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A.Lower volatility in returns than public stock markets(回报的波动性低于公共股票市场)
B.Higher returns than public stock markets(回报高于公共股票市场)
C.Lower fee structure than public equity managers(费用结构比公共股票管理者低)
D.Better returns than 60 stock/40 bond mix used by many institutions(比许多机构使用的60%股/40%债券组合有更好的回报)
答案
更多“The marketing push of leveraged-buyout-oriented private equity funds is principally：()。(杠杆收购型私募股权基金的…”相关的问题
第1题
在I／O统一编址方式下，CPU通过()指令来访问DMA控制器。
A．访存
B．I／O
C．中断指令
D．POP／PUSH
第2题
A.minimise its office space
B.keep highly qualified staff
C.enhance its market image
D.reduce recruitment costs
第3题
DSEG SEGMENT
ARRAY DB 'Computer$'
MUM DW 0
DSEG ENDS
SSEG SEGMENT STACK
DB 256 DUP (O)
SSEG ENDS
CSEG SEGMENT
ASSUME DS: DSEG, SS: SSEG, CS: CSEGI
START: MOV AX, DSEG
MOV DS, AX
MOV AX, OFFSET ARRAY
PUSH AX
CALL[1]
MOV AH, 4CH
INT 2IH
CSEG1 ENDS
CSEG2 SEGMENT
ASSUME DS: DSEG, SS: SSEG, CS: CSEG2
STRLEN PROC FAR
PUSH BP
MOV BP, SP
PUSH SI
MOV SI, [BP+6]
NEXT： CMP BYTE PTR[ SI],'$' ;串尾吗？
JZ DONE
INC SI
JMP NEXT
DONE: MOV AX, SI
SUB AX, [BP+6]
POP SI
POP BP
RET 2
STRLEN ENDP
CSEG2 ENDS
END STARRT
第4题
The editor of Exciting Comics, Ed O' Donnell, was important in extending the success of this marketing drive. Here organized comic drawing to encourage artists' innovation. The market had declined slightly since the late forties. O' Donnell, against conventions, hired adroit illustrators. He abandoned the low-cost budget publication, a step considered risky to his peers in the publication industry; however, his begin environment for artistic creation eventually proved successful. Kenny Bar was one of the artists that helped spawn the most innovative titles to come out of Exciting Comics. He insisted on revising the concept of the comic book radically; he proposed to create characters designed to capture markets that had previously not been successfully explored by comic books. This revolutionary idea laid the foundation for the now thriving market for sophisticated adult-oriented comic books.
What is the best title for this passage？
A．Kenny Barby' s Contribution to the World of Comics.
B．The Publishing World of Edward O' Donne Ⅱ.
C．The Birth of the Comic Book.
D．The Comic Book Since World War Ⅱ.
第5题
听力原文： This year when we mail out our marketing catalogues, we have decided to include pictures of our staff members. This addition is to give recognition to the hard work everyone has done in satisfying our customers and in building personable contacts with our customers and staff members. And of course, we would also like our customers to get to know those who have been working very hard behind the scenes. Therefore a photographer will be coming in this Friday at 9 o'clock and will be photographing each department successively while you are busy at work. Your supervisors have already made a schedule of when you are to meet with the photographer on Friday morning. Please keep in mind that you should not wear anything that may be too reflective, such as gold bands, hairpins, or earrings. Thank you.
What will be included in the catalogue this year？
A．Extra products.
B．More bargains.
C．Staff pictures.
D．Sample films.
第6题
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.
Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.
Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.
Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.
The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.
What purpose does this passage possibly serve？
A．A company introduction to its employees.
B．A market analysis for a specific industry to inform. a client.
C．An annual report of a company to direct its future decision.
D．A marketing strategy proposal for discussion.
第7题
Man: Hello. I'm phoning about one of the jobs going in the Marketing Department. It's the Regional Organiser's job in that department which I'm interested in. The reference number quoted in the ad is J-1-8-5-6-R. This is an internal request—I saw the advertisement you put in the staff newsletter. Please send the application form. and information pack to me, Daniel Johnson—in the Sales Department. Thank you.
&8226;You will hear three telephone conversations or messages.
