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（请给出正确答案）
A．write a firm letter of complaint to the store of purchase
B．show some written proof of the purchase to the store
C．complain personally to the manager
D．threaten to take the matter to court
答案
更多“When a customer finds that his purchase has a fault in it the first thing he should do is”相关的问题
第1题
What does the author mean when he says "the company walks a tightrope"(Sentence 1, Para. 3)？
A．The company has both the chance to succeed and to fail in dealing in a new product.
B．The company has to study customer's behavior. before a new product is introduced.
C．The company has to find a new way to solve customer's problems before a new product is put' on the market.
D．The company has to make a great effort to overcome the customer's inertia.
第2题
•For each question 23-28．on the opposite page．choose the correct answer．
•Mark one letter(A，B，or C)on your Answer Sheet．
Never Quit!The Ups and Downs of Running a Family Business
picked up the book Never Quit!The Ups and Downs of Running a Fami|y Business thinking that I could read it between flights，hoping that in the pages of the book，I'd find some little piece of sales wisdom to restate at the upcoming sales manager's meeting that's where I was flying. And so I began reading in the terminal．
Even after the plane settled into its altitude，I couldn't put Never Quif!down．I continued to read，even forgetting to make a few notes in a margin．The notes were already made．The author has bullet list after bullet list of helpful pointers．But what absorbed me most was the story of running a family business．Gray offered personal glimpses of challenges as well as successes．and then held them both up as examples of opportunity for positive growth．
This is a business book，yes. However，it is a family business book．There are the real stories of real people．But the real art of this book is the encOuragement it provides to small business owners to define core principles and when those are challenged，to use those core beliefs to find another method to achieve the desired right results．And so，when a business owner meets with something they believe is beyond their control，they will redefine success or the ways they might getthere．They will neverquit．
The focus on customer service also came at a goodtime for me；this is a huge talking point at our company，which is struggling to maintain excellent customer service at a time when sales are(thankfully)outpacing customer service rep availability，and so customer interactions are being timed and evaluated．It's a challenge，but I found something in almost every chapter of Gray'sbook that boils customer service techniques down to something as simple as a customer-friendly greeting．It makes it seem do-able．
This book is going to be popular with family business owners everywhere．It is well-written，but more important．it is a good read．I've decided to buy a copy for everyone in our sales and service department,and to keep it in my briefcase to refer to again and again．
The reviewer decided to read the book because
A．one of his friends told him lhe book was excellent．
B．he was sure he would get some useful advice．
C．he thought he might collect some information for the meeting．
第3题
High-quality customer service is preached (宣扬) by many, but actually keeping customers happy is easier said than done.
Shoppers seldom complain to the manager or owner of a retail store, but instead will alert their friends, relatives, co-workers, strangers--and anyone who will listen.
Store managers are often the last to hear complaints, and often find out only when their regular customers decide to frequent their competitors, according to a study jointly conducted by Verde Group and Wharton School.
"Storytelling hurts retailers and entertains consumers," said Paula Courtney, President of the Verde group. "The store loses the customer, but the shopper must also find a replacement."
On average, every unhappy customer will complain to at least four others, and will no longer visit the specific store. For every dissatisfied customer, a store will lose up to three more due to negative reviews. The resulting "snowball effect" can be disastrous to retailers.
According to the research, shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.
The most common complaints include filled parking lots, cluttered (塞满了的) shelves, overloaded racks, out-of-stock items, long check-out lines, and rude salespeople.
During peak shopping hours, some retailers solved the parking problems by getting moonlighting(业余兼职的) local police to work as parking attendants. Some hired flag wavers to direct customers to empty parking spaces. This guidance eliminated the need for customers to circle the parking lot endlessly, and avoided confrontation between those eyeing the same parking space.
Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions.
Most importantly, salespeople should be diplomatic and polite with angry customers.
"Retailers who're responsive and friendly are more likely to smooth over issues than those who aren't so friendly," said Professor Stephen Hoch. "Maybe something as simple as a greeter at the store entrance would help."
Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.
Why are store managers often the last to hear complaints？
A．Most customers won't bother to complain even if they have had unhappy experiences.
B．Customers would rather relate their unhappy experiences to people around them.
C．Few customers believe the service will be improved.
