The major functional components of an office automation system include: ().
A.electronic mail
B.personal assistance features
C.information storage and retrieval
D.text processing
A.electronic mail
B.personal assistance features
C.information storage and retrieval
D.text processing
第1题
•Read the article below about the importance of writing job descriptions.
•Choose the best word to fill each gap from A, B, C, or D.
•For each question (19-33), mark one letter (A, B, C, or D) on your Answer Sheet.
Writing Effective Job Descriptions
A job description describes the major areas of an employee's job or position. A good job description begins with a careful (19) of the important facts about a job, such as the individual tasks (20) the methods used to complete the tasks, the purpose and responsibilities of the job, the (21) of the job to other jobs, and the (22) needed for the job. It's important to (23) a job description practical by keeping it dynamic, functional, and current. Don't get stuck with an inflexible job description! A poor job description will (24) you and your employees from trying anything new and (25) how to perform. their job more productively. A well- written, practical job description will (26) you avoid hearing a refusal to carry out a relevant assignment because "It isn't in my job description. " Realistically speaking, many jobs are (27) to change due either to personal growth, organizational development, or the evolution of new technologies. (28) job descriptions will encourage your employees to grow within their positions and learn how to make larger (29) to your company. For example: Is your office manager stuck (30) ordering office supplies for the company and keeping the storage closet well stocked or is he (31) and implementing a system of ordering office supplies that promotes cost savings and (32) within the organization?
When writing a job description, keep in mind that the job description will (33) as a major basis for outlining job training or conducting future job evaluations.
(19)
A.management
B.analysis
C.resume
D.contract
第2题
•Read the article below about the importance of writing job descriptions.
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--83, mark one letter (A, B, C, or D) on your Answer Sheet.
Writing Effective Job Descriptions
A job description describes the major areas of an employee's job or position. A good job description begins with a careful (19) of the. important facts about a job, such as the individual tasks (20) , the methods used to complete the tasks, the purpose and responsibilities of the job, the (21) of the job to other jobs, and the (22) needed for the job. It's important to (23) a job description practical by keeping it dynamic, functional, and current. Don't get stuck with an inflexible job description! A poor job description will (24) you and your employees from trying anything new and (25) how to perform. their job more productively. A well-written, practical job description will (26) you avoid hearing a refusal to carry out a relevant assignment because "It isn't in my job description." Realistically speaking, many jobs are (27) to change due either to personal growth, organizational development, and the evolution of new technologies. (28) job descriptions will encourage your employees to grow within their positions and learn how to make larger (29) to your company. For example. Is your office manager stuck (30) ordering office supplies for the company and keeping the storage closet well stocked or is he (31) and implementing a system of ordering office supplies that promotes cost savings and (32) within the organization?
When writing a job description, keep in mind that the job description will (33) as a major basis for outlining job training or conducting future job evaluations.
(19)
A.management
B.analysis
C.resume
D.contract
第3题
? Read the article below about advertising Strategy.
? Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
? For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.
The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.
A.Right
B.Wrong
C.Doesn't Say
第4题
Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic
thinking of the Group.
The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed
part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English
style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The
Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company
factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command
premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values
created a strong family atmosphere in its network of partners and were reluctant to change this.
Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women
had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.
Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised
by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them
vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the
Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a
fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and
Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive
Officer every year since 2000.
Required:
(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the
Marlow Fashion Group. (12 marks)
第5题
This passage was written mainly to______.
A.analyse different definitions of functional illiteracy
B.discuss the reasons for functional illiteracy
C.compare ways to get rid of illiteracy
D.introduce the problem of functional illiteracy
第6题
A.Formal and functional
B.structural and functional
C.formal and structural
D.type A and type B
第10题
This passage was written mainly to ______.
A.analyse different definitions of functional illiteracy
B.discuss the reasons for functional illiteracy
C.compare ways to get rid of illiteracy
D.introduce the problem of functional illiteracy