Many new products are______.A.more technical in nature.B.low price.C.high price.
Many new products are______.
A.more technical in nature.
B.low price.
C.high price.
Many new products are______.
A.more technical in nature.
B.low price.
C.high price.
第1题
Why do products have a short lifespan nowadays? ______
A.They are of poor quality.
B.They are quickly replaced with new ones.
C.They have too many versions.
D.They are not designed by computers.
第2题
A.he suggested that some students test various household products
B.he stated that many common hair dyes tested positive
C.he stated that a flame retardant used in children's pajamas tested positive
D.his findings resulted in new regulations and laws on certain chemicals
第3题
A.the supply of investment capital is likely to decrease considerably
B.consumers’appetite for new products or services will lessen tremendously
C.fortunes will be made and lost many times over
D.most human interactions can be easily monitored
第4题
Who most likely are the listeners?
A.Travelers.
B.News reporters.
C.Journalists.
D.Researchers.
第5题
【M1】
第6题
A.By door to door advertising.
B.By using symbols.
C.By verbal announcements.
D.By written messages.
第7题
Foresight may reveal potential threats that we can prepare to deal with before they become crises. For instance, a corporate manager with foresight might see an alarming rise in local housing prices that could affect the availability of skilled workers in the region. The public's changing values and priorities, as well as emerging technologies, demographic shifts, economic constraints (or opportunities), and environmental and resource concerns are all parts of the increasingly complex world system in which leaders must lead.
People in government also need foresight to keep systems running smoothly, to plan budgets, and to prevent wars. Government leaders today must deal with a host of new problems emerging from rapid advances in technology.
Even at the community level, foresight is critical: School officials, for example, need foresight to assess numbers of students to accommodate, numbers of teachers to hire, new educational technologies to deploy, and new skills for students (and their teachers) to develop.
Many of the best-known techniques for foresight were developed by government planners, especially in the military, when the post-World War Ⅱ atomic age made it critical to "think about the unthinkable" and prepare for it. Pioneering futurists at the RAND Corporation (the first "think tank") began seriously considering what new technologies might emerge in the future and how these might affect U.S. security. These pioneering futurists at RAND, along with others elsewhere, refined a variety of new ways for thinking about the future.
The futurists recognized that the future world is continuous with the present world, so we can learn a great deal about what may happen in the future by looking systematically at what is happening now. The key thing to watch is not events (sudden developments or one-day occurrences) but trends (long-term ongoing shifts in such things as population. land use, technology, and governmental systems). Using these techniques and many others, futurists now can tell us many things that may happen in the future. Some are nearly certain to happen, such as the continuing expansion in the world's population. Other events are viewed as far less likely, but could be extremely important if they do occur, such as an asteroid colliding with the planet.
Correctly exercising foresight is shown in the case of ______.
A.new products and services
B.an increase in minority populations
C.stocking more foods with ethnic tastes
D.the appealing art museum director
第8题
“For more than two decades, SydneyPLUS and its partner companies have provided related, often complementary knowledge management solutions, but have ___39___ operated under separate names and management teams. Given the ___40___ among our products and the tremendous benefit to our customers of one-stop access to interconnected, end-to-end knowledge management solutions, we decided to ___41___ into a single company with an integrated, cross-functional leadership team,” said Ron Aspe, founder and owner of SydneyPLUS, and CEO of Lucidea. “The new name represents our ___42___ approach – incorporating all of our brands while keeping the ___43___ product names and offerings that our customers recognize and love.”
The creation of a consolidated corporate structure allows Lucidea to more effectively use combined resources to support strategic ___44___ in product development, sales and marketing. Innovation and growth in these areas will enable Lucidea to more quickly deliver exciting products to its rapidly ___45___ global customer base.
“We have many customers who currently use multiple Lucidea products, and this new structure will make it easier for us to support those customers, provide extended benefits to multi-product customers, and guide new and ___46___ customers to the products that will best fit their needs,” said Phillip Green, chief operating officer of Lucidea. “We already achieved integration between several of our products, and this organizational change will better enable us to explore ___47___ integration options where it makes sense and to meet our customers’ needs.
A.additional
B.enlarging
C.individual
D.expanding
E.concerns
F.hitherto
G.affluent
H.collaboration
I.initiatives
J.unified
K.separable
L.merge
M.retain
N.whereby
O.existing
第9题
It provides an effective way for sellers to inform. buyers about products. Advertising thus helps manufacturers sell their products and benefits consumers by providing them with shopping information.
Advertising also helps the economy grow by stimulating demand for new products. Manufacturers spend much money to develop new products. Through advertising, they can speed up the process of creating a market for a product and so recover their costs more quickly. Fewer new products would be developed if manufacturers could not use advertising to help sell the products.
Advertisers include the expense of advertising in the sales price of a product. In some cases, advertising raises the price of a product. In other cases, advertising helps lower prices by creating the mass demand that supports mass production. Successful advertising makes many people want a product. By mass producing a product and developing a large volume of sales, the manufacturer can charge less per unit.
Sociologically, advertising supports the mass communication media. It pays all the costs of commercial television and radio. It provides viewers with free entertainment and news programs, though viewers are often annoyed by commercial interruptions. Advertising also pays three- fourths of the costs of newspapers and magazines. Without advertising, readers would have to pay a higher price for newspapers and magazines, and many of the publications would go out of business.
Because the mass media depend on advertising to stay in business, many people question whether advertisers control the media. Generally, media do no allow advertisers to influence their programming or editorial content. However, many broadcasters and publishers do not hesitate to run favorable information about their advertisers, and they sometimes refuse to run unfavorable information. Critics of commercial television maintain that dependence on advertising lowers the quality of TV programming . In order to sell advertising time at high prices, TV stations try do attract the largest possible audience. Critics argue that the stations therefore broadcast too many general entertainment programs and not enough informational and cultural programs.
Many critics also charge that advertising persuades people to buy products they do not need or want through the use of psychological techniques. Advertisers reply that they do not have the means to make people buy unwanted products. They argue that adults freely choose what to buy or what not to buy. Most experts agree, however, that that advertising is particularly persuasive to young children, who do not have the ability or experience to judge advertising critically. For this reason, the Federal Trade Commission has strict regulations governing advertising aimed at children.
Advertising is useful to the economy in the sense that.
A.it helps to inform. consumers about new products.
B.it gives the designers a chance to make money .
C.it helps to create a market for new products.
D.it gives the producers an excuse to raise prices.
第10题
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can't figure out how to change people's habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.
If you look hard enough, you'll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
According to Dr. Curtis, habits like hand washing with soap______.
A.should be further cultivated
B.should be changed gradually
C.are deeply rooted in history
D.arc basically private concern