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A．$49.00
B．$49.67
C．$50.00
D．$51.33
E．$55.50
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更多“A retailer sells 5 shirts. The first 2 he sells for $64 and $39. If the retailer wishes to”相关的问题
第1题
Questions
·Read the article below about service production and the questions on the opposite
page．
·For each question（13-18），mark one letter（A。B，C，or D）on your Answer Sheet．
What is the writer‘s opinion about service retailing？ 查看材料
A.Services are ordered by the customer.
B.Service retailing is separated from goods retailing.
C.The retailer produces and sells services.
D.The retailer manufactures products as well.
第2题
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi, com, the online designer-label discount store, Sweden's sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi's distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. A concept used in the U. S. far more than in Europe, and Haburi wants to fill the gap. Michael Vad, Haburi's CEO, says that Europe's apparel factory outlet sector could yield $10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. "For the consumer, there is the two-hour drive to the mall, and when you get there, you don't know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer's costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue 50-50 with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forester Research's Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has cornered a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlet at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden.
The European online fashion business ______ .
A．has gone through the most difficult times
B．was in a big boom some time ago
C．lost support of all its stockholders
D．made much money from urban sportswear last year
第3题
•Read the article below about job satisfaction and employee morale.
•Choose the best sentence from the opposite page to fill each of the gaps.
•For each gap 8-12, mark one letter (A-G) on your Answer Sheet.
•Do not use any letter more than once.
Service production
Services are not purchased from a supplier and stored on a shelf until ordered by the customer. Instead, they are manufactured or produced after they axe requested by the customer. This in itself sets service retailing apart from goods retailing and places the retailer in the channel as the manufacturer as well as the retailer of the service being sold.
The placement of the retailer as the product of the service carries with it all the problems associated with the manufacture of goods -- research and development, scheduling, raw materials acquisition, quality control and service consistency throughout various branch store operations.
The improvement or upgrading of services must be done by the retailer. Constant monitoring of completion and decisions on improving aspects of the service, as well as research into the satisfaction customers are experiencing with their purchases, are part of service management.
Scheduling of services retailing presents a dual problem, If the service is performed on a good owned by the customer (china repair, silver polishing, etc.), the production process can be scheduled in an orderly flow of first in, first out. The craftsperson focuses on one item and, when finished with it, moves to the next. The scheduling process is more complicated where the service involves the individual (legal services, beauty care, driving lessons, and the like). With these types of service, production and consumption take place at the same time. A scheduling of customers is required to maximize the production capabilities of the service offering. The driving instructor who has no student must sit idle. Greater attention may then be required in scheduling services, especially those involving the customer.
In the retailing of men's suits, the quality control activity is left to the manufacturer, while in the retailing of services, the involvement with quality control standards rests with the retailer. Customers purchasing a shirt at the man store expect the same quality when they purchase an identical, shirt at a branch store. This consistency in quality is assumed with goods retailing. The consistency of quality in service retailing is much more in doubt. The driving instructor at one store may be very different from an instructor at another store within the same, retail chain. The involvement of the craftsperson in the production process for custom draperies may also differ within the same retail store. To ensure the consistency of a service, the store must establish procedures and policies which can be implemented throughout each branch store within that chain. Central training may be the best way to accomplish this consistency. It is of course possible that a customer may develop a preference or loyalty to one specific craftsperson, but the development of loyalty to the store with consistency of the production process is a more healthy loyalty t9 cultivate. In this area, the store may try to develop a strong brand- name recognition for its service.
A faulty product may be covered under the manufacturer's liability, yet the retailer, when becoming the manufacturer’s must be aware of the sole liability associated with the service. Other than the liability of faulty mw material, there is no other recourse for the retailer to turn to. Store-liability coverage should be considered, and most likely increased, especially for those services performed on the individ
A．Services are ordered by the customer.
B．Service retailing is separated from goods retailing.
C．The retailer produces and sells services.
D．The retailer manufactures products as well.
第4题
听力原文：W: Tell me, Peter, what makes Harold' s so famous？
M: Well, it' s the biggest department store in the UK, and its food hall an Egyptian hall are very famous. People come to Harold' s just to set hem.
W: What is special about the food hall？
M: It sells many different kinds of food. For example, it has two hundred and fifty kinds of cheese from all over the world, more than 180 kinds of bread. Customers also love all the different kinds of chocolate. They buy a hundred tons every year.
W: That' s amazing, and why is the Egyptian hall so famous？
M: Well, when people see it they feel they' re in another world. It looks like an Egyptian building from 4, 000 years ago, and it sells beautiful objects. They are not 4, 000 years old, of course.
