His answer was so confusing that I could hardly make any()of it at all()。
A.Sentiment
B.sense
C.account
D.appreciation
A.Sentiment
B.sense
C.account
D.appreciation
第1题
—Look at the article about Coca Cola and the questions below.
—For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script. so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by ______.
A.Pemberton
B.a bookkeeper working for Pemberton
C.Frank Robinson
D.Asa Griggs Candler
第2题
Statements
Directions: In this part of the test, you will hear several short statements. These statements will be spoken ONLY ONCE, and you will not find them written on the paper, so you must listen carefully. When you hear a statement, read the answer choices and decide which one is closest in meaning to the statement you have heard. Then write the letter of the answer you have chosen in the corresponding space in your ANSWER BOOKLET.
听力原文:Peter seldom has money left by the end of the week. He always squanders his money on some luxurious brands.
(21)
A.Peter left his money on the end table.
B.By the weekend Peter's money has usually been spent.
C.Last week Peter had money left over.
D.Peter left before the end of last week.
第3题
She Was Poor (贫穷的)
Robert doesn't like to use his head. so he isn't good at his lessons. His Teachers tell his Father. Mr. Turner about it. The man worried about it.
It was Saturday yesterday. Mr. Turner didn't go to work. After lunch he began to talk with his son.
"You're nine years old now. " said Mr. Tumer. 'When I was nine. Histened to the tmchem carefully (认真地) at school and did all my homework on lime. So I could answer all my teacher's questions. I was tile best at all only lessons in class. And Miss Yang. our English teacher. liked me very much. I was her pet (宠儿). "
"Your teacher was poor. I think" said Robert.
"How do you know about it?
"She didn't have enough money to keep a dog. "
Robert isn't good at His lessons. so his father worried about it.
A.True.
B.False.
第4题
Question: Is it reasonable for the buyer to do so? Why?
(Translate the case into Chinese and then answer the question)
Helpful hint: The case is mainly about the CIF term.
第5题
&8226;Write a message for your colleague saying:
&8226;who has called
&8226;why he wilI be Iate
&8226;when he can get there
&8226;what he wants Sue to do
&8226;Write 30-40.words.
&8226;Write on your Answer Sheet.
第6题
Where is this announcement being heard?
A.In a restaurant.
B.In a schoolroom.
C.In a meeting room.
D.At a train station.
第7题
听力原文: Early one morning, more than a hundred years ago, an American inventor called Elias Howe finally fell asleep. He had been working all night on the design of a sewing machine but he had run into a very difficult problem; (29)it seemed impossible to get the thread to run smoothly around the needle. Though he was tired, Howe so, Howe ran into the salve problem as before. (29)The thread kept getting caught, around the needle. The king flew into the cage and ordered his soldiers to kill Howe. They came up towards him with their spears raised, hut suddenly the inventor noticed something. There was a hole in the tip of each spear. The inventor awoke from the dream, realizing that (30)he bad just found the answer to the problem. Instead of trying to get the thread to run around the needle, he should make it run through a small hole in the center of the needle. This was the simple idea that finally made Howe design and build the first really practiced sewing machine.(31)Elias Howe was not the only one who found the answer to his problem in this way. Thomas Edison, the inventor of the electric light, said his best ideas came into him in dreams. So did the great physicist Albert Einstein. Charlotte Bronte also drew in her dreams in writing Jane Eyre.
(30)
A.What kind of thread to use.
B.How to design a needle which would not break.
C.Where to put the needle.
D.How to prevent the thread from getting caught around the needle.
第8题
•Read the article below about Thomas Kingsley.
•Choose the correct word to fill each gap, from A, B or C below.
•For each question 29-40 mark one letter (A, B or C) on your Answer Sheet.
Meet Thomas Kingsley
Thomas Kingsley works for Meridian Finance in East London. He works as a sales executive. He (29) with a large number of small and medium-sized businesses in the London area. He (30) them on the best financial products for their needs.
He is only in (31) office in the morning when he discusses clients (32) the Sales Manager. Then he travels around London to see his clients. He informs them about new products on the market. He keeps a (33) of any changes in the clients' information so that he can offer advice if necessary. He (34) his paperwork and arranges (35) from home or from his car between appointments.
If any members would like (36) advice on insurance or any financial product, please de not (37) to phone Thomas or one of his colleagues (38) 02072364925. (39) will be happy to help you (40) they can!
(29)
A.organises
B.provides
C.deals
第9题
Other experts feel that giving the worker freedom to do his job in his own way is important and there is no doubt that this is true. The problem is that this kind of freedom cannot easily be given in the modern factory with its complicated machinery which must be used in a fixed way. Thus while freedom of choice may be important, there is usually very little that can be done to create it. Another important consideration is how much each worker contributes to the product he is making. In most factories the worker sees only one small part of the product. Some car factories are now experimenting with having many small production lines rather than one large one, so that each worker contributes more to the production of the cars on his line. It would seem that not only is the degree of workers' contribution an important, factor, therefore, but it is also one we can do something about.
To what extent more money led to greater productivity? The workers themselves certainly think this is important. But perhaps they want more money only because the work they do is so boring. Money just lets them enjoy their spare time more. A similar argument may explain demands for shorter working hours. Perhaps if we succeed in making their jobs more interesting, they will neither want more money, nor will shorter working hours be so important to them.
Which of these is not a possible factor leading to greater productivity?
A.To make jobs more varied.
B.To give the worker freedom to do his job in his own way.
C.Degree of work contribution.
D.Demands for longer working hours.
第10题
听力原文: Attention, ladies and gentlemen. Everyone at the Eglington Research Center is proud to present our final speaker, Dr. Hyun Jin Kim. Today Dr. Kim will be speaking to us about the latest developments in bio technology. More specifically he will be talking about recent studies involving the use of cloning in treating degenerative diseases. He will be sharing his latest research on possible treatment options that could be made available to people suffering from crippling debilitative diseases. I'd like to point out that Dr. Kim has recently been invited to join an international group of scientists researching on this topic and I am told he will be joining them soon for a one year fellowship in Toronto. Dr. Kim will have a brief question and answer period following his presentation. If you have a question please come to the front and speak into the microphone so that way everyone can hear you.
Where is the talk probably taking place?
A.In a classroom
B.In a sports center
C.In a laboratory
D.In an auditorium