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What will Mr Murdoch do to get more customers？
A．to offer better service and develop the most advanced technology
B．to invite more experts
C．to get customers through in 30 seconds
答案
更多“What will Mr Murdoch do to get more customers？A．to offer better service and develop the mo”相关的问题
第1题
At current price, Mr Murdoch would keep what they have because
A．ESPN tries to expand their revenues.
B．ESPN does not meet their needs.
C．ESPN asks for too much money.
第2题
Some people think Mr Murdoch is crazy because
A．he is often motivated to change.
B．he is in the media business.
C．he often makes unreasonable decisions.
第3题
Who will take over Mr Murdoch's position in the future？
A．his two sons
B．his daughter
C．He has no idea yet.
第4题
听力原文： Rupert Murdoch had just received the phone call that would promote him to the top position. Regulators had approved his purchase of a controlling share in Direct TV's satellite service. Our reporter Grace Graham interviewed the News Corp. chairman in his Los Angeles office on Dec. 19, just hours before the official announcement.
How does it feel to finally get the deal？
I'm very happy, of course, but it would have been better if it were a few years ago, otherwise cable wouldn't have made those investments and would have been more vulnerable.
How are you going to win customers away from cable？
To a certain extent, we're just going to give better service — cable and satellite both have had reputations for service — and if we want to get customers, we'd better have someone on the phone in 30 seconds rather than 20 minutes. And we will be investing a lot in research and development to get the most advanced technology for our set-top boxes and to get a lot of more interactivity.
Will you be giving set-top boxes for free？
Well, Charlie Ergen, Echo Star Communications Corp. Chairman, is already giving away some of the boxes. We will be matching him. But if we are manufacturing boxes with more features than he is giving, then we will charge something. But we will be subsidizing to the extent that he does.
Do you intend to undercut cable's prices to start a price war？
We are not going into a price war with anyone. But overall, digital satellite today is getting about $54 a month per customer, and cable is averaging about $66 at the moment. People want digital offerings, because cable is just too expensive.
What about broadband？ Cable offers it; satellite can't.
I am inclined to think that broadband will be a commodity. I am not sure about that, but it's certainly physically possible to get first-class broadband service by satellite.
People genuinely seem to fear you. Why is that？
Ah, "the crazy people who will change the world." This company has always been a stimulus for change — Fox News is a stimulus for change, BSkyB was. Someone once told me that there were two crazy people in the media business — Ted Turner and me — and now there is only one. And that's not a bad thing to keep people guessing.
Still, in Britain, you forced MTV to lower its rates for your BskyB service. Will you force US programmers to lower their rates to get carried on Direct, TV？
I hope to have a good relation and compromise. But they want to give us more and more channels — and charge us for them. So if they want us to carry one of their channels, they have to promise it will get an audience.
You have said you would use sports as a battering ram. Will Fox TV or the Fox Sports Network bid against ESPN for Sunday Night NFL football when it comes up in 2005？
It is too early to say. I would be happy to leave things as they are, but the NFL may try to do something with cable to expand their revenues. To try to take on ESPN would be too expensive. I am not committing myself, but at current prices we are to keep what we have.
Your sons, Lachlan and James, are both in top jobs. Who will succeed you？
They will both learn and develop. And my daughter may be coming back into the company. But the board will decide. I won't be around. I'll probably drop dead on the job.
？ You will hear an interview with Rupert Murdoch, CEO of Direct TV.
？ For each question 23-30, mark one letter (A, B or C) for the correct answer.
？ You will hear the interview twice.
Mr Murdoch believed that his promotion came
A．too early.
B．a bit late.
C．just in time.
第8题
What does the bank agree to do？
A．Change Mr Bright's account type
B．Provide Mr Bright new checks at no cost
C．Give Mr Bright another chance
D．Alert Mr Bright prior to charging more fees
第9题
What's Mr Smith's phone number？
A．361-3452.
B．631-2345.
C．163-5432.
第10题
What does Mr Carter say about the condition of the car？
A．Good.
B．Almost new.
C．Excellent