D．Customers have no easy access to store managers.
第4题
What is the speaker mainly talking about？
A．Dealing with difficult customers
B．Maintaining good customer relations
C．Advertising new products or services
D．Calling potential customers to make sales
第5题
— Which company (A, B, C or D) does each sentence 1 - 7 refer to？
— For each sentence 1 - 7, mark one letter (A, B, C or D) on your Answer Sheet.
— You will need to use some of the letters more than once.
A
"We're ahead of our competitors in that every year we invite customers to headquarters to discuss their expectations for the next five years. In addition to customers, the meeting includes approximately 100 employees and suppliers. We parade our five-year plan, including such things as service, quality and on-time delivery, and involve everyone in a feedback process. The outcome becomes part of our long-range strategic plan, which is communicated to every employee in the organisation - a process we call management by planning."
B
"The approach we find we need to take to increasing customer satisfaction is systemic. There isn't an easy way to do it. Everything is interconnected and builds. In order to delight customers, you need smooth manufacturing processes, which means you need an accurate warehouse, which in turn relies on a good manufacturing requirements system and good suppliers. You can't accomplish one in isolation."
C
"As part of our improvement process, employees participate actively in raising customer satisfaction. They establish the areas in which they will be measured that translate into quality performance: things like, 'How quickly do you respond to a call？' or 'How effective are your dealings with the customer？' Feedback is provided regularly to employees. They analyse the data to determine when additional instruction and support are needed, or when processes need to be re-worked or improved, or when our goals need to be changed. They are also encouraged to keep an eye on the competition and how they are doing. These data are used for planning purposes."
D
"Our senior managers are constantly pulling the competition's products apart to see what they're doing. They've also done some benchmarking against our better competitors. There are a few good ones that make us run faster and harder. But, to be honest, in terms of new service initiatives, for example, we've had to look outside our industry to find what could be called 'best of breed'. We've milked our own industry."
Staff are invited to set the standards that are used to assess their productivity
第6题
Passage two
Question 62 to 66 are based on the following passage
High-quality customer service is preached(宣扬) by many ,but actually keeping customers happy is easier said than done
Shoppers seldom complain to the manager or owner of a retail store, but instead will alert their friends, relatives, co-workers, strangers-and anyone who will listen.
Store managers are often the last to hear complaints, and often find out only when their regular customers decide t frequent their competitors, according to a study jointly conducted by Verde group and Wharton school
“Storytelling hurts retailers and entertains consumers,” said Paula Courtney, President of the Verde group.” the store loses the customer, but the shopper must also find a replacement.”
On average, every unhappy customer will complain to at least four other, and will no longer visit the specific store for every dissatisfied customer, a store will lose up to three more due to negative reviews. The resulting “snowball effect” can be disastrous to retailers.
According to the research, shoppers who purchased clothing encountered the most problems. ranked second and third were grocery and electronics customers.
The most common complaints include filled parking lots, cluttered (塞满了的) shelves, overloaded racks, out-of-stock items, long check-out lines, and rude salespeople.
During peak shopping hours, some retailers solved the parking problems by getting moonlighting local police to work as parking attendants. Some hired flag wavers to direct customers to empty parking spaces. This guidance climinated the need for customers to circle the parking lot endlessly, and avoided confrontation between those eyeing the same parking space.
Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions.
Most importantly, salespeople should be diplomatic and polite with angry customers.
“Retailers who’re responsive and friendly are more likely to smooth over issues than those who aren’t so friendly.” said Professor Stephen Hoch. “Maybe something as simple as a greeter at the store entrance would help.”
Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.
注意：此部分试题请在答题卡2上作答
62. Why are store managers often the last to hear complaints？
A Most customers won’t bother to complain even if they have had unhappy experiences.
B Customers would rather relate their unhappy experiences to people around them.
C Few customers believe the service will be improved.
D Customers have no easy access to store managers.
第7题
？For each numbered line 34-45, find the unnecessary word and then write the word in CAPITAL LET-TERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet.
