听力原文：W: Morning, Mr. Park.M: Come here, Miss Li, I have something to talk to you.W: Wh

听力原文：W: Morning, Mr. Park.

M: Come here, Miss Li, I have something to talk to you.

W: What's the problem, Mr. Park？

M: We need to define a new strategy which must be flexible enough to take account of changing market conditions.

W: I agree. Our main objective must be to gain market share, and to do this we must reduce prices.

M: So you are sure that if we reduce prices, our market share will increase？

W: Yes, I'm sure.

M: That might be true. But if we reduce our prices, our margins will be lower and that will cut our profits.

W: In short term it is right. But we can slowly increase our production and as the production is increased, we may cut unit cost.

M: That's really a log-term prospect. But I believe higher profitability is our objective. The better the products, the higher the price, and the higher price will enhance higher profits.

W: The market is already very competitive. And if we raise our prices, whatever the quality, sales will drop rapidly.

M: Then shall we look at it from the other viewpoint--manufacturing. Well, if we can reduce cost in manufacturing that must put us in a strong position to adapt to the market. The only way for us is to sub-contract more of the production.

W: That will mean job losses if we do that.

M: That's true. But the jobs that remain will be more secure.

W: It sounds reasonable. Maybe we can try this way.

M: That's the best we can do, don't you agree？

(23)

A．Market share

B．Company strategy

C．High profitability

D．Manufacturing