You know, online shopping has so many ().
A.advantages
B.benefits
C.good
A.advantages
B.benefits
C.good
第1题
What solution does Divya Bhargavi offer?
A.Making a list of what you really want to buy.
B.Not buying things online or at the mall.
C.Pausing for some time before really buying.
D.Getting to know the function of shopping in life.
第2题
Do you find this unsettling? You might. But consider this: None of this information is considered private. All of it, and much more, is available online to anyone with a computer and a modem.
What does the online world know about you? Plenty—whether you're online or not. Using a pseudonym (handsome@service.com) won't help, either. That's because most of the information about you isn't coming from you, at least not directly. It's coming from myriad government records and business transactions, which are being digitized, linked, packaged, sold, and re-sold. All of this is legal, or at least it is not clearly illegal.
In one sense, the availability of "public records" online is merely an electronic extension of how things have always worked. With a few dollars and a trip to the right city, county, or state agency, you can get copies of many publicly filed records, such as real estate transactions or birth certificates. But a funny thing happened on the way to city hall in the 1990s. Actually, it's a confluence of four factors: PCs are everywhere, the Internet is connecting millions of them, business and government records are now routinely stored on computers, and government agencies (especially at the state and local levels) are desperately seeking new sources of revenue. In short, the market-place for online information, and the ability or desire to deliver it, are gelling at roughly the same moment in time.
Who wants this personal information? Private investigators performing background checks or searching for deadbeat parents want it. Lawyers want it to track down court records and personal assets. So do prospective employers and landlords, to give you an electronic once-over before rolling out the welcome mat. And before you feel too affronted, it's to find a missing branch in the family tree or to check out a child-care worker.
Naturally, marketers want it as well—preferably in large quantities—to try to do what they always do. sell you stuff. They are using cyberspace to snap up e-mail lists and demographics databases to send solicitations to your onscreen in-box, as well as your postal mailbox. And as shopping by computer takes off, they'll want to know more about your online buying habits as well. One compromise in the works: commerce Net and the Electronic Frontier foundation are testing a system called eTrust that displays standard symbols informing you prior to buying anything online whether information about the transaction will be anonymous, customer-to-merchant only, or shared with other.
To be sure, the online arena is not the only place where your personal information is being collected and passed along. Smart cards and codes are being used to learn more about you in places as diverse as your state government and your local supermarket. Often, they will share the knowledge they gather with others. But nothing is spreading the information, or fueling the demand for it, faster than online connections.
The demand, coupled with a delivery vehicle of unprecedented efficiency and reach called the Internet, had spawned a booming market for services offering to help you find out more about other people (or them about you). Demand has also spawned a number of new privacy groups bent on curbing, or at least keeping close tabs on the inline information-for-sale industry. Many of these groups are themselves rooted online, and somewhat ironically, are populated by the same brand of free thinkers who routinely oppose any attempts to regulat
A.The Internet is annoying.
B.On the Internet, everyone knows your business.
C.Everyone should be online.
D.The Internet is connecting all the government agencies.
第3题
W: What do you want to know?
M: Well, I met a really nice woman, Linda, through an online music mailing list, you know, a discussion group on the Internet. I need some advice. You see, she invited me to spend two weeks in Germany. And well, I told her I had studied a little bit about the country and language, and she's kind of expecting that I know more than I really do.
W: Hum, you are really in trouble now! What do you want to know?
M: Well, she is planning on introducing me to her parents.
W: Hey. Sounds kind of serious.
M: It isn't, at least I think it isn't. Anyway, what should you do when you greet someone for the first time in Germany?
W: Well, it depends upon your relationship with the person. If you're meeting someone formally for the first time, you should make sure you arrive on time.
M: Okay. What about common greetings?
W: Germans often shake hands, and use the person's family name, unless they're really close friends.
M: What about with Linda? I'm not sure what I should do in her case.
W: You can call her Linda, shake hands, and why not take her some flowers?
M: Oh, how do you say "Nice to meet you" in German anyway?
W: Honestly, I think you need to take an intensive course in the German language before you leave. Otherwise, Linda might think you're speaking Japanese or something!
Questions 19 to 22 are based on the conversation you have just heard.
19. What are the two speakers talking about?
20. What do you know about the woman?
21. Where did the man meet Linda?
22. What does the woman suggest the man do before he leaves for Germany?
(23)
A.The most effective method of learning the German language.
B.The popularity of online shopping using one's personal computer.
C.Questions that one has to answer when going through customs.
D.Native customs in Germany when meeting someone for the first time.
第4题
Buying Online
Why buy online?
It's little wonder that new buyers quickly learn to love Internet shopping. At the moment, the best deals on the Web are in clothes, books, CDs, videos, flights and holidays.
