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[主观题]

阅读材料,回答题。 Stories One of the most successful fashion companies in the world is Be

阅读材料,回答题。

Stories

One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.46Benetton followed four marketing principles in order to achieve their success.

The first principle in Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.47He created clothes to match people&39;s wants : the style. is casual; the colors and patterns are bold; and the quality is excellent.

The System Link in another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.48

The Information Link means making sure the company responds quickly to people&39;s demands.49 This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.

A final important marketing principle is the Retail Link. There are Benetton stores in countries around the world. All the stores have the same clothing, the same window display, and the same approach to sales.50

The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.

请在第__(46)__处填上正确答案。 查看材料

A.The founder of Benetton began by asking people what they wanted.

B.There used to be a good reason for this.

C.When something is sold at a Benetton store, the store records information about the type,size, and color of the item.

D.Today, there are Benetton shops in major cities all over the world.

E.This means that customers can go into any Benetton store in the world and be sure of what they are buying.

F.In other words, Benetton"s clothes are made to order.

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更多“阅读材料,回答题。 Stories One of the most successful fashion companies in the world is Be”相关的问题

第1题

根据下面短文内容,回答题。 The Storyteller Paragraph 1 __________

根据下面短文内容,回答题。

The Storyteller

Paragraph 1 __________ 查看材料

A.Inspirations for his movies

B.The trouble of making movies

C.A funny man

D.Getting into the movie business

E.Telling stories to make friends

F.An aim of life

点击查看答案

第2题

阅读材料,回答题。 When We Are AsleepEveryone dreams, but some people never recall their d

阅读材料,回答题。

When We Are Asleep

Everyone dreams, but some people never recall their dreams, or do so very rarely. Other people always wake up with vivid recollections (记忆 ) of their dreams, though they forget them very quickly. In an average night of eight hours&39;sleep, an average adult will dream for around one hundred minutes, probably having three to five dreams, each lasting from ten to thirty minutes.

Scientists can detect when someone is having a dream by using an instrument which measures the electrical waves in the brain. During dreaming, these waves move more quickly. Breathing and pulse rate also increase, and there are rapid eye movements under the lids, just as though the dreamer were really looking at moving objects. These signs of dreaming have been detected in all mammals (哺乳动物) studied, including dogs, monkeys, cats, and elephants, and also some birds and reptiles (爬行动物) .This period of sleep is called the "D" state for around 50% of their sleep; the period reduces to around 25% by the age of 10.

Dreams take the form. of stories, but they may be strange and with incidents not connected, which make little sense. Dreams are seldom without people in them and they are usually about people we know. One estimate says that two-thirds of the "cast" of our dream dramas are friends and relations. Vision seems an essential part of dreams, except for people blind from birth. Sound and touch senses are also often aroused, but smell and taste are not frequently involved. In "normal" dreams, the dreamer may be taking part, or be only an observer. But he or she cannot control what happens in the dream.

However, the dreamer does have control over one type of dream. This type of dream is called a "lucid"(清醒的) dream. Not everyone is a lucid dreamer. Some people are occasional lucid dreamers. Others can dream lucidly more or less all the time. In a lucid dream, the dreamer knows that he is dreaming.

Some people dream but cannot remember their dreams. 查看材料

A.Right

B.Wrong

C.Not mentioned

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第3题

根据下面材料,回答题。 Development in Newspaper OrganizationOne of the most important deve

根据下面材料,回答题。

Development in Newspaper Organization

One of the most important developments in newspaper organization during the first part of the twentieth century ____46____, which are known as wire services. Wire-service companies employed reporters, who covered stories all over the world. Their news reports were sent to papers throughout the country by telegraph. The papers paid an annual fee for this service. Wire services continue ____47____ Today the major wire services are the Associated Press (AP) and United Press International (UPI). You will frequently find AP or UPI at the beginning of a news story.

Newspaper chains and mergers began to appear in the early 1900s. A chain consists of two or more newspapers ____48____. A merger involves combining two or more papers into one. During the nineteenth century many cities had more than one competitive independent paper. Today in most cities there are only one or two newspapers, and ____49____. Often newspapers in several cities belong to one chain. Papers have combined ____50____. Chains and mergers have cut down production costs and brought the advantages of big-business methods to the newspaper industry.

第46题__________ 查看材料

A.to play an important role in newspaper operations

B.was the growth of telegraph services

C.and they usually enjoy great prestige

D.they are usually operated by a single owner

E.in order to survive under the pressure of rising costs

F.owned by a single person or organization

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第4题

根据下面材料,回答题。What Should I Say to the Person Who Has Cancer?It is normal to feel th

根据下面材料,回答题。

What Should I Say to the Person Who Has Cancer?

It is normal to feel that you don"t know what to say to someone who has cancer. You might only know the person casually, or you may have worked ____51____ or lived near each other for many years and have a closer relationship The most important ____52____ you can do is to acknowledge the situation in some way-whatever is most comfortable for you. You can show interest and concern,you can express encouragement, or you ____53____ offer support. Sometimes the simplest expressions of concern are the ____54____ meaningful.

