One major obstacle to economic development is population growth. The populations of most
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第1题
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect's attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect's attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren't you making six figures?" And I'd like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don't talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer's Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I'd like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don't really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
&8226;You will hear a business presentation about 3 simple selling tactics.
&8226;As you listen, for questions 1—12, complete the notes, using up to three words or a number.
&8226;You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect's attention qu
第2题
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't, including your prospective customers. That's because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect's attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect's attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected: Example, "Try our service without charge for one month; why aren't you making six figures?" And I'd like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don't talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer's Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I'd like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don't really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
?You will hear a business presentation about 3 simple selling tactics.
?As you listen, for questions 1-12, complete the notes, using up to three words or a number.
?After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect's attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
第3题
第4题
To keep the prosperity of the air industry, the Department of Defense has invested a lot of money to develop an innovative type of aircraft which does not need a runway.
A.正确
B.错误
第5题
More and more students want to study in "hot" majors. Being a 【M1】______
result, many students want to give up their interests and study in
these spaces such as foreign languages, international business and 【M2】______
law, etc.
Fewer and fewer students choose scientific majors, such as
maths, physics and biology, and art majors, or history, Chinese and 【M3】______
philosophy.
Quiet a few students can study in these "hot" majors, because 【M4】______
the number of these "hot" majors is limited.
If one had no interest in his work or study, how can he do 【M5】______
well? I learned this from one of my classmates. He is from the
countryside. His parents are farmers. 5hough he likes biology', he chose
"international business". He wants to live a life which is different
from which of his parents. 【M6】______
In the end, he found he was interested in doing business. He 【M7】______
Found all the subjects to be rare. Maybe this would' t have happened 【M8】______
if he had chosen his major according to his own interests. 【M9】______
Choosing a major in university do not decide one's whole life. 【M10】______
Majors which are not "hot" today may become the "hot" major of tomorrow.
【M1】
第6题
A.limn … introduction
B.master … obstacle
C.subordinate … key
D.parse … access
E.osculate … clarity
第7题
Fewer and fewer students choose scientific majors【C4】______mathematics, physics and biology, and art majors,【C5】______history, Chinese and philosophy.【C6】______students can study in these "hot" majors, because the number of these "hot" majors【C7】______limited.
If one【C8】______interest in his work or study,【C9】______can he do well? I【C10】______this from one of my classmates. He is【C11】______the countryside. His parents are farmers. Though he【C12】______biology, he chose" international business". He【C13】______to live a life which is different【C14】______of his parents.
In the end, he found he【C15】______in doing business. He found all the subjects to be【C16】______.【C17】______this wouldn't have happened if he had chosen his majors according to his own interests.
Choosing a major in university【C18】______decide one's whole life. Majors【C19】______are not "hot" today may become the "hot" majors of tomorrow.
Choosing your major according to your own【C20】______is the best way to succeed.
【C1】
A.Being
B.For
C.Having
D.As
第8题
What does the speaker hope the listeners will do?
A.Find a job
B.Get out of the country
C.Like the speaker
D.Learn Chinese
第9题
?Read the article below about new products and services offered by hotels and airlines.
?In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
?If a line is correct, write CORRECT on your Answer Sheet.
?If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
If it wasn't one thing, it was another one. For almost four years, the travel world was turned upside down and once-peripatetic business travelers were chained to
41 their desks. But as the economy picks up and that the general business climate
42 improves for this year, corporate travelers are heading back to airports and hotels
43 around the world. What they'll find is a vastly different environment for business
44 travel. After years of retrenchment, major airlines are growing up again,
45 resuming with service on important business-travel, mutes and rebuilding
46 in-flight services. Alternate carriers are stronger than ever and hurriedly adding
47 business-class services to appeal to the corporate traveler. New hotels are
48 opening in major business centers around the world and hoteliers who
49 are tweaking their properties with better spas, better beds, better food and
50 crisper, more being focused service. And miraculously, prices are down, too. If a
51 chorus of "Happy Days Are Here Again" isn't quite appropriate, at least other
52 business travelers can hit the road in coming months confident that is, finally, things are getting a little better all the time.
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第10题
The so-called non-intelligence factors include one's feelings, will, motivation, interests and habits. After a 30-year follow-up study of 800 males, American psychologists found out that the main cause of disparities(差别)in intelligence is not intelligence itself, but non-intelligence factors including the desire to learn, will-power and self-confidence. Though people all know that one should have definite objectives, a strong will and good learning habits, quite a number of teachers and parents don't pay much attention to cultivating these factors. Some parents are greatly worried when their children fail to do well in their studies. They blame either genetic factors, malnutrition, or laziness, but they never take into consideration these non-intelligence factors. At the same time, some teachers don't inquire into these, as reasons why students do poorly. They simply give them more courses and exercises, or even rebuke or ridicule (训斥或奚落) them. Gradually, these students lost self-confidence. Some of them just feel defeated and give themselves up as hopeless. Others may go astray because they are sick of learning.
The investigation of more than 1,000 middle school students in Shanghai showed that 46.5 percent of them were afraid of learning, because of examinations, 36.4 percent lack persistence, initiative and conscientiousness and 10.3 percent were sick of learning.
It is clear that the lack of cultivation of non-intelligence factors has been a main obstacle to intelligence development in teenagers. It ever causes an imbalance between physiological and psychological development among a few students.
If we don't start now to strengthen the cultivation of non-intelligence factors, it will not only obstruct the development of the intelligence of teenagers, but also affect the quality of a whole generation. Some experts have put forward proposals about how to cultivate students' non-intelligence factors.
First, parents and teachers should fully understand teenage psychology. On this basis, they can help them to pursue the objective of learning, stimulating their will-power.
The cultivation of non-intelligence factors should also be part of primary education for small children. Parents should attend to these qualities from the very beginning.
Primary and middle schools can open psychology courses to help students overcome the psychological obstacles to their learning, daily lives and recreation.
Which of the following is non-intelligence factor?
A.Self-confidence
B.Malnutrition
C.Motivation
D.Learning habit