At present consumers are concerned with health problems from nanotech much more than scien
A.Y
B.N
C.NG
A.Y
B.N
C.NG
第1题
What will the present change depend on?
A.Technological innovation in this domain.
B.What social and cultural changes will take place.
C.Whether consumers greet this change with enough enthusiasm.
D.The changes concern many aspects.
第2题
【B1】
第3题
Irradiating Food
Irradiating fruits, vegetables, pork and chicken to kill insects and bacteria has been approved by the Food and Drug Administration over the past decade or so. Irradiation of other meats, such as beef and lamb, is being reviewed. Federal approval does not require that industry adopt the process, and few food processors presently offer irradiated products.
Market studies have shown that many consumers are afraid that eating irradiated foods may cause cancer, despite scientific studies that prove the safety of treated foods. Some people argue that more severe government inspection, higher food-safety standard and more careful-preparation practices by consumers are all that is needed to ensure that food is safe. Consequently, companies currently see no need to spend millions of dollars outfitting processing plants with the equipment necessary for a process that very few shoppers are in favor of.
All supermarkets that sell irradiated food must label the food either directly on the packaging, or, in the case of bulk items like fruits and vegetables, by placing a sign nearby. There is no requirement for the labeling of irradiated food served by chain restaurants or hospitals that buy directly from distributors, nor any regulations for products that contain irradiated ingredients.
Presently, the FDA allows food to be treated with three types of radiation -- gamma rays (伽马射线), high-energy electrons, and X rays -- and sets limits on doses, depending on the type of food. The principle is that the dose to be used for a certain type of food should not exceed the amount that is sufficient to kill most harmful insects and bacteria present in it. Different types of food, because of their molecular compositions, may require different doses of radiation.
Killing insects and bacteria present in foods by irradiating is completely approved by the US government.
A.Right
B.Wrong
C.Not mentioned
第4题
Irradiating Food
Irradiating fruits, vegetables, pork and chicken to kill insects and bacteria has been approved by the Food and Drug Administration over the past decade or so. Irradiation of other meats, such as beef and lamb, is being reviewed. Federal approval does not require that industry adopt the process, and few food processors presently offer irradiated products.
Market studies have shown that many consumers are afraid that eating irradiated foods may cause cancer, despite scientific studies that prove the safety of treated foods. Some people argue that more severe government inspection, higher food-safety standards, and more careful-preparation practices by consumers are all that is needed to ensure that food is safe. Consequently, companies currently see no need to spend millions of dollars outfitting processing plants with the equipment necessary for a process that very few shoppers are in favor of.
All supermarkets that sell irradiated food must label the food either directly on the packaging, or, in the case of bulk items like fruits and vegetables, by placing a sign nearby. There is no requirement for the labeling of irradiated food served by chain restaurants or hospitals that buy directly from distributors, nor any regulations for products that contain irradiated ingredients.
Presently, the FDA allows food to be treated with three types of radiation—gamma rays, high-energy electrons, and X rays—and sets limits on doses, depending on the type of food. The principle is that the dose to be used for a certain type of food should not exceed the amount that is sufficient to kill most harmful insects and bacteria present in it. Different types of food, because of their molecular compositions, may require different doses of radiation.
According to the passage, killing insects and bacteria present in foods by irradiating is not completely approved by the US government.
A.Right
B.Wrong
C.Not mentioned
第5题
Irradiated Food
Irradiating (照射)fruits, vegetable, pork and chicken to kill insects and bacteria has been approved by the Food and Drug Administration over the past decade or so. Irradiation of other meats, such as beef and lamb, is being reviewed. Federal approval dose not require that industry adopt the process, and few food processors presently offer irradiated products.
Market studies have shown that many consumers are afraid that eating irradiated food may cause cancer, despite scientific studied that prove the safety of treated food. Some people argue that more severe government inspection, higher food-safety standards, and more careful food-preparation practices by consumers are all that is needed to ensure that food is safe. Consequently, companies cur rently see no need to spend millions of dollars outfitting(配备) processing plants with the equipment necessary for a process that very few shoppers are in favor of.
All supermarkets that sell irradiated food must label that food either directly on the packaging or in the case of bulk items like fruits and vegetables by placing a sign nearby. There is no requirement for the labeling of irradiated food served by chain restaurants or hospitals that buy directly from distributors, nor any regulations for products that contain irradiated ingredients.
Presently, the FDA allows food to be treated with types of radiation-gamma rays, high-energy electrons, and X-rays-and sets limits on doses(辐射量) depending on the type of food. The principle is that the does to be used for a certain type of food should not exceed the amount that is sufficient to kill most harmful insects and bacteria present in it. Different types of food, because of their different molecular(分子) compositions, may require different doses of radiation.
According to the passage, killing insets and bacteria present in food by irradiating ______.
A.has been completely approved by the FDA
B.is being reviewed by the FDA
C.is not completely approved by the U. S. government
D.has been widely adopted in the U. S.
第6题
A simple and common method used by many consumers is to complain directly to the store manager. In general, the "higher up" the consumers takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer's favour, assuming he or she has a just claim.