&8226;Write one or two words or a number in the numbered spaces on the notes or forms below.
&8226;After you have listened once, replay each recording.
Conversation One
&8226;Look at the notes below.
&8226;You will hear a man phoning for a job application.
CJ PRODUCTIONS
CJ Personnel
CJ Job Application Requests
Job: (1)______ (Marketing Department)
Reference Number: (2)______
Advertised in: (3)______
Name: Daniel Johnson
Address: Internal, c/o (4)______
第8题
•For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.
Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: 'After I left the army, my friend's father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great- uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great-uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move on.'
He became founding Director of the Petrol Retailers Association. But after a few years he decided, 'I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I applied.'
He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy people with mainstream business interests together. The association had 30 member companies at the time, representing a large proportion of the best-known names in the sector, and 'they all wanted to have a look at this individual who had applied to represent their interests, so I saw an awful lot of the membership'.
His principal area of expertise, he feels, is in running a trade association and the briefing that he has been handed suggests that this will be of prime value. 'If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make management consultancy a powerful voice in government and industry.'
The President of the MCA confirms what landed Petter the job. 'We saw a lot of people, but there were three things in particular that impressed us about Brace. His experience of running a trade association was key and it seemed to us that he had a good understanding of how to relate to and inspire a membership made up of very busy partners, often in very large but also some considerably smaller firms. We are also aware that management consultancy is not always portrayed in a favourable light and he has done quite a bit of work on public image and has some very positive views in this area.'
So, Mr Petter has taken over from retiring Director Brian O'Rorke, and a change of mood is now in the air. O'Rorke was at the helm for 13 years and his successor is reticent when it comes to predicting how his own approach will differ. 'Brian did a magnificent job of sustaining the Association, of holding it together through thick and thin.' I detect a 'but' in his voice. But？ 'I think if you ask anybody who or what the MCA was under his direction, the temptation would be to say "Brian O'Rorke". 'Petter feels his own style. will be very much determined by the objectives of the members: he sees himself as a channel for those aims. 'I don't want the MCA to be perceived as Bruce Petter's empire, but rather the members' empire,' he says. Mr Petter clearly has a difficult task ahead, but many of his staff will welcome a more open, modem style. and there's every indication he will be a success.
What do we learn about Bruce Petter in the first paragraph？
A．He likes to think of himself as a loyal person.
B．He has a negative view of family-run businesses.
C．His military background came in useful later in his career.
D．An awkward situation influenced the development of his career.
第9题
Room Six—" Marketing".
Bishop's Hall One— "Communications", which re- places "Taxation".
Bishop's Hall Two—"Strategic Planning", which now includes small business as well as large companies.
Room Five—"Human Resources".
I'll just run through that again. "Marketing" is in Room Six. In Bishop's Hall One we have a change to the original programme and "Taxation" has been replaced by "communications". "Strategic Planning" in Bishop's Hall Two now includes small businesses and Room Five is "Human Resources" We will stay in the Convocation Hall for the first morning session which runs from nine-thirty till eleven o'clock, when we shall all meet up in the Memorial ball for coffee and biscuits.
The eleven-thirty session will be held in Bishop' s Hall One.
A buffet lunch will be held in the self-service restaurant from one to two. We are hoping that this system will prove quicker than waitress service and ensure a prompt start to the afternoon session which begins in Bishop's Hall Two at two o'clock and runs to three-thirty. Please note, however, that we shall be in Room Five for the four to five- thirty session.
Tea and biscuits will be brought to you between three-thirty and for o'clock.
At five-thirty we invite you all to the Assembly Hall for an hour's general forum. There will be time for questions based on the day's sessions. This session in the Assembly hall is intended to give you an opportunity to clarify and problem areas which may have arisen during the day and to ask any questions you may have. There will be a general exhibition of books and resource materials in the Abbey Room which will be open for the whole day. Anyone in- terested in purchasing any of these materials will be able to order them at the various stands.
Please feel free to visit the Abbey Room at any time during the day up until the Centre closes at seven- thirty p.m.
May I draw your attention to the fact that notes ac- companying the seminars will be provided by the speakers. It is therefore not necessary...
