan by Soviet Union in the closing days of World War II, but have been under Russian control ever since but Japan still claims them. Foreign minister Taro Aso, after summoning Russian's deputy ambassador, told the re- porters in Tokyo that killing of the Japanese fisherman was an outrageous act. Aso says he lodged a strong protest with the acting head of the Russian Embassy, Mikhail Galuzin. Galuzin told the reporters that at the Foreign Ministry that the vessel was apprehended in Russian waters, in accordance with Russian law.

What is the most appropriate title for the passage?

A.The killing of a Japanese Fisherman

B.Shooting of Japanese Fisherman Triggering Dispute with Russia

C.Japan and Russia Fighting to Gain the Ownership of the Island Chain

D.Japanese Government Lodging a Protest Against Russia

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第3题

听力原文:Hayashibara grew into Japan's largest starch syrup manufacturer soon after World
WarⅡ. But in the 1950s the company became embroiled in cut-throat competition and felt adverse effects from the liberalization of sugar imports. It was at this juncture that your father died and you succeeded him as president of the company. You were just a nineteen- year-old student at Keio University. What was it like for you?

I was actually just the pro forma president until I graduated, at which point I came back to Okayama. Japan's starch sugar industry was in chaos at the time. I was fresh out of college and didn't know left from right, but because the sweet potatoes from which starch sugar is made were a government-controlled item, all of a sudden I had to confront the murky world of politics. There would be mah-jongg games with government officials every night, and decisions were based on backroom deals. We were a manufacturer, yet we weren't giving our best in manufacturing. I felt that we should put our all into our products.

I understand that you went around seeking advice from many people.

I visited people like Professor Nikuni Jim of Osaka University, who was said to be one of the top three authorities in starch research, Professor Arima Kei, an expert on fermentation at the University of Tokyo, and Professor Suminoe Kinshi, an expert on brewing at the Tokyo University of Agriculture. I also received guidance from Ibuka Masaru, the founder of Sony Corporation.

In 1966 you decided to shift course from starch processing to chemical engineering in the belief that the company would have no value as a manufacturer unless it gave birth to new technologies through R&D. You surely have met many difficulties because it meant a big change.

It's true that under ordinary circumstances the senior members of the company might have resisted my policy. But the future of the industry itself was clouded, and our own company's business was in decline, so I don't think there was much room for protest. In retrospect, I was able to obtain the cooperation of people who could be termed Japan's top authorities in their fields precisely because we made a decision at that point in time that didn't occur to other companies, to switch from processing to chemical engineering and go on to R&D. You could say that our management crisis provided the impetus for us to set our sights on becoming a R&D-based company and allowed us to lay the foundations for this undertaking.

So you are a R&D-based company, but do you have no interest in going into marketing?

Small business can't succeed if it tries to do everything on its own, because creating things and selling them require totally different skills. You should make things easier for yourself by relying on other companies for what you can't do. When I look at start-ups nowadays, I see them trying to take on both R&D and marketing. That is bound to put them in competition with major enterprises and lead to their being crushed in the end.

Besides, when you take on both manufacturing and marketing, the business becomes large in scale and tough to manage. R&D is fun, but I personally don't think making and selling things are fun. And, I'm more interested in keeping the family starch chemistry business going than in building up a big company. Sony worked out because Ibuka Masaru made things and Morita Akio went around selling them. Honda, too, succeeded with the combination of Honda Soichiro and Fujisawa Takeo. It seems to me that everything goes better when people specialize in their own areas of strength.

I think the most important issue for a R&D-based company is to ensure the creativity of its engineers and researchers. How are you dealing with that?

Dr. Itokawa Hideo, who developed the pencil rocket, once told me, "The way to heighten creativity is to gain as much knowledge and experience as possible in other fields that interest you." The point is that new

A.it was in a critical situation.

B.it was under the control of the government.

C.it was in a terrible disorder.

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第4题

The most notorious expression of that change was last year's bootleg publication of "The J
apan That Can Say No"—the book written by fight-wing politician Shintaro Ishihara and Sony chairman Akio Morita.

A.free publication

B.pirate publication

C.lawful publication

D.commercial publication

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第5题

听力原文:(A) The car is in a garage.(B) The driver is getting in the car.(C) The car is on

听力原文:(A) The car is in a garage.

(B) The driver is getting in the car.

(C) The car is on the road.

(D) The driver is checking the engine.

听力原文:(A) The car is in a garage.(B) The driver is

A.

B.

C.

D.

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第6题

听力原文:(A)They are in the middle of a discussion.(B)They are applauding the orchestra.(C

听力原文:(A) They are in the middle of a discussion.

(B) They are applauding the orchestra.

(C) They are standing next to each other.

(D) They are watching a parade on the street.

听力原文:(A)They are in the middle of a discussion.(B)

A.

B.

C.

D.

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第7题

听力原文:What's this meeting about?(A) Ten-thirty sharp.(B) In the seminar room.(C) Delive

听力原文:What's this meeting about?

(A) Ten-thirty sharp.

(B) In the seminar room.

(C) Delivery schedules.

(20)

A.

B.

C.

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