Consumers should complain in person whenever possible, but if they can not get to the place of purchase, it is acceptable to phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate what is wrong with the item in question. If this can not be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example, "The left speaker does not work at all and the sound coming out of the right one is unclear" is better than "This stereo (立体声音响) does not work. "
The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a step further. She or he can threaten to take the seller to court or report the seller to a private or public organization responsible for protecting consumers' rights.
When a consumer finds that his purchase has a fault in it, the first thing he should do is to ______.
A.complain personally to the manager
B.threaten to take the matter to court
C.write a firm letter of complaint to the store of purchase
D.show some written proof of the purchase to the store
第7题
请根据短文的内容,回答题。
Irradiating Food
Irradiating fruits, vegetables, pork and chicken to kill insects and bacteria has been approved by the Food and Drug Administration over the past decade or so. Irradiation of other meats, such as beef and lamb, is being reviewed. Federal approval does not require that industry adopt the process,and few food processors presently offer irradiated products.<br>
Market studies have shown that many consumers are afraid that eating irradiated foods may cause cancer, despite scientific studies that prove the safety of treated foods. Some people argue that more severe government inspection, higher food-safety standards, and more careful-preparation practices by consumers are all that is needed to ensure that food is safe. Consequently, companies currently see no need to spend millions of dollars outfitting processing plants with the equipment necessary for a process that very few shoppers are in favor of.<br>
All supermarkets that sell irradiated food must label the food either directly on the packaging,or, in the case of bulk items like fruits and vegetables, by placing a sign nearby. There is no requirement for the labeling of irradiated food served by chain restaurants or hospitals that buy directly from distributors, nor any regulations for products that contain irradiated ingredients.<br>
Presently, the FDA allows food to be treated with three types of radiation--gamma rays,high-energy electrons, and X rays -- and sets limits on doses, depending on the type of food. The principle is that the dose to be used for a certain type of food should not exceed the amount that is sufficient to kill most harmful insects and bacteria present in it. Different types of food, because of their molecular compositions, may require different doses of radiation.<
According to the passage, killing insects and bacteria present in foods by irradiating is not completely approved by the US government. 查看材料
A.Right
B.Wrong
C.Not mentioned
第8题
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics, brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume and the brands go as Avon, Balei, Dabao, and so on.
Now I'll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purpose. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, redio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salon, so as to help the target consumer groups to recognize Mary Kay Products.
Questions 16-22
&8226;Look at the notes about an enterprise.
&8226;Some information is missing.
&8226;You will hear part of a presentation by a marketing manager of the company.
&8226;For each question 16-22, fill in the missing information in the numbered space using one or two words.
&8226;After you have listened once, replay the recording..
Mary Kay Company
Purpose of this talk: to (16) ______ in the Chinese market
Most of the career women enjoy high ability of (17) ______
The consumer groups are the career
women of the age between (18) ______ and ______
Chinese consumers usually buy the
articles of skin care, (19) ______ and ______
The consumption psychology of the Chinese consumers is mostly for (20) ______ and ______ purpose
Elements exerting influence on the brand: (21) ______ and ______
MKC should promote its products by (22) the ______ of media propaganda
(16)
第9题
A simple and common method used by many consumers is to complain directly to the store manager. In general, the “higher up” the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer’s favor, assuming he or she has a just claim.
Consumers should complain in person whenever possible, but if they cannot get to the place of purchase, it is acceptable to phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate what is wrong with the item in questions. If this cannot be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example, “The left speaker does not work at all and the sound coming out of the right one is unclear” is better than “This stereo (立体声音响) does not work.”
The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a step further. She or he can threaten to take the seller to court or report the seller to a private or public organization responsible for protecting consumers’ rights.
第31题:When a consumer finds that his purchase has a fault in it, the first thing he should do is to ________.
A) complain personally to the manager
B) threaten to take the matter to court
C) write a firm letter of complaint to the store or purchase
D) show some written proof of the purchase to the store
第10题
The new law poses a few challenges to manufacturers who are now rushing to set up collection networks and perfecting techniques to disassemble and recycle older products.With an eye toward the future, they are also integrating easily recycled materials into new products. Plastics, a major component of most electronicproducts,pose a particular obstacle because their quality becomes worse and worse with age,losing strengthand flexibility even if reprocessed.NEC Corp. overcomes this problem by creating a plastics sandwich, in which the filling is 100 percent recycled plastic and the outer layers a mixture of 14 percent recycled material.The resulting plastic has sufficient strength and toughness for use as a case for desktop PCs. The company, in cooperation with plastic maker Sumitomo Dow, has also developed a new plastic, which engineers claim retains its mechanical properties through repeated recycling. NEC uses the plastic, which is also flame-retardant (阻燃的) in battery cases for notebook PCs.
Meanwhile, Matsushita Electric, maker of the Panasonic brand, is avoiding plastic in favor of magnesium (镁). Magnesium, says the company, is ideal for re cycling because it retains its original strength throughrepeated reprocessing. Matsushita has developed molding techniques to form. magnesium into the case for a 21-inch TV. Unfortunately, the magnesium case and energy-saving features make the TV about twice as expensive as an ordinary model.The company hopes, however, that increased use of magnesium will eventually bring prices down.
Choose correct answers to the question:
According to the present regulations of Japan, the recycling of paper and plastic will be the responsibility of______.
A.the government
B.the manufacturers
C.the consumers
D.the sellers