Advantages — Buying online does have a number of potential advantages:
Price: items are usually cheaper on the Web because warehouse and staff costs are lower, and because online shops want to attract and keep customers.
Convenience: shopping can be much easier on the Internet. It can be done at home, at a convenient time and be very quick.
Wide choice: Internet shopping allows you access to a wide range of shops all around the world, some of which don't exist on the high street. Online shops also usually carry a much larger stock.
Quick delivery: most Internet sites are able to deliver within a few days.
Disadvantages — There are also some disadvantages buying online:
Delivery: many sites still use traditional carriers and don't deliver at night or at weekends. Often you end up having to go and collect from a warehouse.
Costs and returns: adding up transport and, if buying from outside the European Community, tax and duty, can often mean an item isn't as cheap as it seems. Returning a purchase often means having to parcel it up and take it down to the post office.
Cost of using the Internet: although online access is getting cheaper, many Internet providers still charge per minute. Browsing around a wide range of shops can take as long as a traditional shopping visit, so beware.
Buying more: because everything is at the click of a mouse, it's very easy to buy and spend more than you intended to.
How to go about shopping online
Most high-street names now have a presence online. These shops and other well-known Internet shopping sites are a good place to start, It's best to get used to buying online from a brand you already know and trust.
Simply search for it under its own name, adding "www" at the start and either ". com" or ". co. uk" at the end. If this doesn't work, most search engines and Internet shopping directories should be able to help. They'll also be the place to go if you're looking for a particular item.
Most online shops work on the "shopping basket" principle. You tour the site and click when you see something you want. The item gets placed into a virtual shopping basket. When you want to pay for the items in the basket, you'll be asked to register. You'll then be taken to a secure part of the site to give details of your credit or debit card. You're usually able to send a check instead, but this can mean a wait of a week or two, because the company will often want to clear the check before sending you the goods.
Tips before you buy
Pay by credit card because this may give you some additional protection. Only use debit cards when you're dealing with shops you know you can trust. When giving out these details, always ensure you're using a secure site.
Do some real-world research as well as Internet research to compare prices. Internet prices may not always be the cheapest.
Print out your order and keep any terms and conditions in a safe place along with the company's postal address and telephone number.
Check the company's policy on returning goods. If you've bought the item from a site abroad, you may find returning it costly.
Look out for loyalty schemes and email alerts where shops will contact you with bargains or new deals.
Be careful about spending too long surfing for a bargain it can be addictive and costly.
Security and privacy
Security is far less of a problem than it appears if you ensure you only shop at websites that offer secure payment pr
A.Y
B.N
C.NG
第5题
"10 Tips for Online Investors" reads:
When You Invest Online, Be Sure To:
1. Receive full disclosure, which prior to opening your account, about 【S1】______
the alternatives for buying and selling securities and how to obtain
account information if you cannot access in the firm's Web site. 【S2】______
2. Understand that most likely when you are not linked directly to the 【S3】______
market, and that the click of your mouse does not instantly execute the trade.
3. Receive information from the firm to substantiate any advertised
claims of concerning the ease and speed of online trading. 【S4】______
4. Receive information from the firm about significant Web site
outages, delays and other interruptions to securities by trading and 【S5】______
account access.
5. Obtain information before trading about entering and canceling
orders (market, limit and stop loss), and the details and risks of
margin accounts (borrowing to buy stocks).
6. Determine whether you are receiving delayed or at real-time stock 【S6】______
quotes and when your account information was last updated.
7. Review the firms privacy and Web site of security policies and 【S7】______
whether your name may be used for mailing lists or other 【S8】______
promotional activities by the firm or any other party.
8. Receive clear information about sales commissions and fees
conditions that apply to any advertised discount on commissions. 【S9】______
9. Know how to, and if necessary, contact a customer
service representative with your concerns and request
prompt attention and with fair consideration. 【S10】______
10, Contact your state or provincial securities and agency to 【S11】______
(1) verify the registration/licensing for status and disciplinary history 【S12】______
of the online brokerage firm, or (2) file a complaint, if appropriate.
【S1】______
第6题
听力原文:W: Uh, Dad, are you going to miss me (23)when I leave for college next week?
M: Of course I will. And you've really tried to prepare yourself. You know, I'm proud of you for that. (23) Getting a university degree is a real accomplishment.
W: Exactly.
M: But, let's go over the to-do list. Do you have everything ready? I mean, did you pay your tuition and housing fees by the deadline? Because, you know, (24)if you don't, you'll lose your class schedule, and you have to register all over again.
W: Yeah, I paid for that a few days ago.
M: Okay. And you know you should set up an appointment to meet with your academic advisor to help you select future classes. Business administration will be a great major for you.
W: But, Dad, I changed my major.
M: What? You changed you major! You switched majors! ?
