题目内容
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A rose by any other name may smell as sweet, but if it' s not red or yellow, it doesn't se
His company has pioneered a method of testing consumer response to color which he claims can predict, with 90% accuracy, sales of a new product for up to 18 months after the launch. The method, "Chromtest" , has been used to test everything from ladies' dresses to sunglasses. Clients include Parsifal Lager, Amir Fashions, Coloroll Wallpaper and Meadowcourt China.
Color, says Mr. Crowe, is critical in ensuring product acceptance. It is not merely a case of choosing an acceptable primary color — shades, tones and texture can all have a bearing on the consumer' s final choice.
" We could take 10 colors, each with six shades and virtually guarantee that two of the shades would be most popular with 80% of the people interviewed, " he said. " Products are associated with lifestyle. most kitchens are now in wood so if you make toasters you don't want a color that is unsuitable. " Mr. Crowe, a former lecturer at the Institute of Marketing, formed Scintilla in 1992 with the help of a $ 5, 000 second mortgage. First year turnover was $ 100, 000. This year with 30 staff it will be ten times that. Chromtest, which was developed with the help of Crowe' s artist wife, Susanne, now accounts for around 70% of turnover and provides most of the profits.
Crowe admits that British companies still have their doubts, though he says a few retailers now insist that products are color screened before they are allowed on their shelves. He contrasts this with European manufacturers who commission over half the company' s works.
European tests do vary dramatically, however, and Crowe argues that, as with branding, color and design for pan-European products carry numerous pitfalls. For example, a recent test of a brown dinner service in Britain, Germany and France shows that while consumers in the first two countries like the product, Parisians will not eat off brown plates.
Scintilla was the first company to
A．sell red and yellow roses.
B．measure customer response to color.
C．give lecturers on marketing.
D．develop a method to predict business turnover.
答案
Canadian industries have prospered for more than a century on the countrys abundance of cheap, reliable electrical power. B (example ) In fact, Canada consumes more electricity on a per person basis than any country except Norway. (8)_______Electricity is a significant source of export income for Canada. (9)_______ But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable. In 1985, exports of Canadian electrical power reached 1,400 million US dollars.(10 ) _______ Net electricity exports account for more than 60% of Canadas balance of trade. Domestically, Canada continues to generate electrical power, primarily from water. (11)_______ Exports of electricity are now subject to forces far beyond the control of utility managers. (12 )_______ A．Besides．electricity from coal and nuclear is 50％t0 75％cheaper than many other industrial nations． B．Generated primarily by water．our power supplies have attracted and supposedenergy-intensive industries such as mining． C．It also ranks among the top three electricity producers in the world，behind the U．S． and Russia． D．Next to electricity．Canadian paper exports came t0 900 million U．S．dollars everyear in the 1960s． E．Canada and the U．S．imposed and exposed power in almost equal measures after 1901． F．Since then．electricity’exports have declined but they have continued to exceed 700 million U．S．dollars． G．Environmental and trade policies all influence electrical production and trade． (8)填空_______
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