While it is good to be encouraging, it is also important ____55____ to show false optimism or to tell the person with cancer to always have a positive attitude. Doing____ 56____ things may discount their fears, concems, or sad feelings. It is also tempting to say that you know ____57____ the person feels. While you may know this is a difficult time, no one can know exactly how the person with ____58____ feels.

Humor can be an important way ____59____ coping. It is also another source of support and encouragement. Let the person with cancer ____60____ the lead; it is healthy if they find something funny about a side effect, like hair loss or increased appetite, and you can certainly join ____61____ in a good laugh. This can be a great way to relieve stress and to take a break from the ____62____ serious nature of the situation.

When the person with cancer looks good, let them know! Refrain (忍住) ____63____ comments when their appearance isn"t as good, such as "You"re looking pale," or "You"ve lost weight." Cancer and its treatment can be very unpredictable. Be prepared for good days and bad ____64.____

Refrain from telling the person with cancer stories about family members or friends who have had cancer. Everyone is different, and these stories may not be helpful. Instead, it is better simply to tell them you know ____65____ about cancer because you"ve been through it with someone else.

___________ 查看材料

A.hard

B.together

C.often

D.once

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第5题

阅读材料,回答题。Man cannot go on increasing his number at the present rate. In the next 30

阅读材料,回答题。

Man cannot go on increasing his number at the present rate. In the next 30 years man will faca period of crisis. Some experts believe that there will be a widespread food___ 51 ____. Other experthink this is too pessimistic (悲观的), and that man can prevent things from___ 52 ____worse tha they are now. But remember that two thirds of the people in the world are under-nourished or stmving now.

One thing that man can do is to limit the___ 53 ____of babies born. The need for this is obvious but it is not easy to achieve. People have to be___ 54 ____to limit their families. In the countries of the population___ 55 ____, many people like big families. The parents think that this makes a bigger income for the family and ensures there will be someone in the family who will look___ 56 ____them in old age.

Several governments have___ 57 ____birth control policies in recent years. Among them are Japan, China, India and Egypt. In some cases the results have not been successful. Japan has been an___ 58____The Japanese adopted a birth control policy in 1921~3. People were___ 59 ____to limit their families. The birth rate fell from 34.3 per thousand per year to about 17.0 per year___ 60 ____ present.

________ 查看材料

A.Need

B.want

C.Absence

D.shortage

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第6题

请根据短文的内容,回答题。 Development in Newspaper OrganizationOne of the most important d

请根据短文的内容,回答题。

Development in Newspaper Organization

One of the most important developments in newspaper organization during the first part of the twentieth century ___________(46), which are known as wire services. Wire-service companies employed reporters, who covered stories all over the world. Their news reports were sent to papers throughout the country by telegraph. The papers paid an annual fee for this service. Wire services continue ___________ (47). Today the major wire services are the Associated Press (AP) and United Press International (UPI). You will frequently find AP or UPI at the beginning of a news story.<br>

Newspaper chains and mergers began to appear in the early 1900s. A chain consists of two or more newspapers ___________(48). A merger involves combining two or more papers into one.<br>

During the nineteenth century many cities had more than one competitive independent paper. Today in most cities there are only one or two newspapers, and ___________(49). Often newspapers in several cities belong to one chain. Papers have combined .(50). Chains and mergers have cut down production costs and brought the advantages of big-business methods to the newspaper industry.

第46题__________ 查看材料

A.to play an important role in newspaper operations

B.was the growth of telegraph services

C.and they usually enjoy great prestige

D.they are usually operated by a single owner

E.in order to survive under the pressure of rising costs

F.owned by a single person or organization

点击查看答案

第7题

根据以下材料,回答题The Romance of ArthurMost cultures have some sort of hero who represent

根据以下材料,回答题

The Romance of Arthur

Most cultures have some sort of hero who represents the best values of what its people believe in. The unusual thing about King Arthur is that legends of his heroism have persisted for several centuries and spread far beyond England, the place where they began.

The earliest stories of King Arthur represent him as a warrior who fought and defeated the invading Norsemen in the years around A. D.700. This much of the Arthurian tale is probably based on fact. Whether called Arthur or not, there is a body of evidence supporting the existence of such a warrior. It is the later embellishments (美化) of the tale whose authenticity (真实性) is questionable. According to these, Arthur was born in a castle in Tintagel on the stormy western coast of England and because he was the illegal son of King Uther Pendragon, he was spirited away(拐走) by the magician Merlin and his true identity kept from him. He became king after freeing the sword Excalibur from the stone into which it was thrust. He marred the beautiful Guinevere and assembled in his court all the noblest knights of the land, including Lancelot,with whom Guinevere would later be unfaithful to him. He was finally defeated in battle by his son Mordred.

This romantic tale greatly appealed to the English and the French in the Middle Ages, when the code of chivalry (骑士) -ideal qualities of knighthood-constituted an important part of many stories. Tales of the heroism of Galahad, Percival, Gawain, and many other of Arthur"s knights were spread as well.

