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更多“To serve as sales promoter in a multinational corporation with a view to promotion in position and a”相关的问题
第1题
Which of the following statements is NOT true？
A．Children eat more and more junk food at present.
B．Television influences children' s food choice.
C．People serve little health food at their parties.
D．There are many TV advertisements for health food.
第2题
Why are the sales of planes booming in China？
A．Because China's airlines have made great profits these years.
B．Because the price of planes has gone down.
C．Because more and more people now choose to travel by planes.
D．Because the airlines have launched some promotion policies.
第3题
听力原文： Thanks for coming to our staff meeting today. It is with great pride that I announce that our mobile telephone coverage area has grown. We have tripled the area we serve, and are now able to provide service to the entire region. I know that you have all worked very hard and I want to thank you for your great efforts and the many hours you've put in so that this could happen. Already our revenue has increased by 30 percent. To celebrate our achievement, and to show you our appreciation, we will be having a company picnic in Memorial park on Saturday. Your families are welcome to join us. There will be games and lots of great food. I hope you can all come to the picnic.
What is the main purpose of the talk？
A．To announce a merger
B．To publicize a new product
C．To thank staff
D．To introduce new sales representatives
第4题
Section C
Directions: In this section you will hear a short recorded passage. The passage has some words or phrases missing. The passage will be read three times. During the second reading, you are required to put the missing words or phrases on the blank in order of numbered blanks according to what you hear. The third reading is for you to check your writing. Now the passage will begin.
Ladies and gentleman,
It's a great pleasure to have you visit us today. I'm very happy to have the opportunity to 【11】 our company to you.
The company was established in 1950. We mainly manufacture electronic goods and 【12】them all over the world. Our sales were about $100 million last year, and our business is growing steadily. We have offices in Asia,【13】and Europe. We have about 1000 employees, who are actively working to serve the needs of our 【14】. In order to further develop our overseas market, we need your help to promote (促销) our products.
I【15】doing business with all of you. Thank you.
【11】
第5题
【26】
A．comprehensible
B．persuasive
C．attractive
D．competitive
第6题
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.
Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.
Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.
Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.
The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.
What purpose does this passage possibly serve？
A．A company introduction to its employees.
B．A market analysis for a specific industry to inform. a client.
C．An annual report of a company to direct its future decision.
D．A marketing strategy proposal for discussion.
第7题
？Read the following article about CTO(Chief Technology Officer)and the questions．
？For each question(15-20)，mark one letter(A，B，C or D)on your Answer Sheet．
Of the many things a CTO(Chief Technology Officer)must do to be successful，the one that can never be neglected is simple：maintaining focus on helping your company produce revenue and profits．On a purely superficial level，this sounds like the job of the CEO or vice president of sales，but successful CTOs know that being closely involved in the revenue game is the key ingredient to the growth of your company and your career．
For some technology staff aspiring to the CTO position，there is a sense that getting too close to the money sullies the purity of the greater technology mission Of building elegant products and systems．This may be true in an academic environment，but in the corporate world，those elegant products and systems need to help produce a profit．The CTO works at the strategic intersection of technology and business，and the unique talents of the CTO mean that he or she can leverage technology for the good of the business like no one else on the executive team．
To drive revenue in a company，the CTO must work as 3 partner with the CEO and vice president of sales．Quite often，the tech leaders in an organization sit back and wait for executive managers to tell them what to do and then deliver requirements．A successful CTO realizes that the process of working through ideas for new products and services demands his or her participation from idea origination to final implementation．
While working as a partner with key executives at a company，the CTO should also keep in close contact with the sales staff members who are out talking to customers on a regular basis．Asking three simple questions of sales staff on a regular basis helps keep the CTO in the loop on the realities of external market conditions：1)What are our customers asking for today？2)What are customers looking for in the next 90 days？And 3)How do customers envision their needs developing in the next year to 18 months？These answers help the CTO with budgeting，strategic planning，and product development，and most importantly，helping to drive revenue and profitability over the short and long term．
Finally，as an externally facing executive，the CTO must always have time for existing and potential customers．This means accompanying your sales staff on sales calls and understanding the challenges that your customers face．The CTO can then use the feedback to help the company serve customers more effectively and drive revenue．That's what it's a11 about．
According to the author，a successful CTO
A．is like a CEO or vice president of sales．
B．can convert technology into the good of the business．
C．real izes that he or she should take part in the developing of new products and services
D．should keep in close contact with existing and potential customers．
第8题
Aside from the means of advertising, public relation can also use news releases, press conferences, speaking engagements, and community service programs to reach its goal. All this is done so that the public would view the organization in a way that it wants to be perceived.
Another difference is that public relation is more of a two-way communication. It not only communicates to the public, collecting the views from the public is also one important part in the PR's agenda. By doing so, the organization would have a clear idea to find out the gap between the ideal image and the reality. And then efforts can be made to lessen this gap.
Many small business owners opt to handle the public relations issues themselves, while others choose to hire a public relations specialist. The in-house public relations department and the external PR agencies both have their own advantages. For example, a PR department within a company has a deeper understanding about the structure, target audience, and the products/ services of the organization and it can also devote all its attention to the organization it is in. While on the other hand, a specialized agency could handle all these issues more professionally, And since a specialized agency deals with PR issues for different organizations, it would easily create some new opportunities and programs for the organization.
Some specialists give a thought-provoking perspective on this issue: public relations should be taken care of in the public interest. From this perspective, organizations attempt to generate good will and position themselves as responsible citizens through a variety of programs conducted in the public interest. Consumer education as well as various other public interest programs belongs to this category.
In the opening paragraph, the author introduces his topic by ______ .
A．justifying an assumption
B．referring to a general understanding
C．explaining a phenomenon
D．making a comparison
第9题
Open an Account
Our application forms make it easier for you to apply for several of our products and services at your convenience.
Please follow these steps to help us expedite your application:
1. Select the application — Click your desired product or service below.
2. Print the application — Print or type the information clearly in blue or black ink to help us correctly read the information. Some of the information marked with "finable" means you can type directly on the form. via your computer.
3. Review and sign the application — Review the application to ensure that all necessary information has been included. Then, sign and date the application.
4. Apply - After completing the application, please bring it into any of our conveniently located branches.
Locations
American Savings Bank
American Savings Bank has nearly 65 branches ready to serve you. We're open as late as 7:00 p.m. on weekdays, until 4:00 p.m. on Saturdays, weekends and holidays at select branches. You can use over 160 ATMs throughout Hawaii, open 24 hours a day, 7 days a week. It's never been more convenient to bank with us!
Who is most likely to be interested in the information？
A．People applying for a loan.
B．People wishing to open an account.
C．People looking for the branches.
D．People seeking a job.
第10题
？Read the findings below on psychology of consumption.
？Choose the best word to fill each gap from A. B. C or D on the opposite page.
？For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you'll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they've (19) for—and you'll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers' attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won't have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early；HMOs encourage automatic payroll deductions；and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel'out of pocket'. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn't use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.
(19)
A．funded
B．paid
C．bought
D．expended