Customer care
0 Apart from ensuring that an efficient electricity supply for our
00 customers, Nat Electric provides an invaluable service in other areas
34 as wee. While our Customer Helpline(charged a local rates)is the
35 first point of contact with when you want to make an enquiry and
36 we receive a huge number of calls from customers-on
37 average, there are 50 000 calls a one week. Available 24 hours
38 a day, seven days a week, 365 days a year, our Helpline on advisors
39 aim at to answer 95 per cent of all calls within 15 seconds. There
40 are more than 200 advisors, working in around the dock to
41 provide for this service, backed by a further 80 support staff
42 who do handle any necessary paperwork. Although our target
43 is to reply to letters within 10 working days, Nat Electric regularly responds with in three to four
44 days, and we are especially proud of the standards
45 achieved by our customer relations team.
(34)
第8题
Marketing, on the other .hand, focuses on the wants of consumers. It begins with first analyzing the【C5】______and demands of consumers and then producing goods that will【C6】______them. This eye-on-the-consumer【C7】______is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what .the consumer wants to buy and then go about making it【C8】______for purchase. Every【C9】______-- design, production, distribution, promotion -- is made according to consumer demand.
This concept does not【C10】______that consumer satisfaction is given【C11】______over profit in a company. There are always two【C12】______to every business activity -- the firm and the customer and each must be satisfied before trade【C13】______Successful merchants and producers,【C14】______, recognized that the surest route to profit is【C15】______understanding customers. This concept has been recognized in such slogans as "Have it your way," and "You are the boss". A good example of the importance of satisfying the consumer【C16】______itself in mind.
1985, when Coca Cola changed the【C17】______of its drink. The non-acceptance-of the change by a significant【C18】______of the public brought【C19】______a quick restoration of the Classic Coke, which was then marketed alongside the new. King Customer【C20】______.
【C1】
A．effective
B．adequate
C．competent
D．efficient
第9题
Unfortunately, many salespeople are【C8】______to tell the truth. They【C9】______some in formation, or share partial truths, or just plain lie. They do it in the【C10】______that customers will buy when they hear【C11】______they want to hear. It is true that customers want to hear certain things but【C12】______they are true. Let's go back to the restaurant.【C13】______the wait is not 15minutes-it is 90 minutes. It is not what we want to hear. Still, we can decide to stay or not to stay. If we do not stay, we will be hack. But if we【C14】______told 30 minutes and it became 90, that【C15】______the last time we ate there. Sooner or later, customers al ways find out the truth. If the truth is different than what they have been told, you have lost their trust.
Truth is【C16】______accuracy. It includes a willingness to stand behind what you say. In other words, are you willing to put your money【C17】______your mouth is？ If you are working with others, part of their【C18】______is that when something goes wrong you will stand with them. If an order is delayed, for example, how will you help them【C19】______their business commitments？ Part of earning their trust is having a backup plan in place should your【C20】______systems fail.
【C1】
A．takes
B．spends
C．lasts
D．relies
第10题
M: We have six regional centers which employ between 300 and 700 people each.
W: Why did the company decide to offer its products directly by phone and Internet rather than through insurance brokers or high street shops？
M: Well, the major reason was cost. With a call centre you don't have to pay high rents for good high street locations or pay commission to brokers and agents. We can then pass on these cost savings to our customers through competitive pricing of our products.
W: Well. How does a call centre affect the quality of service a customer gets？
M: When a customer calls, he can get an instant response. The computer database shows all the customer's details. This means we can offer our customers good products, quick service and lower premiums.
W: And what products does Direct Line offer？
M: Our company provide motor, house, travel and life insurances. We also offer financial services such as mortgages, personal loans, savings and pensions.
W: Gosh, so many. Are your workers able to deal with all these different products？
M: Some workers only deal with one product, while multi-skilled staff can deal with two or three products. But the system is programmed to guide staff members in dealing with 80%--90% of enquires and claims.
W: What do you think of the future for call centers？
M: They're definitely here to stay. But as more and more new call centers are set up, it'll become harder to find good staff, so we will have to offer better conditions. In the future, staff might work at home on computer networks.
(27)
A．Because the company does not have to pay as many claims as competitors.
B．Because the company rent no shops and pay no commission.
C．Because the company does not have to pay for advertising.
D．Because the company offers many products and services.
第11题
What does the bank state about customer information？
A．It is not shared with auditing firms.
B．It is difficult to find or access.
C．It is not sold to advertising companies.
D．It is stored in the Customer Management database.