？You will hear an introduction to a course in Business Management Today.
？As you listen, fill in the information for question 1—12, complete the notes using up to three words or a number.
？After you have listened once, replay the recording.
BUSINESS MANAGEMENT TODAY
Seminar/Workshop programme
MARKETING 1 ______
2 ______ Bishop's Hall One
STRATEGIC PLANNING Bishop's hall Two
HUMAN RESOURCES 3 ______
TIMETABLE LOCATION
9. 30-11.00 4 ______Hall
Coffee and biscuits 5 ______
11.30-1.00 6 ______
Lunch 7 ______
2.00-3.30 8 ______
Tea and biscuits
4.00-5.30 9 ______
5.30- 6.30 1
第10题
— Read the article on the opposite page about the marketing guru Theodore Leavitt.
— Choose the best sentence from below [o fill each of the gaps.
— For each gap 8 - 12, mark one letter (A - G) on your Answer Sheet.
— Do not use any letter more than once.
— There is an example at the beginning, (0).
Did this man invent marketing？
For the world of management - or the trend-setting part of it which read the Harvard Business Review (HBR) - 1960 was the year that marketing began. Extraordinary as it seems today, until HBR published an article by a German- American academic called Theodore Levitt saying that 'industry is a customer-satisfying process, not a goods-producing process', most managers operated on the principle that people would buy whatever their companies produced, with the aid of a little advertising.
(0) It was one where the public was so pleased to have any choice of goods after the barren years of World War II that consumer products virtually sold themselves. There might be competition between different makes of soap powder or toothpaste, but no-one in industry seriously considered probing more deeply into what customers wanted, or might want in the future.
Levitt changed all that with one article in HBR, entitled 'Marketing Myopia'. 【8】______ His message was very simple. Selling was not marketing, he pointed out. 'Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. 【9】______ And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. Selling focuses on the needs of the seller, marketing on the needs of the buyer.'
Levitt began by explaining that every industry was once a growth industry. But growth will not continue through improvements in productivity or cost reduction alone. 【10】______ He cited the Detroit automobile industry as a prime example: ruled by the production ethos, in 1960 it was simply giving the customer what it thought the customer should have. 'Detroit never really researched the customer's wants. It only researched the kinds of things it had already decided to offer him,' Levitt wrote. Eventually, it was punished by the Japanese with their compact cars. 【11】______
Industries can die if they don't understand how their markets are changing, Levitt warned, citing his famous horse-whip example: after the automobile killed the horse and carriage as personal transportation, makers of horse-whips could not save themselves by improving the product. 【12】______ These days, although Levitt called marketing a 'stepchild', it has come a long way towards growing up.
A. Only a thoroughly customer-oriented management' can maintain it.
B. It is such a far-sighted assessment that many companies are still failing it.
C. They needed to reinvent their whole business by studying what customers would now want fan belts, say, or air cleaners.
D. It is not concerned with the values that the exchange is all about.
E. It set him up as the first marketing guru and over the years HBR has sold hundreds of thousands of reprints.
F. These were what customers wanted after the oil price shocks of the early 1970s.
G. Business in the 1950s had been a complacent, producer-oriented world.
第11题
听力原文：Interviewer: Emm, excuse me, may I ask you a few questions？
Interviewee: Yes, what's it for？ Is it a marketing survey？
Interviewer: No, no, no. It's a survey about study habits. When do you get up every day？
Interviewee: Half past six on weekdays, but on weekends, I always get up late.
Interviewer: How late？
Interviewee: About 11:00 or 12:00. I think I must reward myself for working hard all week.
Interviewer: Of course, you've earned it. Do you work best in the mornings or in the afternoons？
Interviewee: Well, I guess ... in the mornings. I seldom study in the afternoon. You see, my mind is awful then, so I have to take a nap,...a long nap for 2—3 hours ... or ... can't concentrate ...
Interviewer: I see. Do you often stay up late？
Interviewee: Oh, yes, almost everyday. I usually don't go to bed until 12 o'clock.
Interviewer: That's funny. Almost everyone in your school says that. Thank you very much.
(27)
A．Marketing.
B．Study habits.
C．Sleeping habits.
D．Working habits.