W: Yeah, I really thought about it. After talking it over with Mom, I've decided to major in wildlife science.
M: What are you talking about?
W: Yeah, (25)I want a degree in wildlife science. You know, analyzing, maintaining, and conserving national forests and wildlife.
M: What?
W: Dad, I've ALWAYS been interested in working with nature, you know that, and this field will give me the opportunity to live out my dream. I've also looked through the online university catalog, and I actually qualify for a two-year, full tuition scholarship.
(20)
A.She is going to pay the tuition to the school.
B.She will choose a major.
C.She is going to talk with her advisor.
D.She will study in a college.
第7题
Why was this letter written?
A.To complain about the late delivery
B.To commend the company"s outstanding courses
C.To cancel online membership
D.To inquire about language courses
第8题
M: I've always been fascinated with the power of online content and web sites to tell an organization's story to the market. My background is with online news companies. I worked at Knight-Ridder and NewsEdge, by the way. There had been many books written on ' how to create a web site' but all were focused on either the technology aspects, or the design aspects,for instance, logos, colors and so on. I wanted to write about the content of sites-the editorial aspects.
F: For our audience, can you talk about how they can make their web site more ' action' oriented for their visitors?
M: First, it is critical to know your goals for the site and to build a site around those goals. If you want to sell a product, identify who the target market is and why they should buy it. Next, one of the most important aspects is to write for your buyers. Most sites are egotistical and they fail to deliver what buyers want. If you are selling a product, don't organize the site around 'prod uct A','product B', and so on. If people don't know your business, they won't care about your products. Instead, figure out how to organize into pages for buyers. That might be based on their problems.
F: You reveal in your book the true importance of delivering great content, are there tips for making certain that any site delivers this?
M: The best content brands your business as a leader. Don't sell too hard. Instead, show you are an organization to do business with. For example, if you run a catering business, you might be tempted to create a site about your "product" and include various menus and pricing and so on. Instead, how about offering content that helps people who might hire a caterer with their problems? For example, you might create a set of landing pages such as ' Ten tips for a great cocktail party' or 'Indoors or out—how to entertain in the summertime'. These sorts of things are great for search engine marketing and they brand your catering business as smart and someone who it would be a pleasure to do business with.
F: Your book also makes the insightful point about providing content about the way a company does business and how it sends a signal that says, ' We have nothing to hide', why is this so important today in doing business?
M: I always tell people to put as much content as possible on the site. Some organizations resist because they don't want to ' give away secrets to the competition'. Guess what? You competitors already know about your company. But your potential customers do not.
F: How does providing good and friendly content on your Web site level the playing field for small businesses in regard to larger organizations?
M: Every organization is equal on the Web. That is especially true of brands that are not famous already. If I find two surfboard dealers online and I need a surfboard, I will buy from the one that looks the best on the Web-best content, easiest to reach, and so on. I don't care if it is one person in a garage in Hawaii.
F: Finally, can you briefly cover three of the best practices from web marketers that our audience can apply?
M: 1. Know your goals 2. Build content for your buyers 3. Understand your sales consideration process and build content for people at each stage.
?You will hear a radio interview with David Meerman Scott, writer, consultant, conference speaker.
?For each question 23-30, mark one letter (A, B or C).
?You will hear the recording twice.
Mr. Scott has presented at industry events
A.in North America only.
B.on different continents.
C.on the Internet.
第9题
M: Well, I've got to write a paper about Hollywood in the 30s and 40s, and I'm really struggling. There are hundreds of books, and I just don't know where to be gin.
W: Your topic sounds pretty big. Why don't you narrow it down to something like..., uh...the history of the studios during that time?
M: You know, I was thinking about doing that, but more than 30 books came up when I typed in "movie studi os."
W: You could cut that down even further by listing the specific years you want. Try adding "1930s" or "1940s" or maybe "Golden Age",
M: "Golden Age" is a good idea. Let me type that in...Hey, look, just 6 books this time. That's a lot better.
W: Oh...another thing you might consider..., have you tried looking for any magazine or newspaper articles?
M: No, I've only been searching for books.
W: Well, you can look up magazine articles in the Reader's Guide to Periodical Literature. And we do have the Los Angeles Times available over there, you might go through their indexes to see if there's any thing you want.
M: Okay. I think I'll get started with these books and then I'll go over the magazines.
W: If you need any help, I'll be over at the Reference Desk.
M: Great, thanks a lot.
(20)
A.Searching for reference material.
B.Watching a film of the 1930's.
C.Writing a course book.
D.Looking for a job in a movie studio.
第10题
第11题
You don' t have to pay on Mondays if you go to ______.
A.Skyline Hotel
B.Landsdowne Park Shopping Center
C.New York Museum
D.Garden Restaurant