In England today, there are many sites claiming a piece of the Arthurian an legend. There is a mined castle at Tintagel. Near Glastonbury are the remains of an ancient abbey where Arthur"s and Guinevere"s bodies were supposedly exhumed in the 12th century. Neither of these proves that the legend is true, but they do keep its mystique alive.

King Arthur‘s father was___________ . 查看材料

A.Lancelot

B.Avalon

C.Mordred

D.Uther Pendragon

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第8题

请根据短文的内容,回答题。 The Difference between Man and ComputerWhat makes people differe

请根据短文的内容,回答题。

The Difference between Man and Computer

What makes people different from computer programs? What is the missing element that our theories don&39;t yet __________ (51) for? The answer is simple: People read newspaper stories for a reason: to learn more about __________ (52) they are interested in. Computers, on the other hand,don&39;t. In fact, computers don&39;t __________ (53) have interests; there is nothing in particular that they are trying to fred out when they read. If a computer __________ (54) is to be a model of story understanding, it should also read for a "purpose".<br>

Of course, people have several goals that do not make __________ (55) to attribute to computers. One might read a restaurant guide __________ (56) order to satisfy hunger or entertainment goals, or to __________ (57) a good place to go for a business lunch. Computers do not get hungry, and computers do not have business lunches.<br>

However, these physiological and social goals give __________(58) to several intellectual or cognitive goals. A goal to satisfy hunger gives rise to goals to fmd __________ (59) about the name of a restaurant which __________ (60) the desired type of food, how expensive the restaurant is, the location of the restaurant, etc. These are goals to __________ (61) information or knowledge, what we are calling __________ (62) goals. These goals can be held by computers too; a computer__________ (63) "want" to find out the location of a restaurant, and read a guide in order to do so__________ (64) the same way as a person might. While such a goal would not __________(65) out of hunger in the case of the computer, it might well arise out of the "goal" to learn more about restaurants

__________ 查看材料

A.express

B.explain

C.account

D.count

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第9题

阅读材料,回答题。Washington Irving was America’s first man of letters to beknown internatio

阅读材料,回答题。

Washington Irving was America’s first man of letters to beknown internationally. His works were received enthusiastically both in Englandand in the United States. He was, in fact; one of the most successful writersof his time in the country, and at the same time winning the admiration offellow writers like Scott in Britain and Poe and Hawthorne in the UnitedStates. The respect in which he was held partly owing to the man himself, withhis warm friendliness, his good sense, his urbanity, his gay spirits, hisartistic integrity, his love of both the Old World and the New. Thackeray describedIrving as "a gentleman, who, though himself born in no very high sphere, wasmost finished, polished, witty; socially the equal of the most refinedEuropeans. " In England be was granted an honorary degree from Oxford anunusual honor for a citizen of a young, uncultured nation and he received themedal of the Royal Society of Literature. America made him ambassador to Spain.

Irving’s background provides little to explain his literaryachievements. A gifted but delicate child, he had little schooling. He studiedlaw, but without zeal, and never did practice seriously. He was immune to hisslrict Presbyterian home environment, frequenting both social gatherings and thetheater.

The main point of the first paragraph is that WashingtonIrving was________ 查看材料

A.America’s first man of letters

B.a writer who had great success both in and outside his owncountry

C.a man who was able to move from literature to politics

D.a man whose personal charm enabled him to get by withbasically inferior work

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第10题

阅读材料,回答题。 BreakfastStudies show that children who eat breakfast do better in sch

阅读材料,回答题。

Breakfast

Studies show that children who eat breakfast do better in school. It doesn&39;t take much further thought to believe that adults will feel better and perform. better at work as well .Whether you work at home, on the farm, at the office, at school, or on the road, it is not a good idea to skip (故意略去 ) breakfast.

If we don&39;t eat breakfast, we are likely to become tired when our brains and bodies run low on fuel. By mid-morning, a lot of us grab a cup of coffee, or wolf down a sugary candy bar to wake up again. This might work for a few minutes, but by lunchtime we are hungry, bad-tempered, and perhaps our mood might make us a little more likely to make unhealthy choices at lunch. Eating a good breakfast sets the tone for the rest of the day.

People who eat breakfast are generally more likely to maintain a healthy weight. Many people believe that they will lose weight if they skip meals, but that isn&39;t a good idea. The body expects to be refueled a few times a day, so start with a healthy breakfast.

A healthy breakfast should contain some protein (蛋白质) and some fiber (纤维) . Protein can come from meat, eggs, beans, or soy (大豆) . Fiber can be found in whole cereals (谷物), grains or in fruits.A good example of a healthy breakfast might be something simple like a hard boiled egg, an orange, and a bowl of whole grain cereal with soy milk.

Adults who eat breakfast will perform. better at work. 查看材料

A.Right

B.Wrong

C.Not mentioned

点击查看答案
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