W: Is it true that Harold' s produces its own electricity？
M: Yes, it is 70% , enough for a small town. To light the outside of the building we use 11, 500 light bulbs.
W: Really, tell me, how many customers do you have on an average day？ And how much do they spend？
M: About 30, 000 people come on an average day. But during the sales, the number increases to 300, 000 customers a day. How much do they spend？ Well, on average, customers spend about 1. 5 million pounds a day. The record for one day is 9 million pounds.
W: 9 million pounds in one day？
M: Yes, on the first day of the January sales.
W: Harold' s says it sells everything to everybody everywhere, is that really true？
M: Oh, yes, of course. Absolutely everything.
What is the food hall of Harold' s noted for？
A．The cheese sold there is very special.
B．It sells many different kinds of food.
C．It sells 250 kinds of bread.
D．It sells more than 180 kinds of chocolate.
第5题
Despite the world's largest retailer, WalMart ______.
A．has the most workers in the company's health plan
B．is not in the lead in paying its employees
C．can not afford to pay high insurance premiums
D．hires the smallest number of workers in the world
第6题
It can be learned from the passage that Royal Doulton is______.
A．a retailer of stainless steel tableware
B．a dealer in stoneware
C．a pottery chain store
D．a producer of fine china
第7题
Service are not purchased from a supplier and stored on a shelf until ordered by the customer. Instead, they are manufactured or produced after they are requested by the customer. This itself sets service retailing apart from goods retailing and places the retailer in the channel as the manufacturer as well as the retailer of the service being sold. The placement of the retailer as the product of the service carries with it all the problems associated with the manufacture of goods-research and development, scheduling, raw materials acquisition, quality control and service consistency throughout various branch store operations. The improvement or upgrading of services must be done by the retailer. Constant monitoring of completion and decisions on improving aspects of the service, as well as research into the satisfaction customers are experiencing with their purchases, are part of service management. Scheduling of services retailing presents a dual problem. If the service is performed on a good owned by the customer (china repair, silver polishing, etc. ), the production process can be scheduled in an orderly flow of first in, first out. The craft worker focuses on one item and, when finishing it, moves to the next. The scheduling process is more complicated where the service involves the individual (legal services, beauty care, driving lessons, and the like). With theses types of service, production and consumption take place at the same time. A scheduling of customers is required to maximize the production capabilities of the service offering. The driving instructor who has no student must sit idly. Greater attention may then be required in scheduling services, especially those involving the customer. In the retailing of mens suits, the quality control activity is left to the manufacturer, while in the retailing of services, the involvement with quality control standards rests with the retailer. Customers purchasing a shirt at the main store expect the same quality when they purchase an identical shirt at a branch store. This consistency in quality is assumed with goods retailing. The consistency of quality in service retailing is much more in doubt. The driving instructor at one store may be very different from an instructor at another store with the same retail chain. The involvement of the craft worker in the production process for custom draperies may also differ within the same retail store. To ensure the consistency of a service, the store must establish procedures and policies which can be implemented throughout each branch store within that chain. Central training may be the best way to accomplish this consistency. It is of course possible that a customer may develop a preference or loyalty to one specific craftsperson, but the development of loyalty to the store with consistency of the production process is a more healthy loyalty to cultivate. In this area, the store may try to develop a strong brand-name recognition for its service. A faulty product may be covered under the manufacturers liability, yet the retailer, when becoming the manufacturer one must be aware of the sole liability associated with the service. Other than the liability of faulty raw material, theres no other recourse for the retailer to turn to. Store-liability coverage should be considered, and most likely increased, especially for those services performed on the individual (beauty services, dental treatments). What is the writers opinion about service retailing？A.Services are ordered by the customer.
B.Service retailing is separated from goods retailing.
C.The retailer produces and sells services.
D.The retailer manufactures products as well.
第8题
What is the similarity among the retailer's three distinct businesses？
A．They all occupy a dominant position in UK retailing.
B．They all possess a large number of consumers and a wide as well as prosperous market.
C．They all have very different operational contexts, and they all sell products relating to entertainment, information and education.
D．They all sell products through the website and other interactive channels.
第9题
What is NOT mentioned about Jessica's？
A．It carries children's games.
B．It sells a variety of jewelry.
C．It started its business lately.
D．It is next door to an office supply store.
第10题
What's not true about Trust-mart？
A．It's a Taiwanese supermarket chain.
B．The world largest retailer has agreed to buy Trust-Mart.
C．Wal-Mart will buy Trust-Mart for 1 billion yuan.
D．Buying Trust-Mart will make Wal-Mart the biggest food and department store network in China.
