Today, companies hardly ever introduce major new products without conducting market re
A.()
B.如今,公司开发主要新品而不进行市场调研
C.今天,没有进行市场调研的话公司几乎不介绍大量新产品
D.今天,没有进行市场调研公司就会介绍重要新产品
E.如今,公司在开发重要的新产品之前总要先进行市场调研
A.()
B.如今,公司开发主要新品而不进行市场调研
C.今天,没有进行市场调研的话公司几乎不介绍大量新产品
D.今天,没有进行市场调研公司就会介绍重要新产品
E.如今,公司在开发重要的新产品之前总要先进行市场调研
第1题
A.disappoints
B.disappointing
C.disappointed
D.disappointment
第2题
What cannot be inferred from the last paragraph?
A.MaxDiff is not reliable enough in analysing customer needs.
B.Customers today have more and more different requirements.
C.MaxDiff can help companies know customers' reactions beforehand.
D.MaxDiff can be used in different cultures.
第3题
What is the purpose of this talk?
A.Introducing a product
B.Telling a company's history
C.Complaining a product
D.Promoting sales
第4题
听力原文: The most common kind of consolidation today is the merger. A merger occurs when two or more companies get together to form. one company.
With the deregulation of natural gas, the nation's 20 interstate pipeline companies became fearful of cut-throat competition. Some felt that they could increase their efficiency and improve their market flexibility by merging. In 1985 Internorth of Omaha paid $2.3 billion for Houston Natural Gas Corporation, thereby gaining control of the world's longest pipeline. The system connected markets from coast to coast and raised sales to $10 billion.
On occasion, mergers have occurred between smaller companies in an industry dominated by a few giant firms. These smaller companies claim that they need to merge to become more efficient and effective. They maintain that such action increases competition instead of reducing it. The Antitrust Division of the Justice Department has not always agreed with them.
Four major waves of mergers have taken place in this country. The first started in 1887, just prior to the passage of the Sherman Antitrust Act, and ended in 1904. It involved such giants as United States Steel and Standard Oil trying to create monopolies in their industries. From the end of World War I until the 1930s, large firms swallowed smaller firms to create oligopolies. The monopoly has no chance and the oligopoly little chance of succeeding today under present antitrust policy.
The third major merger movement began in the 1960s, reached a peak in 1969, and then gradually declined. Many of the acquisitions involved giant firms in one industry buying up large companies in totally unrelated industries. Such mergers are called conglomerate mergers. A classic example is Mobil Oil Corporation's purchase of the huge retail chain Montgomery Ward & Company.
Mergers in the last ten years were in the thousands. More important is the value of the transactions, which has risen sharply. The number of mergers and acquisitions apply only to those valued at $100 million or more. The petroleum industry had mergers and acquisitions valued at closed to $80 billion between 1981 and 1984. Other industries experiencing large takeovers were banking and finance, insurance, mining and mineral, and processed foods.
You will hear a talk presented by a reporter. This talk is about mergers.
You have to complete the sentences 23--30 by choosing the correct answer.
Mark one letter A, B or C.
The most common kind of consolidation today is ______.
A.the cooperation
B.the joint venture
C.the merger
第5题
However, today more and more consumers are choosing "green" and demanding that the products they buy should be safe for the environment. Before they buy a product, they ask questions like these: "Will this shampoo damage the environment? .... Can this metal container be reused or can it only be used once?"
A recent study showed that two out of five adults now consider the environmental safety of a product before they buy it. This means that companies must now change the way they make ad sell their products to make sure that they are "green", that is, friendly to the environment.
Only a few years ago, it was impossible to find green products in supermarkets, but now there are hundreds. Some supermarket products carry labels (标签) to show that the product is green. Some companies have made the manufacturing(生产) of clean and safe products their main selling point and emphasize it in their advertising.
The concern for a safer and cleaner environment is making companies rethink how they do business. No longer will the public accept the old attitude of "Buy it, use, it, throw it away, and forget it." The public pressure it on, and gradually business is cleaning up its act.
It becomes clear from the text that the driving force (动力)behind green products is ________.
A.public caring for the environment
B.companies desire for bigger sales
C.new ways of doing business
D.rapid growth of supermarkets
第6题
第7题
听力原文: A recent investigation performed by Business Watch Today revealed that recently graduated students have an easier time of getting funding from the government to start up a new company. In an interview with a governmental member of finance, it was acknowledged that the government could offer better interest rates, through banks, on loans to recently graduated students than private banks could to long-time entrepreneurs. The reason offered by the official was that recent graduates showed more potential at successfully establishing a new business than others. Though large corporations usually offer more job stability, the hours are long and the rewards are few. Start-up companies offer hardworking graduates a great opportunity to enter the job market through their own means rather than having to rely on large corporations.
What did the investigation show?
A.More graduate students are entering the job market.
B.Recent graduates are more likely to receive government funding for start-ups.
C.The government is restricting cheap loans to long-time business.
D.Start-up companies have the most jobs available.
第8题
To describe the financial status of today's media is also to talk about acquisitions(并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year —ABC and NBC).
Media acquisitions have skyrocketed(剧增)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation's stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company's stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
What do Time Warner and Matsushita have in common?
A.They both belong to Rupert Murdoch.
B.They are both big American media corporations.
C.They both own several different but related media businesses.
D.They are both outlets of differing viewpoints and innovative ideas.
第9题
听力原文:(Man) Sorry that I couldn't go to lunch today with you, Beth. When I got to the office this morning, there was an e-mail from my supervisor about a special staff meeting at 11:30.
(Woman) That's OK, Jack. I just went and got a sandwich from the cafeteria and ate it in the park. So... what was the meeting about?
(Man)Well, they announced a contract with Yoon Corporation to develop a new software program. But, because of the deadline, we'll probably have to work a lot of overtime to finish up the work by January 1.
(Woman) You should be happy to get the contract. Lots of companies around here have had to lay off employees recently because they don't have enough work for them to do.
How did Beth spend her lunch hour?
A.She had a meeting with a customer.
B.She went shopping.
C.She visited her friend at Yoon Corporation.
D.She ate a sandwich in the park.
第10题
A visitor to a strange land today need never be at a loss for information about the place he is visiting. There are iunumerable travel books and guide books for practically every spot on the globe. The books advise what to see, eat, wear, and buy, and describe restaurants, hotel, and special shopping places. Governments, states and cities publish books or maps listing important sights for visitors.
People may make their own arrangements for a trip, or they may prefer to use the services of a travel agency. A travel agency will order transportation tickets, reserve hotel rooms, and arrange for anything. Travel agencies, some run by governments, are to be found in every country.
What is the best title for this passage?
A.Travel books.
B.Travel agencies.
C.Package tours.
D.Travel.